| The Fitness Business e-Newsletter |
Greetings!
Q: Are you finding it more difficult to source leads for your business?
A: Your best salespeople are your current members or clients. It can cost up to 7 times more to replace your current base, so do the right thing by you and your business and keep them coming back.
Q: How many lead generation streams does your business currently employ?
A: Amongst the options, look at your own web site and ensure it is optimised to 'be found' in the search engines under search terms relevant to your core business function and areas you service eg personal trainer Millpark or gym Richmond.
Q: Do you have reporting systems for measuring the success of your marketing campaigns? A: It's as important to measure the success of a campaign as it is to uncover the not so successful and then act accordingly. Manage your expectations - a $500 dollar investment is unlikely to return $10,000. Test and then measure - different demographics respond to different offers, so its worth the research time such as a small survey in your local community.
OUT NEXT MONTH...
2010-2011 FITNESS SUPPLIERS DIRECTORY & BUYERS GUIDE
Make sure you get your FREE copy - email michelle@gymlink.com.au
Always, your continued feedback is appreciated. Craig Mac, GymLink Australia - 1300 GYMLINK |
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RMR Fitness Commercial quality fitness equipment.
We here at RMR service the Australian market with reasonably price yet high quality fitness products.
Our products are all designed by our own in-house design department to ensure that we keep up-to-date with market trends and also remain on the forefront of new and improved products, so that the products you purchase are the best they can be.
Our aim is to build our brand RMR in the market place so that it stands for excellence in innovation and high quality standards.
For further information regarding our products please call 1300 007 RMR (767) or email us on sales@rmr.com.au
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Improve Cashflow & Save Time!
EziDebit significantly improves cashflow to your business.
Ezidebit offers the health and fitness industry an affordable means of collecting payments. From individual personal trainers to gymnasiums, swim schools to sporting clubs, Ezidebit provides a cost effective solution for managing membership payments. By offering an Ezidebit regular payment option, businesses can increase their customer base, have a better chance of securing memberships on the spot, and have longer membership retention. Ezidebit even integrates with popular fitness management software, including EzeMember, EZFacility, IntelliFITNESS, iGo Figure, and Mindbody. Call 1300 763 256, or email info@ezidebit.com.au today to find out how to simplify membership fee collection and improve cashflow to your business.
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ArmaSport
Mats. The foundation for fitness.
ArmaSport creates innovative solutions for sports, fitness, gymnastics and physiotherapy. 50 years of Armacell experience has gone into the ArmaSport product range. This means that all the products are developed and manufactured using advanced foam technology.
ArmaSport Mats have a ribbed surface and elegant designer look. Not just beautiful to look at, but also extremely practical and hygienic.
ArmaSport Mats are sanitized, tear proof, easy to clean, slip-resistant, and are free of phthalates, latex and triclosan.
ArmaSport Mats are available in various lengths, widths and thicknesses. So there is a solution to meet every need
For more information, visit www.armasport.com.au
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Blue Fitness The very best in commercial fitness equipment.
Blue Fitness is a team of passionate and committed fitness industry professionals, whose goal is to play an integral role in the positive development of the Australian and New Zealand fitness industry
Blue Fitness is the exclusive Australasia supplier of products from Star Tracand Hoist. We don't just supply any brands; we are firmly committed to supplying nothing but the very best commercial fitness equipment. Before we make the commitment to supplying a product it must meet our own rigorous testing standards, so that we know when we put it into a facility it will be the very best product for that environment.
For more information on our range of productvisit www.bluefitness.com.au
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ACCM
Create a future with sports kinesiology.
The Australian College of Complementary Medicine (ACCM) is one of Australia's best colleges in Complementary Health, presenting world-class training and development of Kinesiology practitioners.
Sports Kinesiology is at the leading edge of sports medicine; combining techniques from Kinesiology with Sports Science and Orthopaedic assessments. Using manual muscle monitoring feedback, stress patterns are located in the structural, emotional and electromagnetic systems of the physical and metaphysical body. Muscle monitoring feedback also indicates how to release these energy blockages / stresses to restore balance or homeostasis for health and wellbeing.
