PRSA-LA L.A. Connect


October 2011  

Table of Contents
Message from the President
Ticket Deadline: 2011 PRism Awards
New Member Promotion
Quality Time With PR Minds
Corporate Etiquette Master Certification
Job Listings
Member/Agency News
Mark Your Calendar
Online Resource Directory
Welcome New Members
PRSSA Speakers Needed

Join The Conversation






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Follow PRSA-LA on Twitter  Find PRSA-LA on Yahoo! Groups  Watch PRSA-LA Vids on YouTube


 
Recent Event Highlights


Check out each month's issue of L.A. Connect for the latest in PRSA-LA chapter events.

Use the grid below to browse some of the highlight videos and podcasts the Chapter has posted online.

 
Highlights, The Art of Protocol
The Art of Protocol
Highlights, State of the State of PR, 2011
State of PR 2011
Highlights, Presidential Perspectives Panel
Presidential Perspectives
Policing & PR w/ LAPD Police Chief Charlie Beck
Chief Beck: Policing & PR
State of the State of PR, 2010
State of PR 2010
Don't Get Kicked in Your Career
Career Do's and Don'ts
Global Recession: Public Relations Calamity or Opportunity
PR in Global Recession
Multicultural Marketing & Communications
Multicultural Marketing
Social Media & The Web 3.0 Frontier
Social Media and Web 3.0
Utilizing Entertainment Media to Promote Brand Awareness
Entertainment PR & Brands 
State of the State of PR, 2009
State of PR 2009
PRSA-LA New Media Seminar
New Media Seminar
How PR Has Changed
PR Industry Changes
Behind the News @ NBC4
Behind the News, NBC4



2011 PRSA-LA

Board of Directors

 

 

PRESIDENT

Brian O'Connor
Cunard Line


PRESIDENT-ELECT

Dennis Kaiser
ValleyCrest Companies


IMMEDIATE PAST PRESIDENT

Eric Moses
Occidental Petroleum


VP / TREASURER

Steve Locascio
The Michael Russell Group


VP  / SECRETARY

Kerry Sinclair
Chandler Chicco Companies



VICE PRESIDENTS


Erik Deutsch
ExcelPR Group

Alfredo Padilla
Laureate Education, Inc.

Negin Kamali
GolinHarris



DIRECTORS


Julie Benson
Princess Cruises

Stephen Chavez
Chavez Marketing & Communications

Holly Ferris
Ferris Communications

Kathleen Flood
MWW Group

Shari Mesulam
The Mesulam Group

Dawn Wilcox, APR
Allison & Partners

Phyllis Tucker
Hill & Knowlton

John Musella, APR
The Musella Group

Victoria Lelash, APR
PainePR

Stephan Roth
OutThink Partners

Denis Wolcott, APR
The Wolcott Company

Anna Parra
Time Warner Cable



ASSEMBLY DELEGATES


Greg Jenkins, APR
Bravo Productions

Sallie Olmsted, APR
Rogers & Cowan

Daryl R. McCullough, APR
PainePR

Stefan Pollack
The Pollack PR Marketing Group

Rita Tateel
The Celebrity Source

Michael Furtney, APR
Killeen Furtney Group



EXECUTIVE DIRECTOR

Mindy Gail



Resource Links





New PRSALA Logo Blue ver A 
The Los Angeles Chapter of the Public Relations Society of America is comprised of more than 575 public relations professionals representing many LA-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.

Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as  services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.

Chapter Milestones

2011
PRSA-LA welcomes Mindy Gail as its new Executive Director.

2010
PRSA-LA presents Barbara Shore with its first-ever Lifetime Achievement Award for her 40 years of service to the Chapter as Executive Director.

2008
PRSA-LA celebrates its 60th anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.

2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.

2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.

1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.

1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.

1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.

1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.

1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she held until December 2010.

1965
PRSA-LA elects its first woman president, Pat Penney.

1964
PRSA-LA holds the first annual PRism Awards competition and banquet.

1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.

1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.

 
L.A. Connect  
is published by

PRSA-LA
11271 Ventura Blvd. #376
Studio City, CA 91604
Phone: 818.582.3233
www.prsala.org


Philip Sokoloski
Editor
213.977.8630


Andrew Hindes
Associate Editor
323.256.4950 


(c) 2011 PRSA-LA
 


 
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L.A. Connect is a  submission-driven publication. 

Contact editor
Philip Sokoloski at  psokoloski@filmla.com for more information on how to get involved in newsletter production.
 
































































































































































































Greetings!    

Brian O'Connor, PRSA-LA President

Brian O'Connor

 

You've been hearing about the PRism Awards for the past few months, and I'm thrilled to share that we have quite a show in the works that should not be missed.

 

Our show producers and video editors are hard at work creating new multimedia elements to bring the accomplishments of our award-winning colleagues to life on November 9.

Send a PR Student to the Awards...

