Gary Barnes International banner
MaxLife News
Volume 10, Issue 10
June 11, 2010
In This Issue

Taking on eBook Challenge

The Three Biggest Obstacles
People Face Going from
Ebook to Print Book

Gary Barnes

Gary Barnes is a global premier business, money and relationship coach; an author, and an international speaker. He is the founder of Gary Barnes International, dedicated to helping people create wealth in all areas of life. 

Gary believes anyone can lead an empowered life, no matter what their circumstances are. He has built three successful businesses from the ground up. To do this, he developed principles and tools that helped him increase his business 2000% over a three-year period.
 
He also understands dealing with adversity - he has fought life- threatening illness and won. He believes that your worst day is the day you meet the man or woman you could have been.  It's a choice.  That's why he's dedicated his life to helping people maximize their lives and their businesses through workshops, teleconferences and individual coaching. His mission in life is to make a difference and to empower everyone he connects with.
Bubba's Networking Corner

When saying thank you, instead of always sending a card, send a gift. It doesn't have to be expensive, just memorable. Everyone enjoys opening a present and you'll really stand out from the crowd.

Virtually With You Free Ecourse
Quick Links...
Join Our Mailing List
Greetings!

Can you believe summer is here? There is a belief that the summer months are difficult for doing business. I believe just the opposite. With the weather warmer and more daylight hours, I find people are ready to expand and grow. How are you plugging in to that opportunity?

This issue of MaxLife News is addressing a great marketing area of writing your own book. Kelly Kingman's article last month about writing an e-book was so inspiring that Karen Schatz is now writing her first e-book. Read Karen's article and get a fresh perspective. Our second contributor is Susan Daffron who demystifies releasing your first printed book.  Enjoy!!

To your success,


Forward this email
Taking on eBook Challenge
Karen Schatzby Karen Schatz,Virtually With You

In the last issue of MaxLife News, Kelly Kingman wrote on the topic "Want to Become an Author? Write an Ebook! 6 Tips for Success"  This article hit home for me because I've had an inner desire (or maybe inner urging) to write an ebook but I didn't have a clue as to what I'd write about.  I couldn't imagine that I could write about a topic that hadn't already been covered out there in cyber world that people would feel they would want to buy from me.  Gary's been telling me for months that I have an ebook in me and, with all my talents, people would find value in my ebook (what a great friend and coach!)  So, a series of events unfolded over the next week that led me to my ebook challenge.

First, Kelly Kingman wrote that article and at the end of her article was a link to purchase her Sticky eBook Formula resource - so I did. Second, I experienced frustration over getting adequate tech support help with a shopping cart issue and suddenly the idea of writing an ebook manual on navigating through the 1ShoppingCart functionalities popped into my head as an ideal topic.  Third, I had an interview with a prospective client (who happens to be a writer) and she encouraged me to write this ebook and even gave me some pointers on choosing a title that sells.  Finally, Gary shares with me that Kelly is hosting a 45-Day eBook Bootcamp and encourages me to participate in this so I can crank out my ebook in a fast way.  So, there you have it, the challenge is on! 

The title of my ebook will be Secrets to Shopping Cart Success: How to Navigate 1ShoppingCart.com to Bring Maximum Results and will be a manual of how to find your way around the features and functionalities of the 1ShoppingCart.com ecommerce system. If you would like to be notified of when this ebook is available for purchase, I'd be happy to put you on my mailing list and notify you.  In return, you'll receive my ebook's 1st chapter free.Just email me and I'll send you you the information.

The Three Biggest Obstacles People Face Going from Ebook to Print Book
by Susan Daffron, Logical Expressions Inc.

Susan Daffron
Many people who churn out countless articles, blog posts, and ebooks falter at the idea of creating a "real" print book. As a veteran ebook publisher, publishing consultant, and author and publisher of my own ten print books, I've found people resist going to print for several reasons.
  1. A "real" book seems intimidating. When you write a book, you put your creative efforts "out there" for anyone to see and criticize. That can be scary. An ebook seems "safer" to a lot of people, so they never make the leap to print. Making that leap; however, gives you a tremendous amount of credibility. When you say you are a book author, it sets you apart. The press doesn't quote ebook authors; they quote book authors.

  2. The technology is scary. With an ebook, you can get away with simply saving a file as a PDF and selling it. Although some ebooks are professionally done, tens of millions are hideous. The quality bar is extremely low on ebooks, so you can get away with ugly layouts, questionable writing, and zero editing. After all, an ebook won't be sitting on someone's shelf next to beautifully laid out coffee table books. When you move to print, you encounter the rarified world known as the book publishing industry. You have to play by their rules, which means doing things like purchasing ISBNs. Getting a print book into the world is more complicated than an ebook, but it's hardly rocket science. Many freelance editors, book designers and consultants are available to help with the mechanics of producing a good book.

  3. The costs appear to be astronomical. In the past, self-publishing a book meant making a huge investment in printing and storage. Now, thanks to print-on-demand printing, you can get set up as a publisher and produce books more affordably than ever before. You don't have to risk spending thousands of dollars printing 5,000 books and storing them in the garage and hoping they'll sell. Now you can print one at a time, figure out your marketing, make changes, and sell more.
All three reasons come down to the same thing: fear. Whether its fear of rejection, fear of unknown technology or fear of going broke, these issues are easy to overcome with information and education.

If you want to affordably and profitably publish a print book, get the help you need to turn your publishing dreams into reality.