The Fitness Business e-Newsletter - July 2010
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Greetings!
The National Obesity Taskforce in Australia has applauded a new study from the US Institute of Medicine that says to stay fit and reduce weight, you need to be exercising 60-90 minutes a day seven days a week.
Dr Tim Gill from the NSW Centre for Public Health states that 60 minutes per day should be an absolute minimum. He highlighted that one out of every five adults are obese and 60% are overweight and that Australian adults watch an average of 3.5 hours of TV every night.
Dr Tim Gill also went onto say that the environment in which we live is so stacked against us either increasing our physical activity or decreasing our food intake that it's probably easier to become a millionaire in Sydney than it is to lose weight and keep it off.
A lot of business owners will be thinking hey, its getting tougher, not easier, so something is just not quite right. Is the piece of pie, that is our target market, who are looking to start or continue exercising getting any bigger? If not, what can we as an industry do to place ourselves high enough on the 'must do' list to get more people to join our gyms and classes and lead a more active and rewarding lifestyle regardless of age or ability?
OUT NEXT WEEK...
2010-2011 FITNESS SUPPLIERS DIRECTORY & BUYERS GUIDE
Make sure you get your FREE copy - email michelle@gymlink.com.au
As always, your continued feedback is appreciated. Craig Mac, GymLink Australia - 1300 GYMLINK |
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Star Trac Introducing Star Trac Coach...
Star Trac, the fastest growing company in Commercial Fitness is proud to introduce the latest innovation in Cardio Fitness, the 'Star Trac coach'.
Revolutionising the way treadmills are used, the Star Trac coach takes the ordinary treadmill experience to a new level. Its like having a personal trainer, a personal coach throughout your workout, thousands of segments have been randomised and personalised to the inputs you put in, then Kimberley who is a professional coach talks you through your workout.
Whether you are a daily walker or a runner, your experience will be different every time.
For more information call Blue Fitness today on 1800 507 477
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Boost Your Business Profits
Discover the quickest and easiest way to fitness business profits!
- Secrets to success that only the busiest clubs know
- Tried, tested and proven referral strategies
- Building successful profit centres
- Telephone techniques that increase the number of prospects you see and maximise ROI
- Powerful processes to increase members, clients and retention
- Low and no cost marketing strategies... and many more
Impact Express is a fun, fast-paced, series of interactive workshops for fitness professionals, delivering cutting edge skills you need to achieve real success in the fitness industry.
For more information call 02 9951 1500.
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Heartmoves To Expand Nationally Government grant provides opportunity for fitness professionals.
Exercise professionals across Australia now have an exciting opportunity to become part of the expanding Heart Foundation Heartmoves program.
Heartmoves is a gentle physical activity program specifically designed for people with lifestyle risk factors and those living with stable health conditions such as heart disease, diabetes and bone or joint problems.
Thanks to joint Federal and State Government funding as part of the Healthy Communities Initiative, the Heart Foundation will be able to offer Heartmoves Leader Training in more locations.
Our 3-day course will provide the skills, resources and accreditation you need to deliver a licensed Heartmoves branded exercise program in your area.
Click here for information on where our training courses are offered.
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Go 24/7! Do you want to increase your profit and competitive edge?
Consider automating your gym so that you can operate 24hrs with reduced staff!
AutoGym.247 can help with:
- Gym Automation
- 24hr Fingerprint Access Control
- Door Ajar Alerting
- 24hr Video Surveillance
- Panic Buttons
- Lighting and Music Automation
- Remote Access / Viewing
For more information, email autogym247@gmail.com or call 0403 913 885
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New! Member Referral Rewards Pack (Patent No 2009101331) Is Here!
Boutique Marketing is the industry leader in providing the cutting edge Member Referral Rewards Pack to Fitness Centres across Australia and in the USA. This is a simple and easy to implement marketing system that uses a plastic Gift Card, branded to your centre, to cross-sell members to specialised classes, increase bookings of classes and increases retail sales. Also included is 3 unique Key Tags consisting of a Membership Key Tag and 2 x Refer-a-Friend Key Tags for a fast and simple way to get your existing members to refer more people to your centre!
