HCBB 2011- Bigger, Better, Healthier!

Hello Buy-Back Friends,

It's time to get energized for another great Halloween Candy Buy-Back (or "Give-Back" as some offices do). I have really enjoyed watching this event grow over the years and witnessing all of the good it has done for children, dental practices, and the troops overseas who are serving in harm's way. In addition to all of the good we are doing, we are also having lots of fun!!

Make sure Your Office is Registered!

Carolyn Blashek of Operation Gratitude and I decided to clean up our list of participating offices so that we can assure the general public and the media that every office listed is actually holding the event. So we removed everyone from the Halloween Candy Buy-Back site and we are starting a brand new list! So right now go to the home page and put in your zip code and make sure your office is listed if you intend to hold the event. If your office doesn't show up you will need to register it on the home page link.

Brushes for the Troops

How perfect is it this year that instead of a candy goal that we smash every year, we focus on getting toothbrushes to the troops? We still want your candy of course but we are requesting all dental offices also voluntarily send in a minimum of 100 toothbrushes with their candy to Operation Gratitude. We hope that your supply reps will come through for you with a donation. Please tell them about your involvement and get them excited about contributing. Our goal is to send 150,000 toothbrushes to Operation Gratitude so they can put one in each care package. Special thanks to Sunstar Americas Inc. for starting us off with 5100 brushes!
 

Xylitol for the Kids

How excellent is it that we not only buy the candy back from the children, but we replace some of it with some perfectly healthy xylitol candy? I wholeheartedly believe in the power of xylitol to reduce decay for the entire population so let's see if we can use this event to get it to the kids and educate their families, too. I wrote an article for Dentaltown recently, entitled "I Brush My Teeth With Sugar"! Well, it's true, and I use 100% natural birch sugar which can not be metabolized by decay-causing bacteria. In fact regular use of xylitol makes it almost impossible to get a cavity. You'll be a hero when you educate your Buy-Back families about xylitol. We have two companies offering unheard of incredible special deals so that you can give out samples of deliciously sweet (with no aftertaste!) xylitol candy to your young visitors. Get them hooked on xylitol and they'll be forever healthier!

Xlear, Inc., makers of Spry xylitol products, has made a wonderful offer to our Buy-Back offices. You can introduce your families to xylitol treats for $12 for a box of 225 two-piece individually wrapped packets of gum and $11 for the same size box of mints.

Dr John's Candies has also made a fantastic offer to our Buy-Back offices. Xylitol Assorted Fruit Lollipops (cherry, orange, lemon, lime, grape, blue raspberry and red raspberry) will be available for half price.

--Minimum order 5 pounds, approx. 240 pieces, price $22.48
--Maximum order 25 pounds, approx. 1200 pieces, price $112.40  (A 25lb case is five 5lb. bags)
--Orders must be placed in 5 pound increments.

You must be signed up on the Halloween Candy Buy-Back site as a participating office to take advantage of these great offers. Instructions for taking advantage of these deals will be mailed this week only to the offices registered on the HCBB website.
 

I encourage each office to give each child some xylitol gum, mints, and a lollipop on Buy-Back day!
 
Press Release 2011

To draw new attention in the media to this year's Buy-Back, our 2011 press release focuses on the new additions of 150,000 toothbrushes to the troops and xylitol replacement treats for the kids that make our event bigger and better and healthier!!! If this is your first year doing the Buy-Back you might want to review some of our previous years' press releases that can be found on newsletters from years past. In fact, the best tutorial for running this event is to read all of the previous years' newsletters! Check them out here: http://www.halloweencandybuyback.com/newsletters.html
  

Here is this year's press release and remember, as always, you can customize this to be all about you and your office and your event!

Click here: 2011 Press Release

Cleveland Lecture Invite

I will be in Cleveland on Friday, October 28th, at the downtown DoubleTree Hotel from 9 am - 5 pm lecturing on oral-systemic and the transformation of your hygiene department, as well as mini-dental implants, and marketing and PR during this challenged economy. If you like the Halloween Candy Buy-Back program, I double your money back guarantee that you will be supercharged by the ideas I present in my "Dynamic World of Dentistry" presentation. For more information, go to this link.
  

Well, that's all for this issue. Start getting the word out about your event now. For great ideas about posters and promotions also check out our HCBB Facebook page where you can share your own posters, photos, and ideas. It's a really cool community!
  

So until the next newsletter, as always, let your dental light shine!!
  

Dr. Chris Kammer

President, American Academy for Oral Systemic Health

CEO, Gums of Steel - Hygiene Transformation

Lifetime Family Dentistry
8313 Greenway Blvd Ste.  150
Middleton, WI  53562

608-827-6453 (82-SMILE)
 

drchris@TheSmileExperts.com