We also have many local PRSSA members who want to attend the PRism Awards and network with you -- the PR leaders here in LA.  To help them out, we are recruiting chapter members to sponsor discount student dinner tickets. 

So far, more than 25 students have expressed an interest in attending the show, 10 of whom have been selected to serve as on-site volunteers. 

Will you please join me in sponsoring a student ticket?
Please call Mindy Gail at (818) 582-3233 or email mindy@prsala.org to help a student out.  PRSSA is the future of PR in Los Angeles, so please place your call today.

Respectfully, 

Brian O'Connor, PRSA-LA President
brian@prsala.org
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Ticket Purchase Deadline: Oct. 28

        

47th Annual PRism Awards!   

 

Wednesday, November 9, 2011 

Renaissance Hollywood - Grand Ballroom  

Hollywood & Highland, 5th Floor   

6:00 p.m. - 10:00 p.m.  

 

2011 PRism Awards 

Don't miss your chance to attend the most prestigious PR industry event in Los Angeles.

The PRism Awards


Call today to secure your seat and support this year's finalists. You'll also earn a chance to participate in a cool new txt2 win promotion: for a chance to win an iPad2. 


To Purchase Tickets

 

Click to access the invitation and reply card in PDF format, or contact Mindy Gail, PRSA-LA Executive Director, at mindy@prsala.org or (818) 582-3233.

 

 

About the iPad2 Giveaway

Win an iPad2 at the PRisms!At the start of the show, a keyword will be revealed. Throughout the evening attendees will have the opportunity to text the keyword using a mobile device to enter for a chance to win. At the end of the show, one lucky winner will take home an iPad2. The following day, all entrants will receive a link to a streaming web video featuring highlights from the PRism Awards Show.  See the PRSA-LA Web site for full contest rules and eligibility.

 

About Knovolo 

 

This year, PRSA-LA has partnered with

Knovolo Mobile Marketing to bring high-technology, mobile marketing and event activation to the PRism Awards. Knovolo allows you to connect with your prospects, fans and customers with an array of mobile communication services. Knovolo offers text messaging, advanced mobile-optimized web experiences, QR codes, and Microsoft Tag, as well as voice delivery services.  They are also equipped to help you track various aspects of your campaign, to help you improve effectiveness and impact of your mobile efforts. 

 
Knovolo:  We deliver, connect and track.


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September New Member Promotion: 

 

Refer Your Colleagues to Join PRSA, and Help Them Save $95   

 

 

Free Chapter Dues PromotionPRSA is offering FREE chapter dues to new full members who join National during the month of October. This represents a savings of $95 for new members who also choose to join PRSA-LA.

Encourage a colleague to jump-start their career today with a membership in PRSA-LA. Remind them to enter the promo code "OCT11" to receive their FREE chapter dues, now through October 31.

Benefits of PRSA National membership:
  • Find answers to your most pressing PR questions
  • Meet colleagues, engage with experts and receive professional support
  • Stay on top of emerging public relations trends and industry news
  • Have opportunities to participate in leadership and awards programs
  • Benefit from members-only offers, including discounts on professional development seminars, conferences and events

With PRSA-LA Chapter membership you will:
  • Learn about business development and job opportunities in your local community
  • Earn recognition through industry awards
  • Become a visibly engaged member of your local PR community while expanding your circle of colleagues and contacts
  • Attend local seminars, meetings, luncheons, receptions and programs
  • Volunteer for committee and leadership roles and advocate for the PR profession

Direct questions about membership to Kathleen Flood at kathleen@prsala.org.
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Urgent Call for Volunteers!    

  

Quality Time With PR Minds Event 

 

 

Saturday, October 29, 2011 

RAND Corporation 

1776 Main Street, Santa Monica  

8:30 a.m. - 4:00 p.m.  

 

 

Quality Time with PR Minds Calling all PR professionals who want to give back!

We are still in need of a few more PR Pros for our most popular PRSA-LA Gives Back Program. We've had an outstanding response from local nonprofits who will join us for our one-day PR consulting, coaching and brainstorming sessions. These organizations need your expertise and guidance.

If you have at least two years of public relations experience and are interested in donating your time and creativity to some very worthy nonprofits, then sign up now to join PRSA-LA for "Quality Time with PR Minds" this Saturday.

  

Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire, encourage and empower local nonprofits to tackle their most challenging communications issues. Quality Time also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with one or two other PR professionals and nonprofits for stimulating brainstorming sessions.

Participants have the option of volunteering for the entire day or signing up for just the morning (8:30a - noon) or afternoon (1:30p - 4:00p) session. Complimentary breakfast and lunch will be provided. Parking is free.

Register as a Volunteer Today
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The Protocol School of Washington

 

5-Day Master Certification Course for Corporate Etiquette and International Protocol Consultants   

PRSA-LA Members Save $500 on Tuition  

Do you plan press events? Host dignitaries, including celebrities? Prepare your executives for social and business functions? Conduct business abroad?

