| Got a minute?
That's all it will take, once a month, to gain the benefits of Marketing Minutes, Sharper Creative Group's new e-bulletin. We know how busy you are, so we won't waste your time with fluff and promotional stuff. Each issue will contain concise marketing QuickTips, helpful web links and other resources you can use. And it only takes a minute...or so.
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| QuickTip: Differentiate Yourself
Quality, value and service are all important, but you must draw a clear distinction between you and your competition or the only perceived difference will be price. To get the sale, you have to charge less, and that's a tough way to make a living. But it doesn't have to be that way, if you find your brand distinction and make it the foundation of all your marketing efforts. To start, identify your unique selling points (U.S.P.s) - the set of characteristics and advantages only you can offer - and then build a powerful differentiating message. The best way to compete is to make your differences work for you.
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Links
For a high-level perspective on an array of marketing issues from the renowned Wharton Business School.
To stay on top of the most current business news with email updates from Central Penn Business Journal. (select Sign up for eNews Alerts!)
If you're into "data" in a big way, you must experience an innovative and engaging site called Swivel.
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| In Quotes
"In the factory we make cosmetics; in the drugstore we sell hope." - Charles Revson
"People don't want to be "marketed TO"; they want to be "communicated WITH." - Flint McGlaughlin
"Customers buy for their reasons, not yours." - Orvel Ray Wilson
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For more information on any of these topics, please email Susan Harper at: sue@sharpernet.com
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