PRSA-LA Presents: 

 

2011 PRism Awards Special Honorees   

 

This November, PRSA-LA will recognize the following individuals for advancing the profession and the careers of their fellow professionals: 

 

 

PRism for Outstanding Achievement in Public Affairs
Mr. Hal Dash APR
CEO, Cerrell Associates, Inc.

PRism for Outstanding Achievement in Publicity
Ms. Leslie Unger, Director of Communications
Academy of Motion Picture Arts & Sciences

Joseph Roos Community Service Award
Mr. Kim Hunter, Founder/President/CEO
Lagrant Communications and the Lagrant Foundation

PR Professional of the Year
Mr. Michael Roth, Vice President Communications
AEG, Staples Center, LA Live, Nokia Theatre, 02 Arena

PR Team of the Year
NBC Entertainment - Publicity Division

PRism for Outstanding News Professional
Ms. Sharon Waxman, Founder, CEO and Editor-in-Chief TheWrap.com

Corporate Citizen of the Year
Panda Restaurant Group - Panda Cares Program

BusinessWire (PRSA-LA Silver Chapter Sponsor) Presents: 

 

L.A. - What is the Future of PR?     

 

 

Thursday, October 6, 2011 

The Mark  

9320 W. Pico Blvd., Los Angeles   

3:00 - 6:00 p.m.  

 

 

Next month, PRSA-LA Gold Chapter Sponsor BusinessWire will celebrate its 50th Anniversary with an informational panel and networking reception.

 

The interactive panel discussion will focus on how communications has changed during the last 50 years and what the future holds for the public relations industry.

   

 

The evening's panelists include:

 

• Martin Beck , Social Media and Reader Engagement Editor, Los Angeles Times

• Sonya Quick , Social and Mobile Leader, Orange County Register

• Robert Hernandez , Assistant Professor of Professional Practice, USC Annenberg School of Communication & Journalism

• Roger Pondel (moderator) , PondelWilkinson

The evening will end with a champagne toast to thank L.A.'s PR community for making the last 50 years special. Beer, wine and hors d'oeuvres will also be served.

Advance registration is required. RSVP to Garrett Henricksen at LARSVP@businesswire.com or call 310.820.9473 with questions.

 

September New Member Promotion: 

 

Refer Your Colleagues to Join PRSA, and Help Them Save $95   

PRSA is offering FREE Chapter Dues to new full members who join National during the month of October. This represents a savings of $95 for new members who choose to join PRSA-LA.

Encourage a colleague to jump-start their career today with a membership in PRSA-LA. Remind them to enter the promo code (OCT11) to receive their FREE Chapter Dues, now through October 31.

Benefits of PRSA National membership:

• Find answers to your most pressing PR questions

• Meet colleagues, engage with experts and receive professional support

• Stay on top of emerging public relations trends and industry news

• Have opportunities to participate in leadership and awards programs

• Benefit from members-only offers, including discounts on professional development seminars, conferences and events

With PRSA-LA Chapter membership you will:

• Learn about business development and job opportunities in your local community

• Earn recognition through industry awards

• Become a visibly engaged member of your local PR community while expanding your circle of colleagues and contacts

• Attend local seminars, meetings, luncheons, receptions and programs

• Volunteer for committee and leadership roles and advocate for the PR profession

Direct questions about membership to Kathleen Flood at kathleen@prsala.org.

Attention Enterprising PRSA Young Professionals: Apply for the Trevett Award!     

 

Tom Trevett, APR

Each year, the Young Professionals section of PRSA-LA honors two outstanding Young Professionals from the greater Los Angeles area with the Trevett Award. The organization awards a first-place prize of $1,000 and a second-place prize of $500, each to be used for professional development.

The award was established to honor the memory of Tom Trevett, APR, a tireless worker for the advancement of the profession. Tom is fondly remembered by members of the public relations community.

All young professionals in the greater Los Angeles area who are employed full-time in public relations, have no more than five years of full-time experience and are in good standing with PRSA-LA are eligible to apply for the award.

Applications for this award are due October 15, 2011.  Contact Robert Tate at robert.tate@painepr.com to request an application.

 

Volunteers Needed!    

  

Quality Time With PR Minds Event 

Calling all PR professionals who want to give back! If you have at least two years of public relations experience and are interested in donating your time and creativity to some very worthy nonprofits, then make plans to join PRSA-LA for "Quality Time with PR Minds" this October.

Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire, encourage and empower local nonprofits to tackle their most challenging communications issues. Quality Time also offers a unique venue to network and collaborate. Share your expertise and gain knowledge as you team up with one or two other PR professionals and nonprofits for stimulating brainstorming sessions.

Participants have the option of volunteering for the entire day or signing up for just the morning (8:30a - noon) or afternoon (1:30p - 4:00p) session. Complimentary breakfast and lunch will be provided. Parking is free.

Register as a Volunteer Today

PRSA-LA Board Members to Present at PRSA International Conference in October

 

 

If you're planning to attend the PRSA 2011 International Conference Oct 15-18 in Orlando, Fla., you might see more than a few familiar faces during the development workshops. 

 

PRSA-LA Board Members Daryl McCullough and Stephan Roth will each lead professional development workshops at the conference.  While looking over the 3-day event schedule, be sure you don't miss:     

 

• Understanding the LGBT Consumer: An $800 Billion Dream Market, by Stephan Roth, OutThink Partners. Dubbed an $800 billion "dream market" two decades ago by The Wall Street Journal, the gay and lesbian market is brand loyal, influential and economically resilient. Find out which characteristics make this segment so appealing to companies and organizations across a variety of industries, and uncover ways to effectively gain a share of this market. (learn more)


• Buzz-Building Programs that Drive Business, by Daryl McCullough, PainePR.  In today's marketplace, brand-building public relations faces daunting challenges.  To break through and stand out, programs must be buzz-worthy.  In this session you'll learn to assess your organization's readiness for a buzz-building program, develop buzz-building strategies that drive business results and grow brands, and walk away armed with the intelligence, insight and inspiration needed to bring buzz-building programs to your organization. (learn more) 

 

PRSA's hotel room block discount expires October 5, so don't delay!  To register or obtain more information about the PRSA 2011 International Conference, other professional development workshops, be sure to visit the conference web site.

PRSA-LA in the Classroom

Erik Deutsch

Many PRSA-LA members spend much of their "free" time teaching the next generation of PR practitioners.

In this recurring section, we feature a chapter member who's making a difference in the classroom. This month, we focus on Erik Deutsch, who teaches the "Best Practices in Social Media for the Communications Professional" course at UCLA Extension.

Erik is a PRSA-LA Board member with more than 15 years of experience in PR, media strategy and word-of-mouth marketing. His fascination with online media began in 1995, when he helped launch Interactive PR News as the first national newsletter on new media for PR professionals.

Erik's next "Best Practices" course begins on October 11th, and runs for six consecutive Tuesdays.

Visit the UCLA Extension website for more info.