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In This Issue
In Search of Perfection...
Keeping the Promise
Letting Emotions Get the Best of Your Investing
In Search of Perfection 
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In this issue, Jon Castle shares the philosphophy and guiding principles behind the creation of PARAGON Wealth Strategies
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We are pleased to share with you PARAGON's upgraded newsletter format and hope that you will enjoy its new layout.  This new and enhanced newsletter format is just one of many significant upgrades under way as a part of our new firm structure.  In fact, we thought our revised newsletter would be the perfect format to provide an overview of the many unique features of our firm, and share the multiple benefits that you will enjoy as someone who maintains a relationship with us.
In Search of Perfection...
by Jon Castle

parthenonBecause the magnitude of our restructure may not be immediately apparent to those not involved in the day-to-day details of the project, I thought it would be helpful to provide some history on the subject and share some of the philosophy that brought about the changes we are making.  You see, our departure from Householder Group - a franchise firm - and from Householder's broker-dealer - AIG Financial Advisors -was not merely a name change or a "move" from one broker dealer to another as happens so often in the financial services industry.  Instead, our departure entailed the complete and total creation of a new entity designed to serve you better. 
 
Previously, we operated as a branch office of a an independent Securities Broker Dealer (AIGFA), and as such, we were supervised by, and required to offer only services chosen and approved by, that firm.  Now, after our restructure, we are an entirely independent, federally-registered Investment Advisory Firm, bound by law and a fiduciary duty to represent only the best interests of our clients. To implement investment and savings strategies, we have chosen to use Fidelity Institutional Wealth Services as the primary custodian for most of the accounts we manage - but we could choose additional custodians (e.g., Schwab, TD Ameritrade, or a myriad of others) at any time, should those relationships bring added value to our clients and to our firm.  Additionally, we have created new relationships with additional, powerfully leveraged firms to provide truly comprehensive services in the areas of performance reporting and record-keeping, tax management, life and long-term care insurance, as well as trustee services.  We expect to have these changes fully implemented and integrated in our day-to-day operations by the end of the year.  
 
As I began the design process of our firm restructure last year, one of the most important guiding principles I sought to keep at the forefront of all our thoughts was, "If you could design an optimal financial services firm, with the ability to provide optimal services and optimal operational infrastructure to our specific client niche (clients recently retired, or nearing retirement) - then how would you structure it?"  After all, we were in the wonderful position of being able to literally create a new firm entirely from scratch!  While the features and requirements of creating such an outcome are far too lengthy to list here, suffice it to say that every facet of our firm's design is reflective of that guiding principle - even to the name of the firm itself - PARAGON - which means "a flawless example." 
 
While it is likely we will never achieve the reality of being a truly flawless firm, it is my opinion that by having such a goal, and by keeping it at the forefront of our value system, we will continuously improve ourselves and our firm, and, as a result, during our journey, provide an experience to both our clients and to our team members that is superior in nearly all regards.  I believe it to be a worthy undertaking, and we are pleased to have you with us on that journey - for without you, the journey itself would not exist.
Keeping the Promise... by Mike Carignan
Mike head
 
A great source of pride within PARAGON is our ability to continuously deliver a higher quality of service to our clients than most firms are able to.  While superior service requires both effort and a desire to provide this service, it also requires that we spend significant time and resources developing systems that consistently deliver a superior financial services relationship.
 
Our partnership with Fidelity and our forthcoming partnership with Black Diamond will allow us to empower you - our valued client - to design the experience you would like.  Each month, we will explain some tips on how to get the best out of your relationship with PARAGON.
 
Fidelity.com
 
Logging in and being comfortable using Fidelity.com will greatly enhance your experience with our firm.  Fidelity spends over a hundred million dollars annually on their web infrastructure, and it truly is one of the best in the business.  You can access Fidelity, as well as other providers such as Curian or GenWorth, through the client section of our website.
 
To get started on Fidelity.com, each individual account owner will need to register separately.  Simply click on the link "Need help logging in?" and the website will guide you through the rest of the process.  You will need your social security number and an account number.  If you do not have an account number handy, give me a call and I will provide it to you and walk you through the registration process on the phone if you desire.
 
Once you have your profile set up, you should check the "preferences" on your accounts.  Most people will want to receive prospectuses, legal documents, and trade confirmations electronically, instead of receiving these documents in the mail.  When you sign up for this feature (or if we signed you up for it) it is important to remember that Fidelity will e-mail you for confirmation with a link to activate this feature.  You MUST respond to this e-mail or you will continue to receive paper documents!
 
