2.  Guard your good name. If you promise service, make sure you deliver it.  Think of your entire team as part of marketing and sales - from the person who answers the phone to the one who makes the deliveries. They all represent you, contribute to customer satisfaction, and help build your success.  Be careful not to cross the lines that offend customers or the public.  Not all buzz is good buzz.

3.  Stay fresh.  Nothing is more boring than yesterday's news. Your store front windows, website, ads, and mailings should be updated regularly to attract and maintain customer interest. Holidays, local events, and change of seasons provide opportunities for putting a fresh face on promotions.

4.  Build networks.  Be a part of the community, through a local Chamber of Commerce or the merchants association. Sponsor a softball league, a school event, or a charity project. Have a wine tasting or art show in your own business setting. If you're trying to reach Generation X, consider interactive media such as You Tube or Facebook.

5.  Track your success.  Whatever tacks you take to market your business, keep track of your investment-both time and money-as well as tactics, feedback, and results. Build on your success. Refine what works and eliminate what doesn't. Keep building the buzz that works best for you.

For the Complete Story - Building Business Buzz by Bonnie Friedman

• Work with Lists, Bank Accounts, and Other Accounts

• Enter Sales Information, Payments and Deposits

• Enter and Pay Bills

• Analyze Financial Statements

• Set Up Inventory

• Track and Pay Sales Tax                                

• Process Payroll with QuickBooks                             

• Estimate and Progress Invoicing                 

• Track Time

• Use QuickBooks Forms and Letters           

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