For over half a century, Yorktowne Optical has manufactured and distributed an array of high quality optical wear and accessories. They asked us to design and produce a fresh, new catalog that would capture customer attention and convey Yorktowne's brand of quality, styling and complete UV protection. Working in collaboration with the client on catalog organization, we developed a clean, bold design that makes the product jump off the page, while presenting benefits and features in a clear, compelling way. Color schemes, consistency and the landscape-oriented design all contribute to the catalog's overall effectiveness. We also designed a new Yorktowne Optical logo during this project to strengthen its branding and help realize their vision for the future. Click on the image to visit Yorktowne Optical's website.
 
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susan harper
ceo | creative director