Spouses and family members can also see each others' accounts, if you desire.  Most people wish to see all of the accounts in the household on one profile, and this is easily accomplished.  In the "preferences" section of your profile, you can set the access rights governing who can see your account.  If you grant access to another person, then when that second authorized person logs into his or her own personal profile, he or she will see your accounts together with their own.  For example, when Joe Client logs into his profile, he will see Jane Client's IRA and Trust account right there with his own IRA account IF Jane Client has added Joe to her profile.  It is all quite simple and user friendly once you spend a few minues in the website.  Should you have problems, friendly tech support personnel are available 24/7; their number is on the website.
 
You can also view and download all of your monthly and quarterly statements, as well as all of the tax documents that are generated every year - even if you choose to receive paper statements.  Fidelity statements are very easy to read - much more so (in our opinion) than the old Pershing statements that we used with AIG.  In fact, this was a criteria we considered when choosing Fidelity.
 
As you view your positions within your accounts, you will see the daily changes in value due to market fluctuation, and the total taxable gain/loss on each position, as long as cost basis is updated.  Cost basis is the original purchase price of your investment, plus any dividends or other distributions that have been reinvested into that holding since you have owned it.  It is important to remember part of Fidelity.com's functionality is to help you see the taxable gain or loss in your investment positions, not the overall gain or loss; that requires different software.
 
For example, if a mutual fund has paid dividends over time, and these dividends have been reinvested into the same fund, the cost basis will rise over time.  This can make it appear that the position is worth less than you paid for it, which may not be the case.  Remember - total profit on a position includes overall growth, as well as any income that was distributed to you.  Of course, gains are only taxable to the extent that they are held in taxable accounts  - not IRA or other tax-deferred accounts. 
 
Calculating overall gain and correctly reporting performance is the purpose of our forthcoming partnership with Black Diamond Performance Reporting.  Once we have completed our implementation of Black Diamond, it will be easy to view the profit and loss of each position without confusing it with cost basis.  Additionally, performance on all accounts will be reported to you net of fees, so understanding the performance of your accounts and the holdings within them will be very simple.  Once complete, Black Diamond will be available through the Client Center section on the WealthGuards.com website.
 
I am available to answer any questions concerning the operational or service issues on your account.  Please give me a call or send me an e-mail to discuss any concerns or difficulties you may have.  
Letting Emotions Get the Best of Your Investing... by Michelle Ash 
Michelle head
 
Recently, I have been contemplating hiring a personal trainer to help with my fitness goals. As I imagine working with a personal trainer, I think that at first I would be very motivated to be a star pupil - working hard to push myself to do what the trainer tells me to do to the best of my ability. If the trainer tells me to modify my diet, for example, I'd do it. But I suspect that somewhere around week four or five, things might begin to get a little tougher. By that point my body will likely have become very sore from the hard workouts and I would be tired. And, since my biggest goal out of the physical training would be to lose five pounds or so, which of course requires that I be burning more calories than I'd be taking in - I'd be hungry all the time.  This, at some point, may make me grumpy. I suspect that over time my motivation might wane a little bit.  At that point the trainer's real job would begin. Sure, the trainer would have been helping me to design more effective workout plans and meal plans, and would have mentored me through training sessions, but the REAL work would to push me when I wouldn't have the motivation to push myself.  Why is this the real work? Because it's the part I haven't been able to push myself to do; its the part where I need help.  Ultimately, this is the real reason I'd hire a personal trainer.
 
Much in the same way, many of our clients need help with these aspects in their investment management too. Certainly we are hired to build portfolios suitable to a client's goals, life situation, risk tolerance, and economic environment. We also work on financial planning issues which, much like diet is to exercise, can be separate issues but are often directly related to the long-term effects on the portfolio. But in many cases, the most valuable role that we play is to help the investor help themselves when investing gets tough - when economic circumstances cause the average person's emotions to escalate, sometimes even to the point where they cannot push themselves any longer, or maybe want to give up and surrender.
 
Nine out of the last nine recessions as declared by the National Bureau of Economic Research resulted in the six months following the low point of that recession producing double-digit returns in the stock market. We're not just talking ten or eleven percent returns, either.   Instead, the average return from recession low to six month point afterward has been a whopping 36%! (footnote 1)  Institutions, such as foundations and endowments, corporate pension plans, and public pension plans, know this fact and are required to invest with a written investment policy statement, and must follow those guidelines at all times. Because institutions are forced to follow a disciplined investment strategy, the average institutional investor has experienced average annual returns of around 8.1%, while the average individual investor has averaged only 5.7%. (footnote 2)  Why is this? Usually, it has been because the average investor allowed emotion to dictate their actions, causing them to jump off of the investing treadmill right before the real forward progress occured.
 
