|
2010 PRSA-LA
Board of Directors
PRESIDENT Occidental Petroleum Corp.
PRESIDENT-ELECT
Brian O'Connor
Cunard Line
VICE PRESIDENT/ TREASURER
Alfredo E. Padilla
Comerica Bank, Western Market VICE PRESIDENT/ SECRETARY
Josefina Mora Playhouse District Association VICE PRESIDENT
Erik Deutsch
ExcelPR Group
Victoria Lelash, APR
PainePR
Dennis Kaiser
ValleyCrest Landscape Companies
IMMEDIATE PAST PRESIDENT
Rita Tateel
The Celebrity Source
DIRECTORS
Stephen Chavez Ketchum
Kathleen Flood MWW Group
Holly Ferris
Ferris Communications
Michael J. Furtney, APR,
Fellow PRSA
Killeen Furtney Group
John Musella
Newhall Land
Negin Kamali
GolinHarris
Kerry Slaughter Chandler Chicco Agency
Tod Tamberg Archdiocese of Los Angeles
Karen White, APR Amgen
Denis Wolcott, APR The Wolcott Company
Robert J. Wolff Bank of the West ASSEMBLY DELEGATES Peter Hidalgo, APR Bravo Productions
Sallie Olmsted, APR
Rogers & Cowan
Stefan Pollack
Pollack PR Marketing Group
Daryl R. McCullough
PainePR
Hill & Knowlton
Dawn Wilcox, APR
Allison & Partners
|
|
The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2008
PRSA-LA Celebrates its 60th Anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
|
L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
prsala@aol.com
www.prsala.org
Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
Philip Sokoloski
Assoc. Editor
213-977-8630
(c) 2010 PRSA-LA
| |
|
|
Greetings!
Eric Moses |
At our monthly meeting on June 29th, the PRSA-LA board of directors voted to support a campaign to eliminate the requirement that national PRSA officers and board members hold an Accreditation in Public Relations (APR) certificate. Our chapter is the first in the nation to support the petition.
The board took this leadership position because it believes PRSA ought to distinguish its members by their professional talents and passion for advancing the profession -- whether or not they are accredited -- and find national leaders among them.
The Ad Hoc Committee to Promote Democracy in PRSA, a group of six senior practitioners including Edelman President and CEO Richard Edelman and three APR-certified practitioners, is circulating a petition to generate support to change the current PRSA bylaws.
In its petition, the committee notes "less than 20% of PRSA members are accredited, meaning that 80% of the 21,000 members cannot become PRSA leaders unless they choose to become APR."
Our support for eliminating the APR requirement does not affect PRSA-LA's support for the APR program, which we believe provides professional development and distinction for those who hold certification.
We urge you to read and sign the petition to help lead change in how PRSA is governed.
Eric Moses, PRSA-LA President
Director, Communications & Public Affairs
Occidental Petroleum Corp.
ericmosesprsa@yahoo.com
|
___________________________________________
|
"Presidential Perspectives"
White House press secretaries team with PRSA-LA for exclusive event!
|
Tuesday, July 13, 2010
Millennium Biltmore Hotel
6:00 pm - 8:30 pm
Register by Thursday, July 8th to Quality for Early Registration Rate (a $10 savings)
PRSA-LA is proud to present this premier event featuring current and past White House press secretaries and communications directors. Each will share behind-the-scenes insights about what it's like to communicate across one of the most complex and high profile global stages.
Panelists:
- Sheila Tate, press secretary to First Lady Nancy Reagan
- David Demarest, director of communications for President George H. W. Bush
Networking and hors d'oeuvres will be followed by a panel discussion moderated by Dan Schnur, director of USC's Jesse M. Unruh Institute of Politics.
Visit PRSA-LA's YouTube Channel for a video preview of this event. For more information, please visit the event page on PRSA-LA's Web site.
|
|
___________________________________________
|
2010 PRism Awards Call for Entries
Early Savings Deadline is Friday, July 23rd
 You gotta be in it to win it! Get the recognition you deserve by entering PRSA-LA's prestigious PRism Awards competition.
The annual awards program recognizes the very best in local PR programs and tactical execution. It's open to all public relations practitioners who work in the Greater Los Angeles area or who have completed work for LA-based clients.
You can save $40 to $50 per entry by submitting on or before the July 23rd early savings deadline.
Complete details including FAQs and Entry Forms are available on the PRSA-LA Web site.
Winners will be announced during the annual PRism Awards banquet on Wednesday, November 10th at the Renaissance Hotel in Hollywood. |
___________________________________________
|
2010 Don Perkins Grant Deadline Extended to July 30th
The application deadline for the 2010 Don Perkins Grant has been extended to Friday, July 30th.
For more than 20 years, such grants have helped Southern California-based nonprofits defray costs related to their PR efforts. The annual $10,000 grant is made possible by an endowment created by the late Don Perkins - a long-time Los Angeles public relations practitioner and journalist.
|
___________________________________________
|
MEMBER/AGENCY NEWS
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com or Assoc. Editor Philip Sokoloski at psokoloski@filmla.com.
