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Business Spotlight
Bernstein Financial Services
At Bernstein Financial Services we strive to provide quality tax and accounting services, while simultaneously giving each client the personal attention that they deserve. We make an effort to educate our clients in a variety of areas including retirement planning, estate planning, cash flow planning, insurance planning, and college planning. Our services include tax returns for individuals, corporate, LLC, partnership, fiduciary, estate, and gift. We also provide audit representation, tax planning, accounting services, and sale or purchase of a business.
Bernstein Financial Services was established in 1959 by Michael Bernstein's father Charles Bernstein. Michael Bernstein joined Charles in 1986, and operated the tax and accounting business while Charles passed the bar and practiced law in our office. Over the years our company has continued to grow, but we still adamantly promote our original goals of getting to know our clients and attention to detail. Today, our staff of ten consists of four Tax Preparers, four accounting staff members, and two administrative staff members.
7120 Hayvenhurst
Suite 316
Van Nuys, CA 91406
(818) 997-8622
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PRODUCT OF THE MONTH
Email Marketing Service
Call for the special price!
CEO - (818) 501-2281
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If you would like to have your business in the "spotlight," please send an email to cecile@ceocomputers.com with the business information - we would like to include your information in a future newsletter.
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We are still welcoming guest columnists and would like to make this forum available to include articles relevant to computer users. We hope many of you will respond to our articles and offer to write for this newsletter. As you know, this newsletter is read by many businesspeople in the Valley. Please send your article to cecile@ceocomputers.com.
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Greetings!
We have a new service: Newsletter design, account setup, training, and marketing. Call Cecile at 818-501-2281 to discuss adding the email marketing service for your business. In addition, we have added an archive of the newsletters we have sent in the past year.
The business spotlight is on our client,.Bernstein Financial Services.
Jamshid Javidi, President, CEO Computers |
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Introduction to Email Marketing
by Martin Lieberman, Constant Contact Managing Editor
Edited by Cecile Bendavid
· Email Can Turn Prospects and Visitors into Loyal Customers
Email marketing enables you to communicate with your existing customers instead of waiting for them to return to your Web site, visit your store or office, call you on the phone, etc. With email marketing you can solidify existing relationships, initiate new ones, and convert your one-time visitors, buyers, and members into repeat business and long-term customers or contributors.
· Why Is Email Marketing the Answer?
Email marketing is one of the most powerful marketing tools available today. It is easy, affordable, direct, actionable, and highly effective. When you add email to your marketing mix, you spend less time, money, and resources than with traditional marketing vehicles (e.g. direct mail or print advertising). And, with email marketing, you can communicate more quickly, which means your time-sensitive information is disseminated in minutes, not days or weeks--and you can see the results of your efforts instantly.
Email marketing is at its most effective when used in communications to your existing customer list, or "house list," as a means of customer retention.
· Communicate More Information More Often
Email marketing is an affordable way to stretch a tight marketing budget. It can cost as little as fractions of a penny per email! With a response rate five times greater than direct mail and 25 times the response rate of banner ads, email marketing is the most effective way to increase sales, drive traffic, and develop loyalty.
Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, holiday greetings, and much, much more.
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· Educate Your Customers
Information and education make your customers and prospects much more valuable because they are more likely to buy when they can make an informed decision. Why force prospects to look elsewhere for the important information they need? Your email communications can gently lead a prospect through the sales process, provide important data, and drive the prospect to your website for more details or a purchase.
· Foster Long-lasting Relationships
Email is an easy and inexpensive way of establishing early and long lasting relationships with your prospects and customers. And the benefits of these relationships are far reaching. When you inform and educate prospects and customers, they begin to perceive you as capable of addressing
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Ask the Professor - Cecile Bendavid
Professor of Computer Science, California State University Northridge and Director of New Business Development for CEO Computers.
Q. How do I get started using Email Marketing for newsletters?
A. Just call Cecile at CEO Computers: 818-501-2281 for a one-hour free consultation.
Q. How do I build an email list?
A. When you attend a business meeting or networking event, talk about your informative newsletter and ask your contact if s/he wants to be added. Most businesspeople want current information and will appreciate your newsletter.
Q. Is email marketing expensive?
A. No. Get started with a free 60-day trial.
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CEO Computers, Inc. is an IT consulting firm that has been serving businesses in Southern California for over 22 years. We have been providing comprehensive, dependable, cost-effective IT services and Web services tailored to the specific needs and budgets of a wide variety of clients in different industries. Our goal is to use technology to move your business forward.
Phone: 818-501-2281
Fax: 818-501-4628 |
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I hope you enjoy reading the newsletter and will contribute to future issues.
Sincerely,
Cecile Bendavid
CEO Computers, Inc. |
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