Click here to download your must have information to get Member Referral Rewards in your centre today or go to the quick links below!
Postcode exclusivity available! Call now on 1300 887 404 before your competition does!
Or visit our website www.boutiquemarketing.com.au and enter the Fitness Industry icon for more information.
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e-Newsletter sponsor
Ezidebit Australia
 Australia's favourite direct debit solution.
www.ezidebit.com.au
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| 2010-2011
Fitness Suppliers Directory & Buyers Guide
Next week will see the much anticipated release of the 2010-2011 Fitness Suppliers Directory & Buyer's Guide.
Packed with new features for your convenience including :-
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Fold-out 'TAB' category pages for quick & easy reference
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Buyer's Guide Features for a more comprehensive product description
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Manufacturers product and service list prices
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International events calendar
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How to best "monetarise" digital and social media?
Supported by the online fitness suppliers directory (with over 1700 suppliers) PLUS the new digital version (due for release late July 2010) this years printed Fitness Supplier Directory is an invaluable resource you can use a reference time and time again when sourcing products and services for your fitness business. IF YOU DON'T THINK YOU ARE ON THE DISTRIBUTION LIST & WANT A FREE COPY?
click here |
CLUB
PROFILE
Snap 24 Hour Gym
Mount Gravatt East, QLD
Launched in 2003, Snap Fitness is a fast-growing franchisor of compact, state-of-the-art 24/7 fitness centres, currently over 1000 locations open and operating worldwide and has more than 2000 locations either open or under development, with clubs in the US, Canada, Mexico, India, and is now rapidly expanding into Australia and New Zealand.
We provide members a fast, convenient and affordable workout alternative to oversized, overpriced and overcrowded health clubs. Our facilities feature 24/7 access, cardio and strength-training equipment that set industry standards, value-add fitness services not available at comparable clubs and a safe, secure environment.
Our progressive, member-friendly policies include the elimination of contracts (members pay fortnightly), the ability to freeze memberships for up to three months annually and freedom to use any Snap Fitness club in the world. |
PT BUSINESS
PROFILE
Peak Fitness Challenge
Geelong West, VIC
Hi, my name is Dale Ringin and I'm the owner of Peak Fitness Challenge. I believe that fitness and activity should be a lifelong pursuit and the feel of my training community reflects that. I say community because I'm passionate about group fitness and bringing people together to not only exercise but socialise, support each other, challenge each other in fitness based events and have some fun.
To achieve this I run group fitness classes such as Boxing for Fitness (mixed and Women's only), circuit classes, a running group, boot camps and Geelong's only Gymstick Muscle class. I also operate small group fitness for teachers, corporate groups and friends along with 1 on 1 personal training.
Not only do I guarantee results, but I have a growing referral network of allied businesses and health professionals.
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FITNESS BUSINESS
FEATURE ARTICLE
Australian Team Leads Anytime Fitness Record Growth.
Over 100 Territories Sold in Less Than Two Years
SYDNEY, AUSTRALIA - With nearly 40 clubs now open and more than 100 franchise territories sold, Anytime Fitness Australia/New Zealand has quickly become the fastest-growing segment of the world's fastest-growing fitness club chain.
In just the past two weeks, Anytime Fitness announced plans to open clubs in the United Kingdom, Northern Ireland, Japan, Belgium and the Netherlands. Nowhere on Earth, however, is the world's number 1 co-ed fitness club franchise expanding more rapidly than in Australia and New Zealand, says Anytime Fitness spokesman Mark Daly.
Most of the credit, according to Daly, belongs to Justin McDonell and Jacinta McDonell Jimenez, the brother and sister team who signed a deal to become "master franchisees" for Anytime Fitness in Australia and New Zealand in 2008.
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