The Protocol School of Washington is offering a five-day master trainer certification course at a special discount rate for PRSA-LA members. The course will empower you to provide advice and training on the necessary etiquette and protocol skills required to be successful in today's competitive business arenas.
  • As a consultant... you will become part of this fast-growing, profitable industry by learning to present up-to-date, dynamic seminars and briefings on business etiquette, international protocol and dining skills.
  • As a corporate trainer or protocol officer... you will raise the bar on business intelligence within your organization by integrating the school's curriculum with existing programs.
This course provides you with current marketing and public relations material, contemporary curriculum, corresponding scripts, PowerPointŪ slides, illustrated workbooks and training facilitation skills that will empower you to advance in the etiquette and protocol profession.

The training session is scheduled from November 11-15, 2001.  For complete details and how to register, visit the event page on the PRSA-LA Web site.

 

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Attention Employers!
  

PRSA-LA Job Listings
PRSA Job Listings Get Results
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.

Members, check out this month's new job opportunities at American Honda Motor Co., Inc., J Public Relations, Los Angeles County Metropolitan Transportation Authority, Roll Global, System One, The Pollack PR Marketing Group, among others!

If you need assistance accessing the site, contact info@prsala.org.   

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MEMBER/AGENCY NEWS   
Do you have professional news to share? Did you or a colleague get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Philip Sokoloski at psokoloski@filmla.com.  

  

InclusionINC Engages The Pollack PR Marketing Group as Agency of Record

Stefan Pollack
Stefan Pollack
InclusionINC
, a Minneapolis, MN-based workplace inclusion and diversity consultancy, has retained The Pollack PR Marketing Group (PPMG) to serve as its agency of record. InclusionINC markets a variety of assessment, strategic consulting and accelerated learned solutions to maximize team and employee performance. PPMG will work to broaden awareness of InclusionINC in traditional and social media.



Wonacott Communications Forms New Corporate and Convergence Practice


Jason Wonacott
Jason Wonacott
Wonacott Communications
is expanding its capabilities with the launch of a new practice dedicated to helping convergent technology companies reach and interact with key constituents, including corporate, consumer and funding audiences. Wonacott Vice President Sara Campbell will head the new practice. Campbell has more than 13 years of experience leading campaigns for top brands in digital media, technology, finance, payments, entertainment and consumer technology.  



Tellem Worldwide Relaunches as Tellem Grody Public Relations; New Name Recalls Firm's Leadership History

Tellem Worldwide, a PR social media and marketing agency, has changed its name to Tellem Grody Public Relations (TGPR). The new name reflects partner Dan Grody's nine-year contribution to the firm's continuing business growth. In an interesting twist, the new name also nearly mirrors the name of a related firm founded 31 years ago.  Grody Tellem Communications (GTC) was founded in 1980 by Susan Tellem and the late Mark Grody, father of TGPR partners Dan Grody and John Tellem. The family photo below shows a young Dan Grody learning the ropes with Susan Tellem during GTC's early years.    

Susan Tellem with Dan Grody at Typewriter
Susan Tellem with Dan Grody at Typewriter
 
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Mark Your Calendar
  
Thursday, October 27
Independent Practitioners Alliance 

Hard Rock Cafe, Universal City Walk

(Event Details)

Saturday, October 29
Quality Time with PR Minds 
RAND Corporation, Santa Monica

(Event Details)


Wednesday, November 9
47th Annual PRism Awards  

Renaissance Hollywood, Hollywood

(Event Details)

Friday, November 11
Corporate Etiquette and International Protocol Consultant Training 

The Ritz-Carlton, Marina Del Rey

(Event Details)

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Looking for Project Suppliers?


Find Them with PRSA-LA's Online Resource Directory
Visit PRSA-LA's Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
 
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter's Web site.
 
If you're a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
 
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Welcome New Members
 
 
Jessica Azerrad
IKEA 

Victoria Fuentes


Adolfo Lagomasino

Northeast Valley Health Corporation

James Williams

Edelman

 


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Volunteers Needed: Share Your Wisdom with PRSSA Students


Get InvolvedDo you have wisdom that would benefit future public relations professionals? Do you enjoy teaching PR-related topics to college students?

PRSA-LA sponsors six Public Relations Student Society of America (PRSSA) chapters -- Biola University, CSU Dominguez Hill, CSU Long Beach, CSU Northridge, Pepperdine University and the University of Southern California. All chapters host meetings that feature guest speakers, and they're always looking for professionals willing to visit their campuses.

If you're interested in serving as a guest speaker, please email your name, title, company and topic, and we'll share your interest with the LA-area PRSSA chapters.

For more information on how to support PRSA-LA's student chapters, please contact Holly Ferris at holly@prsala.org or 562.429.6456.