February 3, 1690, the first paper money in America was
issued. That means, as of the beginning
of this month, we have lived with the stuff for 320 years, and that is not
counting the monetary systems of people who preceded Europeans on this
continent. Yet, we still aren't comfortable
talking about it. We all have our
hang-ups about people in a higher or lower economic bracket than us.
Good news: you don't have to be cured of your discomfort about
wealth before you can be a good fundraiser.
I have found that fundraising has teased me away from some of my prejudices. What is a prejudice, after all, if it isn't
the assumption that all people of a certain description are the same? The time I have spent in the living rooms and
offices of philanthropists for the past 20 years has taught me that no two
families handle their money in the same way.
My conclusion after crafting fundraising strategies for many
different kinds of organizations is that affluence acts as a magnifier of
character. If someone is predisposed to
be an effective organizer, and happens to have resources, the get it done factor is magnified. Social magnetism
is amplified by wealth. So is reclusiveness. So is a free
spirit.
At the first fundraising seminar I attended, I heard people
earnestly say that asking someone for a gift is doing him or her a favor. It sounded like self-rationalizing baloney to
me. Now, I have come to believe with all
my heart that it is true: fundraising is a service to donors. Affluence could come to someone through her
own hard work, good fortune, or family relationships. It gives people a big impact, whether they
want it or not. The power to making the
world a sweeter, safer place is magnified for people of wealth. Helping people use that power well, enjoy it,
and learn from it, is indeed a favor.
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