Whether you are a beginner looking to see what Sports Kinesiology is about, or a practicing Health Professional wishing to add some extra skills and experience to your existing practise; ACCM has a course to suit your needs.
To find out more regarding our Free Training Days, Short Courses, and Qualification level options, us on 03) 9349 5488 or visit www.accm.edu.au
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Our Most Popular Just Got Better!
FREE locks on acrylic lead boxes at no extra cost. We're keeping our costs down for you because we value your business! Clear acrylic box with glossy black top and bottom for a more striking presence and NOW WITH FREE LOCK & 2 keys. Graphics can be easily interchanged. Why acrylic boxes?Acrylic boxes add a touch of elegance and class to your lead box marketing and businesses are more accepting of acrylic boxes because of their counter friendly size and high quality look. Potential clients tend to judge your business on a higher scale. Acrylic boxes also last longer than cardboard boxes.
Tap into your No.1 prospecting area - your local community!
Boxes come in packs of 6. Artwork, entry/registration pads and pens are all sold separately. CALL 1300 GYMLINK
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e-Newsletter sponsor
Australian Fitness Network
 Online Fitness CECS avaiable now!
www.fitnessnetwork.com.au/cecs
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| 2010-2011
Fitness Suppliers Directory
& Buyers Guide
Click on the image above to view the current digital version of the 2009-2010 Fitness Suppliers Directory.
Click here to view the PDF version.
Digital media version with interactive pages, a table of contents allow you to scroll through the directory, jump ahead, link to websites, send a direct enquiry, bookmark pages of interest, take page notes, word search by business name or product, send to a friend and more...
WANT A FREE COPY?click here |
CLUB
PROFILE
South Morang, VIC
Our Everliv studio features state-of-the-art hydraulic resistance equipment that provide a full strength training program coupled with cardio elements to take your breath away.
Everliv's specifically designed training program is suitable for everyone, from the young to the young at heart.
Our experienced and friendly fitness trainers take members through the journey and are with them every step of the way.
The Everliv program helps lose weight, develop muscle tone and increase energy levels, in just 30 minutes three times a week.
Everliv makes it easy to make a change and turn back the clock.
Everliv - see what a difference 30 minutes can make
more on our business
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PT BUSINESS
PROFILE
Fitzroy, VIC
Michael Langanke is a qualified Personal Trainer (Cert III & IV in Fitness), has his Senior First Aid Certificate and is registered with Fitness Australia. Michael is
passionate about fitness, wellbeing and helping others reach their individual goals. He has a wealth of experience and has been involved in sport for many years including golf, squash, soccer, weight training and running. Michael also has experience in teaching Japanese Karate.
In order to provide you with the best service possible, Michael is constantly updating his skills and knowledge including reading extensively and
implementing the latest research findings.
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FITNESS BUSINESS
FEATURE EVENT
Engaging Fans & Participants in the Digital Age conference.
As a direct result of demand from Australian sport marketers, Sport Research Group have developed the Engaging Fans & Participants in the Digital Age conference. The conference will be held at the Star City Hotel Casino on Tuesday 13 July and Wednesday 14 July 2010.
The recent explosion of social media coupled with significant advancements in the provision of digital content has introduced a whole new element into sport marketing. Sport teams and governing bodies the world over are simultaneously all wrestling with how to accommodate and incorporate this new phenomena. These organizations are debating issues such as:
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Has the explosion of social media redefined the way that individuals choose to choose to experience events?
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Has the advancements in the provision of digital content changed the way that way that sport fans prefer to "consume" sports?
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How can the "at event" experience best cater to these changing attitudes and preferences?
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How can digital and social media be best utilised to engage sport fans
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How to best "monetarise" digital and social media?
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The June 2010 Fitness Business e-Newsletter was edited by Craig Mac and designed by Kevin Randau. If you would like to feature your supplier product or service to Australian fitness business owners, managers, and key industry decision makers, call 1300 GYMLINK or email enquiries@gymlink.com.au. |
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