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32 Low Cost Promotion Ideas
This month's feature is a blast from the past! We came across this article while digging through some old files and even though it was probably written in the 90's, most of the information still applies today (minus the phone book and fax tips we omitted!).
Written by Coco Duckworth of Encourage Consulting and the late Don Taylor, former Director of the WT SBDC, below are some of their best promotion tips, but please read the full list of tips here (PDF).
1. Develop a mailing list of your customers. By having an accurate mailing list you'll open doors to all sorts of marketing possibilities.
2. Start a frequent buyer program. Prizes for frequent buyers may be discounts of their next purchase free. This helps build loyalty.
3. Forward articles of interest to customers/prospects. Taking the time to share knowledge shows your thoughtfulness as well as your understanding of your customer's needs.
4. Send out a quality newsletter on a regular basis. It's a prime vehicle to share case studies, testimonials, new product information and toot your own horn regarding ......
Finish reading about this tip and read the entire list (PDF).
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