WE>AIDS greaterthan.org An Update from the Greater Than AIDS Movement
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DECIDING MOMENT: TO BE HERE FOR MY BABY. greathan.org/lolisa WE>AIDS
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Greater Than AIDS launches the Deciding Moments campaign, everyday opportunities to take a stand against HIV/AIDS, drawn from real-life experiences. Learn more.
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Among those profiled in the campaign are a young HIV-positive mother who speaks of her decision to seek treatment after learning she was pregnant so that her baby would be born negative; a man living with HIV who shares how his life and well-being have been strengthened by his mother’s support; and an HIV-negative woman who discusses her experience living with her husband’s HIV diagnosis for more than 20 years.
These and other stories are shared on www.greaterthan.org/decidingmoments
  • CHECK OUT Yvonne’s Deciding Moment in the September issue of ESSENCE Magazine, and look out for more Deciding Moments on outdoor ads coming soon to cities across the nation.
  • WATCH video profiles to hear in their own words the people featured in the campaign.
  • HEAR original radio ads written and performed by up-and-coming rap, hip-hop and R&B artists especially for Deciding Moments.
  • SHARE your own Deciding Moment!
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# Grambling State University Tigers and the Prairie View A&M University Panthers #
IN THE SPOTLIGHT
We Can All Agree that WE>AIDS!
On September 25, Greater Than AIDS and Dallas County Health & Human Services teamed up with Radio One’s Rickey Smiley to get out the word about HIV/AIDS at the annual State Fair Classic football game between the Grambling State University Tigers and the Prairie View A&M University Panthers. If you were there let us know at facebook.com/greaterthanAIDS.
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ACTION > APATHY
ACTION > APATHY
Greater Than AIDS was again in full force at the Congressional Black Caucus Foundation Inc.’s 40th Annual Legislative Conference in DC (September 15–18). Campaign representatives served as speakers on a CBC HIV/AIDS Braintrust panel, while four individuals featured in Deciding Moments appeared on a panel about HIV and relationships.
ESSENCE > AIDS
ESSENCE > AIDS
For a second year, Greater Than AIDS founding partner the Black AIDS Institute teamed up with the Louisiana Office of Public Health to distribute information and provide free HIV testing at the ESSENCE Music Festival in New Orleans. This year, the campaign included a special celebrity testing tour that traveled across the state in the lead up to the Festival! Check out the photo album.
KNOWING > DOUBT
KNOWING > DOUBT
The first Be Greater Than AIDS: Get Yourself Tested Week (June 19-27) was a huge success, with more than 350 HIV testing sites and special events in 10 cities across the country. Ciara and MTV’s Sway Calloway were on-hand at the HOT 107.9 Birthday Bash in Atlanta to kick off the week-long promotion which united Greater Than AIDS with the GYT: Get Yourself Tested campaign. MTV joined with CBS Radio, Clear Channel Radio and Radio One stations to distribute PSAs featuring artists like Kelly Rowland and others to promote testing for HIV and other STDs.
WE>AIDS & THE NATIONAL HIV/AIDS STRATEGY
WE > AIDS & THE NATIONAL HIV/AIDS STRATEGY
Did you know that Greater Than AIDS closely aligns with the priorities outlined in the new National HIV/AIDS Strategy? Released by the White House in July, the strategy emphasizes reducing HIV-related health disparities and promoting AIDS awareness, specifically among Black Americans and MSM. As President Obama noted, “It requires us to use every source of information from TV to film to the Internet to promote AIDS awareness. It requires community leaders to embrace all — and not just some — who are affected by the disease.” Read More.
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CHICAGO>AIDS
CHICAGO > AIDS
Kudos to the AIDS Foundation of Chicago and its Faith Responds to AIDS coalition. The Faith United Methodist Church distributed Greater Than AIDS materials at a two-day event that included forums on stigma, youth outreach, and political leadership, as well as free HIV testing.
FLORIDA>AIDS
FLORIDA > AIDS
Florida’s Department of Health HIV/AIDS Media Team recently received a Davis Productivity Award for leveraging state funds in collaboration with Greater Than AIDS. The HIV/AIDS Media Team worked with Greater Than AIDS to promote local hotlines on campaign billboards and other ads. In tight financial times, everyone benefits from partnering to conserve resources and increase impact. Congrats!
WE>AIDS
WE > AIDS
  • Donna E. Shalala, president of the University of Miami, and former U.S. Secretary of Health and Human Services
  • Atlanta’s SisterLove, Inc. Testing Volunteers
  • Ainka Gonzalez and Lamont Scales of AID Atlanta with Leisha McKinley-Beach of the Georgia Department of Community Health
  • Author and speaker Marvelyn Brown and actor Rockmond Dunbar
“My morning co-host went to get tested and discussed it on the air The testing facility told her people were coming in all week, saying they heard about it on [our station]. I’m glad the heightened awareness made a difference.” -Thea Mitchem, HOT 99.5,Washington, DC. Hot 99.5 was one of 30 stations that helped  promote Be Greater Than AIDS: Get Yourself Tested Week.
“My morning co-host went to get tested and discussed it on the air The testing facility told her people were coming in all week, saying they heard about it on [our station]. I’m glad the heightened awareness made a difference.” -Thea Mitchem, HOT 99.5,Washington, DC. Hot 99.5 was one of 30 stations that helped  promote Be Greater Than AIDS: Get Yourself Tested Week.
Coming Soon To A City Near You!
October 9
October 9–10
October 10
November 8–9
Greater Than AIDS Testing Tour (Dallas, TX)
December 1
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USCA 2010
USCA 2010
Nearly 400 attendees at the U.S. Conference on AIDS in Orlando, Florida (September 12-15) captured their own Deciding Moments at a special digital photo booth sponsored by Walgreens, a Greater Than AIDS corporate partner. Click here for more photos from USCA.
Free Campaign Materials!
FREE CAMPAIGN MATERIALS
Bring Greater Than AIDS to your community! Get started here.
Behind the Scenes
Meet Marteniz Brown and his mom, Teresa. Marteniz learned he was infected with HIV at age 19 when he was applying to the Air Force. Thanks to the support of his mother and great care from his doctor, Marteniz is today a strong, healthy young man with a bright future ahead. Click here to learn how they became “Greater Than AIDS.”
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Real Talk
Black AIDS Institute CEO Phill Wilson talks about the power of Deciding Moments in the response to AIDS. Read his opinion editorial here.
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ON THE ROAD
The Black AIDS Institute took Greater Than AIDS on the road to the National Association of Black Journalists (NABJ) convention in San Diego and the 101st NAACP Convention in Kansas City. Check out the pictures!
FLASHMOB!
Flashmob
Check out this video of a Greater Than AIDS flash mob in Oakland, CA, organized by REP Magazine. More than 60 kids turned out to show off their moves and spread the Greater Than message.
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A Decade of Heroes in the Struggle
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NEW GREATER THAN AIDS PARTNERS!
New Greater Than Aids Partners!
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Greater Than AIDS is an unprecedented collaboration among a broad coalition of public and private sector partners united in response to the AIDS crisis in the United States, in particular the severe and disproportionate epidemic among Black Americans and other heavily affected groups. Through a national media campaign and targeted community outreach, Greater Than AIDS aims to increase knowledge and understanding about HIV/AIDS and confront the stigma surrounding the disease. For more information, visit: www.greaterthan.org/about
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