2011 PRSA-LA
Board of Directors
PRESIDENT
Brian O'Connor
Cunard Line
PRESIDENT-ELECT Dennis Kaiser
ValleyCrest Companies
IMMEDIATE PAST PRESIDENT Eric Moses
Occidental Petroleum
VP / TREASURER Steve Locascio
The Michael Russell Group
VP / SECRETARY Kerry Sinclair
Chandler Chicco Companies
VICE PRESIDENTS
Erik Deutsch
ExcelPR Group
Alfredo Padilla
Laureate Education, Inc.
Negin Kamali
GolinHarris
DIRECTORS
Julie Benson
Princess Cruises
Stephen Chavez
Chavez Marketing & Communications
Holly Ferris
Ferris Communications
Kathleen Flood
MWW Group
Shari Mesulam
The Mesulam Group
Dawn Wilcox, APR
Allison & Partners
Phyllis Tucker
Hill & Knowlton
John Musella, APR
The Musella Group
Victoria Lelash, APR
PainePR
Stephan Roth
OutThink Partners
Denis Wolcott, APR
The Wolcott Company
Anna Parra
Time Warner Cable
ASSEMBLY DELEGATES
Greg Jenkins, APR
Bravo Productions
Sallie Olmsted, APR
Rogers & Cowan
Daryl R. McCullough, APR
PainePR
Stefan Pollack
The Pollack PR Marketing Group
Rita Tateel
The Celebrity Source
Michael Furtney, APR
Killeen Furtney Group
EXECUTIVE DIRECTOR Mindy Gail
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The Los Angeles Chapter of the Public Relations Society of America is comprised of more than 575 public relations professionals representing many LA-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Chapter Milestones
2011
PRSA-LA welcomes Mindy Gail as its new Executive Director.
2010
PRSA-LA presents Barbara Shore with its first-ever Lifetime Achievement Award for her 40 years of service to the Chapter as Executive Director.
2008
PRSA-LA celebrates its 60th anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she held until December 2010.
1965
PRSA-LA elects its first woman president, Pat Penney.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #376
Studio City, CA 91604
Phone: 818-582-3233
www.prsala.org
Philip Sokoloski
Editor
213-977-8630
Andrew Hindes
Associate Editor
323-256-4950
(c) 2011 PRSA-LA
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L.A. Connect is a submission-driven publication. Contact editor Philip Sokoloski at psokoloski@filmla.com for more information on how to get involved in newsletter production.
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Greetings!
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Brian O'Connor
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It's June, and that means it's time for PR professionals in Los Angeles, the awards show capital of the world, to prepare for PRSA-LA's 2011 PRism Awards Call-for-Entries. This is your opportunity to shine by submitting entries for your best work in strategic programs, campaigns and tactics. We're so excited about the 47th Annual PRism Awards that we've created a brief video for you. Early Savings Deadline is July 22. Consider submitting entries you've prepared for other awards programs and visit the AWARDS section of www.prsala.org for complete details on how to enter. The 2011 PRism Awards will be presented in front of a live audience on Wed, Nov 9 at the Renaissance Hollywood Hotel so please Save-the-Date! Tag Yourself! As a reminder of how exciting the PRism Awards Show is we've created a photo album on Facebook from the 2010 PRism Awards. Check-it out and tag yourself so your colleagues and friends can see you in the great photos shot by AP Images. Sincerely, Brian O'Connor, PRSA-LA President
Director, Marketing & Public Relations
CUNARD LINE
brian@prsala.org |
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PRSA-OC Presents
"Enchantment: The Art of Changing Hearts, Minds & Actions"
Guy Kawasaki on Gaining Influence in the Digital Age Thursday, July 14 2011
5:30 p.m. - 9:00 p.m.
The Hotel Hanford, Costa Mesa CA
 Guy Kawasaki -- high profile entrepreneur, venture capitalist, management guru, best-selling author and blogger -- has been a powerful force in business and technology since helping launch the Apple Macintosh in 1984. His most recent book, " Enchantment," addresses the issues of influence and persuasion and has been called a " How to Win Friends and Influence People" for the Twitter generation. According to Kawasaki, enchantment can be more powerful than traditional persuasion, influence, or marketing. He says the ultimate goal is not merely to attain one's immediate objective but to engender a voluntary, enduring, and delightful change in other people. This presentation will not only offer insights from one of today's most innovative thinkers and marketers, but will also provide practical advice for using his techniques yourself. Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com (an online magazine rack of popular topics on the Web) and a founding partner at investment fund Garage Technology Ventures. His nine previous books include the international bestseller " The Art of the Start," as well as " Reality Check," " Rules for Revolutionaries," " How to Drive Your Competition Crazy," " Selling the Dream," and " The Macintosh Way." He earned a bachelor's degree from Stanford University and a master's degree in business administration from the University of California, Los Angeles. PRSA-LA members are eligible to attend at the PRSA-OC member rate. Please visit the event page on the PRSA-LA Web site for more information and to register.
