Gary Barnes is a
global premier business, money and relationship coach; an author, and
an international speaker. He is the founder of Gary Barnes International, dedicated to helping people create wealth in all areas of life.
Gary
believes anyone can lead an empowered life, no matter what their
circumstances are. He has built three successful businesses from the
ground up. To do this, he developed principles and tools that helped
him increase his business 2000% over a three-year period.
He
also understands dealing with adversity - he has fought life-
threatening illness and won. He believes that your worst day is the day
you meet the man or woman you could have been. It's a choice. That's
why he's dedicated his life to helping people maximize
their lives and their businesses through workshops, teleconferences and
individual coaching. His mission in life is to make a difference and to
empower everyone he connects with.
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Greetings!
With summer almost gone and Labor Day just around the corner, I'm hearing a common question, "How can I gain momentum in my business and sales to end 2011 where I need to be?"
This is a great question in this issue of MaxLife News. I will give you a start to the answer with Andrea Vahl's (Grandma Mary) and Karen Schatz' articles. Sonia Simone and I will also be addressing this topic in the group coaching call in September. To find out more, click here.
Also, who do you know that is dealing with adversity in their lives or businesses? I am receiving e-mails and notes from people almost every day telling me how much Into The Night: The Road from Adversity to Triumph has impacted their lives. The books are now in and ready to be shipped. There is even a way to receive my e-book Financial Magic for free. To receive more information, go to www.MyIntoTheNightBook.com.
As we go into the last third of the year, I am excited about the possibilities of the results that we each can achieve.
Have a fantastic and safe Labor Day!
To Your Success,
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Hot Tips for Making the Most Out of Facebook Ads
 by Andrea Vahl, Social Media CoachAdvertisers are predicted to spend $4 billion on Facebook ad campaigns this year, which is twice as much as last year. How about you? Are you in the market for a Facebook ad? If so, make sure you read these tips to keep your costs low and your ad effective. A word of caution, I have noticed the price of Facebook ads going up lately and that was backed up by a recent Webtrends study. Does that mean it's not worthwhile? Not necessarily. If you are using your Facebook Page effectively and connecting to your new "Likers" then it can be a good idea to spend some of your marketing budget acquiring new Fans (I just can't stop calling them that). Setting up your ad - First: Decide what you are advertising. I recommend advertising your Facebook Page. Do not send people to your website unless you have a very clear call to action on your website (like your newsletter signup). If they go to your website and don't see what they are looking for, then you won't see them again. If you can get them to Like your Facebook Page, you get the opportunity to connect with them over and over.
- Second: Set up your campaign plan. Design 4-6 ads to split test. When you split test ads, you change one thing at a time. For example, have two ads with exactly the same headline and picture but just different ad copy and see which one does better (gets more clicks, better pricing, better results). Make sure you have a clear call to action in each ad (ie. Click Like if you love photography.)
- Third: Enter your ad into Facebook and take advantage of the Targeting. The Interests area is where you can enter keywords that appear in Facebook user's profiles. You target specific keywords or use Broad Category Targeting to select things like Gardening or Outdoor Fitness and more. So if you know that your ideal client is between 25-35, a female, lives in Chicago and likes yoga and Dancing with the Stars, then you can only show your ad to those targeted Facebook users.
- Fourth: Set your bid and your budget. You can set your daily budget to be anything from $1 and up. Your ad will automatically shut off when you reach your daily budget. You can also have it turn off after a certain number of days so you won't forget. As for the bid, I recommend going with their recommended bid or higher. You generally won't pay what you bid, you will pay less. And if you bid less, your ad most likely won't get shown.
- Fifth: Click Place Order. As soon as you do, your ad will be reviewed by the Facebook to make sure it meets all their guidelines. If they approve your ad, it will begin running immediately.
Tips - The more clicks your ad gets, the lower the click price will be. So you are rewarded for writing a compelling ad. This is why you want to bid at the suggested price or higher when your ad starts. If you have a lot of clicks when you start running your ad, your click price will go down.
- If your ad isn't getting any views, you may have bid too low. Try upping the bid or just starting fresh and creating a new ad. Don't try to tweak an existing ad that isn't performing well (other than changing the bid). If you need to change the copy, the target demographics or the photo, create a brand new ad.
- Rotate your ads every couple days - keep them fresh with new copy, maybe a new picture. See which one performs best.
- Make sure you make use of all the Facebook reports provided to watch your conversions.
