2011 PRSA-LA
Board of Directors
PRESIDENT
Brian O'Connor
Cunard Line
PRESIDENT-ELECT Dennis Kaiser
ValleyCrest Companies
IMMEDIATE PAST PRESIDENT Eric Moses
Occidental Petroleum
VP / TREASURER Steve Locascio
The Michael Russell Group
VP / SECRETARY Kerry Sinclair
Chandler Chicco Companies
VICE PRESIDENTS
Erik Deutsch
ExcelPR Group
Alfredo Padilla
Laureate Education, Inc.
Negin Kamali
GolinHarris
DIRECTORS
Julie Benson
Princess Cruises
Stephen Chavez
Chavez Marketing & Communications
Holly Ferris
Ferris Communications
Kathleen Flood
MWW Group
Shari Mesulam
The Mesulam Group
Dawn Wilcox, APR
Allison & Partners
Phyllis Tucker
Hill & Knowlton
John Musella, APR
The Musella Group
Victoria Lelash, APR
PainePR
Stephan Roth
OutThink Partners
Denis Wolcott, APR
The Wolcott Company
Anna Parra
Time Warner Cable
ASSEMBLY DELEGATES
Greg Jenkins, APR
Bravo Productions
Sallie Olmsted, APR
Rogers & Cowan
Daryl R. McCullough, APR
PainePR
Stefan Pollack
The Pollack PR Marketing Group
Rita Tateel
The Celebrity Source
Michael Furtney, APR
Killeen Furtney Group
EXECUTIVE DIRECTOR Mindy Gail
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The Los Angeles Chapter of the Public Relations Society of America is comprised of more than 575 public relations professionals representing many LA-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Chapter Milestones
2011
PRSA-LA welcomes Mindy Gail as its new Executive Director.
2010
PRSA-LA presents Barbara Shore with its first-ever Lifetime Achievement Award for her 40 years of service to the Chapter as Executive Director.
2008
PRSA-LA celebrates its 60th anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she held until December 2010.
1965
PRSA-LA elects its first woman president, Pat Penney.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #376
Studio City, CA 91604
Phone: 818-582-3233
www.prsala.org
Philip Sokoloski
Editor
213-977-8630
Andrew Hindes
Associate Editor
323-256-4950
(c) 2011 PRSA-LA
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L.A. Connect is a submission-driven publication. Contact editor Philip Sokoloski at psokoloski@filmla.com for more information on how to get involved in newsletter production.
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Greetings!
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Brian O'Connor
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I hope this finds you refreshed from a relaxing and enjoyable Memorial Day Holiday Weekend. Our Sustainability PR and Marketing Seminar earlier this month was a great success and our thanks to Board Member Denis Wolcott and his volunteer committee for producing such a relevant and informative educational program. Based on feedback from the attendees, the event delivered amazing value. It's hard to believe we're approaching the mid-point of the year, so as June quickly approaches I will take this opportunity to tell you that the 47th Annual PRism Awards Call-for-Entries will be coming out soon. If you have been entering any of the awards programs, be sure to repurpose those entries and get recognized for your work here in Los Angeles. Sincerely, Brian O'Connor, PRSA-LA President
Director, Marketing & Public Relations
CUNARD LINE
brian@prsala.org |
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BizBash Expo West Returns
Events Industry Trade Expo Offers Discount Admission to PRSA-LA Members Tuesday, June 14, 2011
Pasadena Convention Center
7:30 a.m. - 8:00 p.m.
 PRSA-LA has partnered with BizBash to offer our members a 20% discount to attend BizBash West Expo 2011 at the Pasadena Convention Center. BizBash offers a full day of ideas and inspiration on what's new and hot in the events industry. Don't miss this chance to: - Network with more than 1400 event and meeting planners who are eager and ready to learn
- Meet top event suppliers and venues showcasing new products on the show floor
- Attend eye-opening conference sessions
- Learn, see and do much, much more!
For information and to access our priority PRSA-LA discount code, visit the event page on the PRSA-LA Web site.
