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The Fitness Business e-Newsletter
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Greetings!
Welcome to the October 2009 Fitness Business e-Newsletter. Introducing new services or products to your fitness business operation is a decision not to be taken lightly. Nothing new there, but have you really done your research on how to get the best out of your new spend? Think about this... competition for 'your' business has never been more intense than right now. Take this opportunity to shop around and ensure you get exactly what you need, and a little more, for the budget you set yourself. There are 1700+ suppliers listed on the GymLink Suppliers Directory - go see!
News in brief...- Virgin Active opens second club in Bourke Street, Melbourne with plans for third opening in Queensland
- Les Mills International reaches 13,000 clubs running their group exercise program
- Anytime Fitness opens New Zealand's first ever 24 Hour Gym in Christchurch
- ALFA (Australian Leisure Facilities Association) adopts Australasian Leisure Management as its official publication
- Macquarie Leisure Trust who owns Goodlife Health Clubs looks to enter the weight loss market
- Fitness First buck the economic downturn with 25% increase in profits for 2009
- LeisureCo collapses and closes In Shape Health Club in Eastgardens
The new digital interactive Fitness Suppliers Directory is now live. You can now enquire in an instant to Australia's leading suppliers - click here to view.
If you want to feature your business in the new Club Profile or PT Business Profile slots, please email craig@gymlink.com.au.
As always, your continued feedback is appreciated.
Craig Mac
GymLink Australia
1300 GYMLINK
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Bolster Revenue! Bolster Client Care! Bolster Exercise Programs.
Creating a revenue centre through selling merchandise is often a great way to earn a passive revenue- and add value to customers.
The BodyBolster™ is a stretching and conditioning tool as well as a postural support. Now that's value! A tool your customers can use for many practices in the gym and between home and work. (Perfect for supporting in bed, at the office, on a lounge chair and on the floor).
The BodyBolster™ gives a unique combination of firmness and flexibility. The firmness supports while the springyness encourages mobility. Its texture is designed to give gentle feedback to the nervous system to invite a sense of letting go- allowing movement rather than forcing movement.
To find out about how you can earn passive revenue and add value to your customers contact us at info@bodybolster.com or call Bolster Trading on 02 9299 6088.
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brasilfit
An active wear label inspired by the energy and essence of Brazil.
Brasilfit
is becoming synonymous with eye-catching designs, bold colours and exotic
prints, and is a buzz word amongst fitness industry professionals.
Brasilfit
aims to cater for all your active wear needs by using its knowledge of fabric,
fit and design to tailor garments perfect for every sporting occasion including
gym, yoga and tennis as well as leisure wear.
Check
out our newly arrived Summer Collection (and our bikinis!) in stores and online
at www.brasilfit.com
Special
offer: 15% off at www.brasilfit.com
with code GYMLINKPROMO1 until October 15th 2009!
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Get The Unfair Advantage!
'Stand out from the crowd' in 2010, by giving
your club the tools to differentiate itself from the competition.
Using
our 'Trainers Toolbox', Online membership and Member interaction banner, Circuits4Life
will help you to attract new clientele and retain your existing members.
Run your boot camps, small group sessions,
in-house circuit challenges, outdoor sessions and boxing circuits from the
Circuits4Life product range.
No
ongoing license fees!
Give your members more choice, more often!
A happy member is a loyal member!
Purchase
before 31 Oct 2009 and receive MASSIVE DISCOUNTS!
For
an information pack contact
the team at info@circuits4life.com.au
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Positive Action - Global Training Systems
Pilates Certification Designed Specifically For The Fitness Industry By Fitness Industry Leaders
Both
Gym owners and Fitness instructors know the value of training that has been
specifically designed for their industry. Positive Action has been involved in both the Pilates and
Fitness industries for over 20 years and offer Pilates training designed SPECIFICALLY FOR THE FITNESS INDUSTRY in
conjunction with leading Osteopaths and Physiotherapists.
Courses: Pilates Principles for
Fitness Professionals, Fitness Pilates - Mat 2, Fitness Pilates - Reformer, Pilates
& Core Connection, Pilates & Props, Ongoing education.
Accreditation: Courses have CEC's and full
Accreditation from Fitness Australia, Kinect and REP's.
Registration: To enquire or
register, email positiveactionpilates@hotmail.com
or call 03 9569 0025
If
you have any questions call Chris Digby on 0412 646 773.
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Improve Cashflow & Save Time
Ezidebit significantly improves cashflow to businesses. Ezidebit offers the health and fitness industry an affordable means of collecting payments. From individual personal trainers to gymnasiums, swim schools to sporting clubs, Ezidebit provides a cost effective solution for managing membership payments. By offering an Ezidebit regular payment option, businesses can increase their customer base, have a better chance of securing memberships on the spot, and have longer membership retention. Ezidebit even integrates with popular fitness management software, including EzeMember, EZFacility, IntelliFITNESS, iGo Figure, and Mindbody. Call 1300 763 256, or email info@ezidebit.com.au today to find out how to simplify membership fee collection and improve cashflow to your business.
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Fitness Suppliers Directory
2009-2010
Click on the image above to view the digital version of the 2009-2010 Fitness Suppliers Directory.
Click here to view the PDF version. Digital
media version with interactive pages, a table of contents allow you to
scroll through the directory, jump ahead, link to websites, send a
direct enquiry, bookmark pages of interest, take page notes, word
search by business name or product, send to a friend and more... WANT A FREE COPY?
click here
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CLUB
PROFILE
Genesis Fitness Club Maidstone
Maidstone, VIC
Genesis Fitness Clubs Maidstone strive to maintain their community based culture, supporting schools, kindergartens and businesses. We believe so much in our product, we offer a genuine '7 day money back guarantee' for everyone
Facilities include indoor running track, luxury day spa, private ladies gym, boot camp room, full boxing ring, day care centre, internet cafe and kids fitness classes and lots more.
Our Purpose: Affordable Family Fitness
visit website
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PT BUSINESS
PROFILE
Just Girls Fitness
North Sydney, NSW
Just Girls Fitness is all about women and their health and fitness. With a focus on helping women to become everything they want to be and more. Our business offers One on One Personal Training, Outdoor Group Boxing and Body Blitz classes for all ages and fitness levels.
Just Girls Fitness is 100% committed to helping its clients achieve their goals and empowering women to be STRONG, HEALTHY and HAPPY.
visit website
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FITNESS BUSINESS
FEATURE ARTICLE
How to use CRM to strengthen your
customer-service offerings.
(by selling power)
You've spent a lot of time and money
to win your customers, so you can't afford to lose them. Ideally, you want to
provide your customers with service that differentiates you from your
competition, helps you generate additional sales and, in the end, creates
deeper customer loyalty. The best way to achieve all three of these goals is to
use your CRM system wisely. Here's how:
STEP 1 - Turn customer service into a sales function.
A recent survey by AMR Research noted that aftermarket services
represent approximately 24 percent of a businesses revenue and often contribute 40
to 80 percent of its profit. Because your customer service representatives
(CSRs) are in constant contact with your customers, they're the perfect
candidates to up-sell and cross sell your offerings.
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The October 2009 Fitness Business e-Newsletter was edited by Craig Mac and designed by Kevin Randau - we hope you found its contents useful for your business. If you would like to feature your supplier product or service to Australian fitness business owners, managers, and key industry decision makers, call us now on 1300 GYMLINK or email enquiries@gymlink.com.au. If you would like to submit an article, poll or survey through this e-Newsletter, contact craig@gymlink.com.au.
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