February Membership Promotion: 

 

Join PRSA National in February and  Score a Free Local Chapter Membership     

 

Now and through the end of this month, new PRSA national members can qualify to receive a waiver of local chapter dues.

Here in Los Angeles, that amounts to a $95 savings. Forward this offer to a colleague and help them accelerate their professional development in 2012.


New-for-2012 benefits of PRSA National membership:

• Webinars are now free with PRSA membership. PRSA now offers members access to its entire catalogue of professional development webinars for free. The value of this training tops $2,000 for members who participate in one webinar per month.

• New member loyalty programs are in the works. This year, PRSA will introduce new loyalty programs to reward the Society's most-involved members. These cross-channel programs will improve the value of your PRSA membership even further.

Benefits of PRSA-LA Chapter membership:

• Access to regional job bank 

• APR accreditation preparation 

• Monthly At Breakfast With... series featuring local, trade and national journalists 

• Monthly programs, mixers and professional development workshops 

• Annual PRism Awards

• Annual community service scholarship & grant 

Interested?  Tell a colleague to visit the PRSA website for more details or to sign up.  Tell them to reference promotion code FEB12 to lock in their promotional rate.   

 

The State of the State of PR

 

 Wednesday, February 29, 2012

Hotel Palomar, Westwood    

5:45 p.m. - 8:30 p.m.    

 

   

Join PRSA-LA as it opens its 2012 programming year with the chapter's most popular annual program, The State of the State of PR.

Don't miss this chance to learn what's really on the minds of top public relations executives when it comes to consumer attitudes, corporate reputation and brand management, social media, marketing and advertising, and more. This year's panel discussion will be moderated by Los Angeles Times Business Editor John Corrigan.

The list of panelists includes:

• Gerry Corbett, APR, Fellow PRSA and National PRSA Chair 

• Hal Dash, APR, Chairman and CEO of Cerrell Associates

• Hilda Delgado, West Region Communications Director, Coca-Cola Refreshments

• Stefan Pollack, President & CFO, Pollack PR Marketing Group   

How to Register 

 

Space is limited, and this event is likely to sell out. The cost is either $40 (PRSA-LA & HPRA members), $60 (non-members and guests) or $35 (Young Professional and Associate members, and PRSSA students).  RSVPs received after Friday, February 24 add $10.  

 

For more details and to register, please visit the event page on the PRSA-LA website.  

 

 

The PRSA Western District Conference is coming to Denver in March. This year's conference theme is "Champion Creativity," with speakers and information-rich breakout sessions designed to boost your communication skills a mile high.

In addition to breakout sessions on crisis communications, branding, marketing, government and culture PR, all hosted at the stunning Denver Center for Performing Arts, attendees will have the opportunity to listen to these engaging keynote speakers:

• Carl Kasell, NPR
  Getting Creative with the News: Using Humor to Illuminate Truth

• Dan Schnur, Jesse M. Unruh School of Politics, USC
  The 2012 Campaign: An Overview for PR Professionals

• Rob Biesenbach, PR Pro, Actor and Author
  Act Like You Mean Business

Register soon to increase your chance of securing a conference rate room at Hotel Teatro.  Sign up at the conference website, and don't forget to follow the conference on Facebook and Twitter.

2012 Member Benefits Highlight      

 

Online Learning Opportunities Abound as PRSA Unlocks Webinar Archive  

 

 

In conjunction with this year's national dues increase, PRSA National has introduced one very special new member benefit: FREE access to its entire catalog of online learning opportunities (section-specific material excluded). 

Here is a rundown of some of the options still available to members this February. For more information or to register for these opportunities, visit the link associated with each: 

• Demonstrating the Value of the Work You Do, Part One
  
  Learn how to ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO. Instructor: David Rockland, Ph.D. Date: February 21, 2012. [REGISTER]

• Crystallizing Public Opinion
  
  Learn proven strategies for using community relations as an effective force in your organization's success. Target discrete sections of an increasingly diverse society. Instructor: John Deveney, ABC, APR, Fellow, PRSA.  Date: February 28, 2012.  [REGISTER]