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Our colleagues at The Protocol School of Washington (PSOW) -- the same group that informed PRSA-LA members about the "Art of Protocol" back in February -- are offering a special discount to PRSA-LA Members who register for their upcoming Corporate Etiquette and International Protocol Consultant Training taking place June 24-28 in Marina del Rey. This five-day master trainer certification course is designed to empower consultants with advice and training on the necessary etiquette and protocol skills required to be successful in today's competitive business arenas. Participants will learn how to train their organizations in business etiquette, international protocol and dining skills. As a corporate trainer or protocol officer, you can help raise the bar on business intelligence within your organization by integrating PSOW's instructional curriculum with existing programs. To learn more about the program, how to register and the discount code exclusive to PRSA-LA members, visit the event page on the PRSA-LA Web site. 5th Annual National Business Etiquette Week - June 5-11, 2011In recognition of the 5th Annual National Business Etiquette Week, PSOW is offering the opportunity to win a free eLearning Lesson by "Liking" their Facebook page where you can learn more about what's happening June 5-11. Each person who "Likes" the PSOW page will win an eLearning Lesson. |
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Upcoming Social Marketing Workshops
Two Full-Day Workshops Available to PRSA-LA Members at Discount Rates
 Are you waiting for the right opportunity to plunge into the world of professional social media? PRSA-LA has teamed with social media expert and author Eric Schwartzman to offer exclusive member discounts on a pair of full-day social media training workshops coming late June and early July. In each workshop, participants will learn: - How to build a social media monitoring dashboard with free online tools
- How to launch a Facebook page and install "Like" buttons on your website
- How to launch a blog, add photos, videos, widgets and more
- How to search engine optimize web content and rank high on Google
- How to use Twitter to track online opinions and build communities
- How to find and engage business customers on LinkedIn and SlideShare
- How to read your website statistics to calculate the ROI of your efforts
For information and to claim your special PRSA-LA discount code, visit the event page on the PRSA-LA Web site.
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
Members, check out this month's new job opportunities at Futurestep, Global Results Communications, Posh Beauty and Wonacott Communications, LLC,
among others!
If you need assistance accessing the site, contact info@prsala.org.
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MEMBER/AGENCY NEWS
Do you have professional news to share? Did you or a colleague get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Philip Sokoloski at psokoloski@filmla.com.
Tracy Garcia, APR Earns Top Honors in Cal State Fullerton Masters Program
 | | Tracy Garcia, APR |
Tracy Garcia, APR recently completed her Master's Degree in Professional Communication from California State University, Fullerton. Recognized as Outstanding Graduate Student for 2011 by the department of communications faculty, Garcia was invited invited to join Kappa Tau Alpha, the National Honor Society for academic excellence in Journalism and Mass Communication. Garcia is currently employed at WCG, a global healthcare communications agency headquartered in San Francisco.
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Tues., June 14th
BizBash Expo West
Pasadena Convention Center ( Event Details)
Thurs., June 16th
Independent Practitioners Alliance (IPA) Meeting
Hard Rock Cafe, Universal CityWalk ( Event Details)
Fri., June 24th
Corporate Etiquette and International Protocol Consultant Training
The Ritz-Carlton, Marina Del Rey( Event Details) Thurs., June 30th
Social Media Marketing Workshop
MicroTek Los Angeles ( Event Details)
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Looking for Project Suppliers?
Find Them with PRSA-LA's Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter's Web site.
If you're a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
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Welcome New Members
Meridith Melissa Cadra
| Samantha Lin
Margolis & Tisman LLP
| Saida Pagan
SRP Communications
| Cynthia Sun
| Cara Diana Vanderhook
STAPLES Center & Nokia Theatre
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Volunteers Needed: Share Your Wisdom with PRSSA Students
 Do you have wisdom that would benefit future public relations professionals? Do you enjoy teaching PR-related topics to college students?
PRSA-LA sponsors six Public Relations Student Society of America (PRSSA) chapters -- Biola University, CSU Dominguez Hill, CSU Long Beach, CSU Northridge, Pepperdine University and the University of Southern California. All chapters host meetings that feature guest speakers, and they're always looking for professionals willing to visit their campuses.
If you're interested in serving as a guest speaker, please email your name, title, company and topic, and we'll share your interest with the LA-area PRSSA chapters.
For more information on how to support PRSA-LA's student chapters, please contact Holly Ferris at holly@prsala.org or (562)429-6456.
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