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The Fitness Business

e-Newsletter: December 2011

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Australia's No. 1 Fitness Supplier & Trade Newsletter.

As we come to a close for 2011, it has to be said that our industry is not only surviving the economic meltdown, its thriving in it! IBISWorld's Fitness Market Research reports that despite cautious consumer spending and economic pessimism, Australians are spending on the things they feel are important, including fitness. Total expenditure on fitness is expected to increase 2.4% in 2011-12, to $2.87 billion. The report also goes on to say that gyms are no longer considered exclusively for highly fit athletes or gym junkies as many now offer specialised services for every age and fitness level, including classes targeted at children, pregnant women and for older age groups. That's great news!!

From all the GymLink Australia team, have a very merry Christmas and a fun and fit New Year.

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Featured Items

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FREE copy of the Fitness Suppliers Directory

Click below to order your copy

Get one now �

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PT Business Profile

Peak Fitness Challenge,
Geelong West, VIC

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Gym
Profile

Health Mates Fitness Centre,
Revesby NSW

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News & Articles:

Fitness First up for sale for $1 billion!

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An expanding market keeps gyms fighting fit

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Latest Supplier Features

EZIDEBIT

Ezidebit significantly improves cashflow to your business.

Ezidebit offers the health and fitness industry an affordable means of collecting payments. From individual personal trainers to gymnasiums, swim schools to sporting clubs, Ezidebit provides a cost effective solution for managing membership payments.

By offering an Ezidebit regular payment option, businesses can increase their customer base, have a better chance of securing memberships on the spot, and have longer membership retention. Ezidebit even integrates with popular fitness management software, including EzeMember, EZFacility, IntelliFITNESS, iGo Figure, Mindbody, and ClientConnect.

Call 1300 763 256, or email today to find out how to simplify membership fee collection and improve cashflow to your business

The Fitness Generation

The Exclusive Australian Distributor of TRUE Fitness Equipment

Run, Ride and Step your way to a Better Body

The Fitness Generation is proud to announce it is now the exclusive distributor of TRUE Fitness Equipment in Australia. The proud manufacturing traditions of quality and the culture of innovation at TRUE have given rise to a full line of truly extraordinary treadmills, bikes, elliptical cross-trainers and stretch machines. As a result, people all over the world are benefiting from the TRUE experience.

The Fitness Generation prides itself on the fact that its products are safe, reliable, innovative and easy to use and provide the highest level of health and fitness benefits.

At the Fitness Generation “Equipment is Just the Beginning”

New Income Stream For Group Fitness Instructors

Mobile group fitness takes off!

Mobile instructing has become increasingly popular since the Zumba invasion and now Radical Fitness is offering exclusively the opportunity for group fitness instructor's to enhance their port folio by teaching the Radical Fitness programs in community halls,schools and basically anywhere an instructor can hire a room.

Full ongoing business marketing and business support is given along with the opportunity for instructors to own their own area.

This is a fantastic opportunity to set up your own business.

Radical Fitness has 10 programs including a kids program and you can start from as little as $49 per week.

Contact Mel Tempest at Radical Fitness - email or visit the website www.radicalfitnessvictoria.net

MYZONE – The Ultimate Customer Engagement Tool

In almost every industry, there is one product or service that changes the game forever. Welcome to MYZONE

Once you get a MYZONE Physical Activity Belt in the hands of one of your members, you’ll have both information & stickiness like never seen before in this industry.

MYZONE is an innovative software & hardware solution that makes movement measurable by using a unique heart rate belt to accurately monitor calorie burn, effort and heart rate to motivate and prompt physical activity.

Accumulating MYZONE Effort Points (MEPs), which are equitable for everyone, makes moving more motivating for all your members. The key benefits of the system to a club are:

  •   Increased member engagement
  •   Increased member retention
  •   Increased secondary revenue
  •   Increased referral sales
  •   Relevant and meaningful reporting to support both club members and staff.

To find out more about maximizing your 3 Rs – Recruitment, Revenue & Retention – call 03 8643 7474 or email [email protected].

New Fitness Website Launch!

www.GoFitness.com.au

GoFitness.com.au is the place to go for everything fitness! Providing valuable content to fitness and health conscious consumers seeking a more rewarding lifestyle through fitness and education.

“We wanted to launch a single portal that provides a multi-faceted approach to fitness, health and wellbeing. GoFitness brings together key elements for browsers to find a multitude of fitness solutions all in one place; something that would otherwise take web browsers too much time to find.”

With features of the website including connecting to a panel of Fitness Experts, Fitness Jobs, Fitness Finder, Fitness Forum, Fitness Courses, Fitness Calculators, Fitness Articles and a lot more, this website is certain to be a winner.

“The variety of content means the website is experiencing a 450% increase in browser time. Engaging content is key to successfully connecting with consumers as it presents an opportunity to meet and exceed browsers needs as well as enhancing their online experience."

Visit the website - www.gofitness.com.au

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Fitness Business e-Newsletter designed by Chris Stevenson @ GYMLINKsites Design and edited by Craig Mac.