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Spark Your Career By Joining PRSA
PRSA to Waive Initiation Fees for New Members Who Join in July
 This July, get ready to spark your career by joining PRSA and also reap the biggest savings of the year -- $65 off the cost of your membership -- thanks to a waived initiation fee. PRSA is a professional community you can count on at any level of your career. With PRSA National membership you will: - Find answers to your most pressing PR questions
- Meet with others, engage with experts and receive professional support
- Stay on top of emerging public relations trends and industry news
- Have opportunities to participate in leadership and awards programs
- Benefit from members-only offers, including discounts on professional development seminars, conferences and events
With PRSA-LA Chapter membership you will: - Learn about business development and job opportunities in your local community
- Earn recognition through industry awards
- Become a visibly engaged member of your local PR community while expanding your circle of colleagues and contacts
- Attend local seminars, meetings, luncheons, receptions and programs
- Volunteer for committee and leadership roles and advocate for the PR profession
Starting July 1, new members can sign up and use the promo code (summer11) to receive the special savings. Be sure to sign up for the Los Angeles Chapter while you're at it!
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Upcoming Social Marketing Workshops
Two Full-Day Workshops Available to PRSA-LA Members at Discount Rates
 Are you waiting for the right opportunity to plunge into the world of professional social media? PRSA-LA has teamed with social media expert and author Eric Schwartzman to offer exclusive member discounts on a pair of full-day social media training workshops coming June 30 and July 1. In each workshop, participants will learn: - How to build a social media monitoring dashboard with free online tools
- How to launch a Facebook page and install "Like" buttons on your website
- How to launch a blog, add photos, videos, widgets and more
- How to search engine optimize web content and rank high on Google
- How to use Twitter to track online opinions and build communities
- How to find and engage business customers on LinkedIn and SlideShare
- How to read your website statistics to calculate the ROI of your efforts
Register soon to take advantage of this comprehensive workshop. For information and to claim your special PRSA-LA discount code, visit the event page on the PRSA-LA Web site.
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
Members, check out this month's new job opportunities at The Buckley School, Fleishman Hillard, JMPR Public Relations, Kaiser Permanente, Konnect Public Relations and The Pollack PR Marketing Group,
among others!
If you need assistance accessing the site, contact info@prsala.org.
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MEMBER/AGENCY NEWS
Do you have professional news to share? Did you or a colleague get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Philip Sokoloski at psokoloski@filmla.com.
Taylor Earns High Marks from MARK
 | | Julie D. Taylor |
Julie D. Taylor, founder of Taylor & Company, was recently featured in a cover story in MARK Magazine, an international architecture publication from The Netherlands. Katya Titevich's in-depth article focuses on Taylor's experience representing architects since 1994. "I think what architects do is a miracle," Taylor is quoted as saying in the piece, "I always say that they're like... Rodney Dangerfield: they don't get the respect they should." U.S. Digital Gaming Partners with The Pollack PR Marketing Group
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U.S. Digital Gaming (USDG), a California-based technology company and developer of "end-to-end" online gaming solutions, has retained The Pollack PR Marketing Group as its agency of record. As part of its activities, PPMG will develop a thought-leadership platform for USDG, and grow the awareness for USDG's product and service offerings that benefit key gaming operators and state regulators.
PRSA-LA Chapter Members Named to Worldcom Group Board
 Worldcom Public Relations Group recently named two PRSA-LA Chapter members to its group board of directors.
Noemi Pollack of The Pollack PR Marketing Group will continue her membership responsibilities for the Worldcom Group board.
Meanwhile Hal Dash, APR from Cerrell Associates joined as an at-large/next-generation board member.
Worldcom and its 2,125 employees provide strategic public relations services to more than 3,200 clients worldwide.
In 2010, the company generated revenues totaling more than $263 million.
Paine PR Pulls In New Effies, Bronze Anvil Awards
 PainePR was honored with several industry awards in June, including the Effie Awards for contributing to the Old Spice "The Man Your Man Could Smell Like" campaign, which won the Grand Effie Award and Gold Effies in four categories. Stride Mega Mystery gum also received a Silver Effie. Additionally, PainePR earned a Silver Anvil for the Old Spice campaign in the Integrated Communications category; and three Bronze Anvils for tactical excellence in supporting Procter & Gamble Professional (Media Relations, B2B) and Old Spice (Social Media and Media Relations, CPG).
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Fri., June 24th
Corporate Etiquette and International Protocol Consultant Training
The Ritz-Carlton, Marina Del Rey( Event Details) Thurs., June 30th
Social Media Marketing Workshop
MicroTek Los Angeles ( Event Details) Thurs., July 14th
Senior Roundtable with Guy Kawasaki, "Enchantment: The Art of Changing Hearts, Minds & Actions"
The Hotel Hanford, Costa Mesa ( Event Details) Wed., July 26th
At Breakfast With...
Details & Location TBA ( Event Details)
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Looking for Project Suppliers?
Find Them with PRSA-LA's Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter's Web site.
If you're a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
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Welcome New Members
Amy Hannah Burkhalter
| Kevin Joseph McLin, Sr.
Tuskegee University
| Katherine Niedzwiecki
| Kelly Sanders
| Cheryl Shuman
| Anna Stein
| Ashley Clark Wrye
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Volunteers Needed: Share Your Wisdom with PRSSA Students
 Do you have wisdom that would benefit future public relations professionals? Do you enjoy teaching PR-related topics to college students?
PRSA-LA sponsors six Public Relations Student Society of America (PRSSA) chapters -- Biola University, CSU Dominguez Hill, CSU Long Beach, CSU Northridge, Pepperdine University and the University of Southern California. All chapters host meetings that feature guest speakers, and they're always looking for professionals willing to visit their campuses.
If you're interested in serving as a guest speaker, please email your name, title, company and topic, and we'll share your interest with the LA-area PRSSA chapters.
For more information on how to support PRSA-LA's student chapters, please contact Holly Ferris at holly@prsala.org or (562)429-6456.
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