Well, I'll be Cornhobbled  By: JD Moore
Want to know what cornhobble means? I'll tell you later, read on...
I bet the word cornhobble got your attention right? Unusual and poetic words have the effect of stimulating the attention center of the brain. Your brain goes, "here's something that I haven't experienced before, it may be a threat, it may be a cookie, let's pay attention."
In today's market, your advertising message must grab your customers' attention or you might as well take your advertising dollars and use them as toilet paper. At least you'd be getting some use from them.
However, you've got to remember that just being strange isn't enough. The best messages make an emotional impact and connect with the audience. After attention comes interest, desire, and action. This is the AIDA model. Just flashing some strange image at your audience and then showing them your product isn't enough.
There have been lots of companies that used innovative advertising and ad copy that failed.
By the way, cornhobble is an archaic verb meaning to strike a person in the face with a fish (or so I'm told). |
2009 Regional Practicioner Meeting
The WT SBDC is partnering with the IRS to bring this meeting to Amarillo for tax professionals.
Attendees will receive 8 hours CPE. Topics covered:
- Preparer Penalties & Ethics (2 hrs)
- How To Interview a Client (1 hr)
- IRS Hot Topics (1 hr)
- Bank Secrecy Act (1 hr)
- Cancellation of Debt (1 hr)
- EITC Due Diligence (1 hr)
- IRS Panel Discussion (1 hr)
Tuesday, July 28th
Check in begins @ 7:30am
Session time is 8:00 am to 4:30 pm WT SBDC
@ Happy State Bank Building
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Federal minimum wage will rise to $7.25 per hour
effective July 24th, 2009. |
Special Edition! Our favorite iPhone apps....
Shazam
This site wins most popular with our iPhone geeks here at the office. Think of it as Name That Tune meets the iPhone. It can read a tune anywhere from the grocery store to a concert and tell you the name of the song. Pretty cool!
Voice Activated Google
Search Google by voice. You can do everything from looking up the definition of cornhobbled...which you should already know...to locating the nearest Italian restaurant while you're on vacation.
Are you about to get sucked up by a tornado, pelted with hail or stranded in a blizzard? Find out before it happens with the Weather Channel's nifty app that has a radar, warning maps and real-time photos of weather in your area. |
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Equitrend Capital is an equity fund that invests in start-up businesses in the Texas Panhandle.
Equitrend will be sponsoring a competition for new iPhone apps to be developed and commercialized. To find out more about Equitrend Capital or to contact them about the upcoming competition, visit their website at EquitrendCapital.com. |
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Quote of the Month
"Many a small thing has been made large by the right kind of advertising"
Mark Twain |
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Content & Layout by Gina Woodward
Copyright 2009 by WTAMU SBDC |
