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The excitement of an unopened envelope:
 
Reflections on Fund Raising
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Greetings!
 
 Christopher Latham Sholes, the man who invented the first commercially viable typerwriter and sold it to the Remington Company, was born on February 14, 1819.  Can you imagine the authority typewritten letters would have caused in the first few years?
 
19th century typistDon't blame Mr. Sholes for the fact that typing a word like "plaque" or "apples" gives you more pinky exercise than a person needs in a week.  The QWERTY design had two advantages.  It prevented the jamming of keys, and it also allowed a ham-handed Remington salesman to pound out TYPEWRITER all from the top row.  Mr. Sholes himself came up with an improved design to the finger-twisting QWERTY keyboard after a couple of years, but by then the Remington sales force had their patter and demo down.  Nothing in the 130 years since Sholes patented his machine has dislodged Queen QWERTY.
 
Back to correspondence with authority.  What can we do so our letters to donors jump out of the envelope instead of jumping into the trash can?  One philanthropist told me that if I wanted her to read something, it needed to be in a hand-addressed envelope.  Another said that, when she gets an invitation to an event, she scans the names on the host committee, and, if none of them are familiar, she throws it away.  A donor who had made a fortune creating a bus tour company) claimed to have not seen a letter into which I had poured hours. I later learned he was dyslexic and could not read.
 
It all comes down to the need to know your donor.  No gizmo, QWERTY or otherwise, is going to change that.

You can employ your own QWERTY keyboard to share your own reflections on communication with donors.  Click here to respond via my blog.  Click here to read and respond to previous newsletters.  Click here to see my new website.  Wouldn't Mr. Sholes be surprised? 

 


UPCOMING WORKSHOP:
 
 
Getting Ready for your First Capital Campaign
February 18, 6:45 - 8:45pm
Social Action Leaderhip School for Activists (SALSA) c/o IPS
1112 16th St. NW, Suite 600
Washington DC 20036
202.234.9382
To register or for more information go to SALSA's website
 
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If you are associated with an organization that might benefit from creative thinking about its relationship with major donors, send an email or call 301 758 3410