You've likely heard those statistics before. You've nodded your head in agreement of understanding when you implemented your own investment strategy. Yet economic times like those of late sometimes make it difficult to remember that there's a plan in place.
 
If you are nearing or in retirement, it is critically important to remember that your time horizon for your goals is probably not just two years, or five, or even ten.  Your time horizon is more likely twenty, thirty or maybe even forty years, and in order to sustain your needs through ever-rising costs due in part to inflation, your portfolio must be able to take advantage of some of those large market years.  Negative economic effects have already been built into the planning assumptions that have been made. We work to mitigate them as much as possible, but we must remain exposed to some of the pain in order to get the significant progress that has historically come after the market downturns.  No Pain, No Gain.
 
Some people have said, "This time is different."  I say without a doubt, they are correct.  Every time is different in some regards, and yet some aspects are similar. Back to my physical trainer example - the physical trainer has never worked with me before. Surely there are things about me - my physique, my personal history, my emotional makeup that make me different from the average client. But I would be naive to think that everything about me was different, that the trainer had never come across anyone quite like me before.  Does the trainer have a guarantee that the techniques applied will cause me to achieve my goals?  Of course not.  But based on science and history the trainer probably has the expectation that proven techniques have a good probability of success.
 
Occasionally someone will say, "Why can't I just go to cash until we see things getting better, then get back in?"  Unfortunately, historically, the best time to get back into the market didn't FEEL like the best time - or even a good time.  In most cases, the country was still deep in recession and the media was very pessimistic about the economy, the government, and the stock market in general.   It typicially felt as if everything was terrible, bad news was bad news everywhere, unemployment and inflation was high, and the average person would say you were crazy to get back in the market.  But quietly, and in many cases quite quickly, the stock market established a strong uptrend and made significant gains.  
 
It would be as if I broke my ankle, and my trainer told me to keep going with my diet and workouts. Perhaps I tell my trainer I'll just wait to heal up and then try again. The trainer knows that if I continue my diet and some modified form of exercise, that I'll still make progress. I may not make as much progress as I would if I hadn't hurt my ankle, but I am still likely to move forward towards my goals. 
 
During this time of market and economic turbulence, it is important to remember the bigger picture, and your longer term plan. As advisors and coaches we are here to talk through your particular questions, thoughts, and circumstances to determine if we remain on the right track towards your goals, or if some modifications are necessary. But one thing is for sure: we will attempt not to let you let your emotions get the best of your investing. Why? Because in most cases, it's part of why you hired us.
 
 
1 "An Historical Look at Recessions and Stock Market Returns", 5/1/2008, JennisonDryden. Provided courtesy of Prudential Investment Management Services, LLC, a Prudential Financial company. JennisonDryden, Prudential Financial, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America, Newark, NJ, and its affiliates.
 
2 Curian Capital "Process vs. Performance", 06/08, citing Mellon Analytical Solutions, median returns as cited in Mercer's "Summary Performance of US Plan Sponsor Funds," December 31, 2007, and DALBAR, Inc. "Quantitative Analysis of Investor Behavior (QAIB) 2008."  Results shown are gross of fees. Fees and expenses related to each group shown will differ depending on the investment objectives and strategy, the size of an account, extent of services rendered, risk, restrictions, tax considerations, etc. This information has been provided by outside sources that we believe are reliable. However, no further verification or adjustments have been made on our part to the data.   "Foundations and endowments" is a broad foundation/endowment fund universe comprised of 82 plans of various sizes. "Corporate pension plans" is a broad corporate fund universe comprised of 141 corporate pension plans of various sizes. "Public pension plans" is a broad public fund universe comprised of 43 public pension plans of various sizes. "Average equity investor" refers to the universe of all domestic equity mutual fund investors whose actions and financial results are restated to represent a single investor. None of these results include performance in the Curian Program, which launched in March 2003. Past performance is no guarantee of future results.

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Investment advisory services provided by Paragon Wealth Strategies, LLC, a registered investment advisor.
 
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP(R), CERTIFIED FINANCIAL PLANNER(tm) and federally registered CFP (with flame logo) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.