Even with the recent increase in ad prices, I still believe that Facebook ads are an effective use of your marketing budget. Running an ad doesn't have to be expensive - just give it a try! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About the Author: Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She uses her improv comedy skills to blog as an entertaining character named Grandma Mary - Social Media Edutainer. You can find more information at www.AndreaVahl.com. |
 by Karen Schatz, Virtually With You
Many of you have been following me over time and know that I have been a solopreneur of a Virtual Assistance business (plus I've been Gary's virtual assistant for 3 years now) but what you didn't know is that, for the past 4 months, I've been developing my solo-VA business into a multi-VA business.
When the economy started its downturn in the fall of 2010, and straight through the winter months that followed, my business was adversely affected. I spent much of my efforts in those months on two things: building my business back up and strategically thinking through how to improve things so I wouldn't fall into this very scary state again.
That's when the idea of growing into a "team" of highly skilled VAs was born. Much to my previous resistance, when I learned about a Virtual Team Building training program that promised to help me build my team with a systematic approach, one that had been thoroughly tested and proven, I jumped right on it. I decided I was finally ready to take my business to the next level and experience the success that I've seen others experience.
The biggest hurdles I had to overcome quickly were the myths 1) that I wouldn't be able to control the quality of my services if I outsourced the work and 2) that I wouldn't be able to afford supporting a team - which both really come down to a form of trust, now don't they? I know that many business owners can have other fears to wrestle with but these were my two biggest ones. Again, this program promised to debunk these fears and show me a systematic, strategic approach to ensuring success when building a team. So, I took a leap of faith and invested myself in this new direction.
As a result of taking this program, I became a believer in the power of a team. As a team, I can offer my clients more services and more coverage than I can offer by myself. I can also take on servicing more clients and increasing my income without increasing my time! So, it's a win-win-win for my clients, for me and for my team.
One of the values that I hold as the most important aspect of my services is that my clients are extremely happy with the quality of services I provide and, as a team, I hold that same value in the highest regard still. As I add people to my team, not only do they bring a high level of administrative support but also added skill sets (such as QuickBooks bookkeeping, event planning and non-profit organizational experience) that I alone could not offer.
My vision is to provide a one-stop shop for my clients so their business needs are completely met by my team and the resources available through us. So, let me introduce my team to you ... we are called Virtually With You Success Team and our mission statement is coming together as a team to create successful ventures. You can read more about us on my website. Please feel free to contact me with any questions regarding my team development or questions about my team's newest services.
If you've been listening to Gary's group coaching calls this month, he's been speaking on this very topic of creating success support teams so this article is a timely confirmation that I'm on the right path. And since making this decision for my business, I have been attracting the kind of clients who require a team of VAs to support them. How affirming is that?!!
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About the Author: Karen Schatz is a Virtual Assistant who specializes in supporting her clients with their internet marketing efforts. This includes shopping cart management, email campaign marketing, newsletter management, article submissions and social media marketing. Visit www.VirtuallyWithYou.com to learn more about her services and sign up for her a fr'ee report, 101 Ways to Boost Business with a Virtual Assistant.
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P.S. Gary doesn't know, but I snuck in here and added to his newsletter!
 Hi, I'm Sharon Barnes, Gary's wife. When Gary gives talks and goes to networking events, I know he's always telling stories, so you may have heard of me. Gary tells me every now and then that people ask if I'm real or if he's made me up. Well, now you know. I'm real.  I'm sneaking in here and writing this because I wanted you to know that Gary has recently written and published a book. Gary's new book is "Into the Night-The Road from Adversity to Triumph" In it, he tells his own story of facing life- threatening illness and winning. You've got to read it to believe it! I lived this experience with him, and I learned new things about him and this experience as I read the book. You'll laugh, you'll cry, and you'll be inspired to face your own adversities with courage, imagination and determination.
My goal for today is to surprise Gary and sell 1000 books by next Tuesday, August 30, 2011. I know that's an ambitious goal. Would you like to show your appreciation for Gary, help me meet this goal and surprise him? You can! Here's how:
- Buy Gary's book. Here's a link to it.
- Tell your friends about it, or better yet, buy extra copies for othem. Do you know anybody who is facing tough times in their life? Gary's story will inspire them and encourage them.
- Do you have a website, blog or e-newsletter? Tell your readers about Gary's book; invite them to buy it and to pass on the word about it, too. If you'd like my help in writing the copy, just email me or call me: 303-987-0346.
OK, I've got to get out of here before he finds out what I'm doing. Thanks for helping me surprise Gary.
Sharon M. Barnes, MSSW, LCSW, ACHP-SW,
AKA The Scrap Lady
Creative Transformation Specialist
www.AcademyofCreativeLiving.com
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