Tateel Wraps Mummy Event
Rita Tateel  | PRSA-LA
Immediate Past President Rita Tateel and her team at The
Celebrity Source were retained by American Exhibitions, Inc.
to handle celebrity attendance at the recent VIP opening of "The
Mummies of the World" exhibit. Celebrities who attended the
event at the California Science Center include Alex Trebek, Edward James
Olmos, Seth Green and Melora Hardin. Tateel found the exhibit
fascinating, and plans to revisit the mummies soon... without
celebrities in tow.
Pollack Picked by Make-a-Wish Foundation
Noemi Pollack
 | For the sixth straight year, the Pollack PR Marketing Group (PPMG) has been retained by Make-a-Wish Foundation of Greater Los Angeles to handle PR for the annual Season of Wishes™ campaign. Founded in 1980, the Foundation grants wishes for children with life-threatening medical conditions. Over the past three decades it has grown to become the largest wish-granting charity in the world, with 67 chapters in the US and its territories. PPMG helped create the L.A. chapter's annual Season of Wishes holiday campaign, which aims to raise regional awareness of the Make-A-Wish brand and help grant wishes to every eligible child. In other PPMG news, the agency also announced that it has been tapped by the National Notary Association (NNA) to help publicize a soon-to-be-published book of essays by Calvin Coolidge, the only US President to have his oath of office administered by a notary public (who also happened to be his father) instead of the Chief Justice of the Supreme Court.
Taylor Cultivates Landscape Design Client
Julie D. Taylor | Taylor & Company has been named agency of record for ValleyCrest Design Group, the landscape architecture division of Calabasas-based ValleyCrest Landscape Companies. Efforts will focus on growing the Design Group's reputation in core market sectors, while also helping it expand into new areas. Founded in 1994, Taylor & Company specializes in PR and marketing services for clients in architecture, landscape design, engineering, construction, furnishings and related industries. Cooper
Honored by UCLA Extension
Marty Cooper, APR  | Martin "Marty" Cooper, APR was honored recently by UCLA
Extension with the "Distinguished Instructor Award." He was
among 13 instructors recognized for teaching with exemplary dedication
and consistent excellence. The former PRSA-LA chapter president has
worked in PR for more than 40 years. After graduating from UCLA (where
he met his wife and served as editor of the Daily Bruin), Marty
worked for Disney, Universal Studios and Playboy. He also made his mark
in agency PR with Harshe-Rotman & Druck, where he supervised
campaigns for the Academy Awards, Pasadena Tournament of Roses and many
other high-profile clients. In 1982 he founded his own firm -- Cooper
Communications. Marty is no stranger to awards, having won a
PRSA Silver Anvil, as well as PRSA-LA's Outstanding Professional Award
and Joseph Roos Community Service Award... to name just a few! |
___________________________________________
|
In Memoriam
Betsy Plank, APR, Fellow PRSA
Betsy Plank, APR & Fellow, PRSA | Betsy Plank, APR, Fellow PRSA, honored leader, mentor and matriarch of the Public Relations Society of America (PRSA) and the public relations profession, passed away on May 23rd following a short illness. She was 86.
Often referred to as the "First Lady of Public Relations," Plank received international recognition during her distinguished career in corporate and agency public relations.
She was the first woman to head a division of Illinois Bell (now Ameritech), the first woman to be elected president of the Publicity Club of Chicago (1963), the first woman to be elected president of PRSA (1973) and a founding member of PRSA's College of Fellows. Among her many awards and accolades, she was the first and only person ever to receive three of PRSA's top individual honors: the Gold Anvil (1977), the Paul M. Lund Public Service Award (1989) and the Patrick Jackson Award for Distinguished Service (2001).
Betsy was also a pioneer in public relations education who believed strongly that PR professionals have a responsibility to help students grow and become leaders. She helped create the Public Relations Student Society of America (PRSSA), and served as co-chair of the 1987 national commission to develop guidelines for undergraduate public relations curriculum. In 2005, she established the Betsy Plank Scholarship Endowment Fund - PRSA's first such scholarship endowment.
Betsy was a mentor, role model and inspiration to PR professionals across the nation, including many here in Los Angeles. She will be missed.
|
___________________________________________
|
Course Discounts for PRSA-LA Members
Did you know that PRSA-LA members can save $25 on public relations courses offered by UCLA Extension?
For more information and to claim your discount, contact the UCLA Extension Certificate Program in Public Relations at (310) 825-0641.
|
___________________________________________
|
PRSA San Diego/Imperial Counties Now Accepting Award Entries
Do you work with a client in San Diego or
Imperial County?
Don't miss this chance to have your work recognized
by the San Diego/Imperial Counties Chapter of PRSA with its annual Edward L. Bernays
Award (San Diego's
version of the PRism Award).
Visit the chapter's Web site to download the Call for Entries. Entries may be submitted online at http://awards.prsasandiego.org.
The early entry deadline is Friday, July 9th. Late entries will be accepted until
Friday, July 23rd if accompanied by a $40 late fee.
Winners will be recognized at "Live from the Hard Rock - Bernays 2010," on
Tuesday, October 5th at San Diego's
Hard Rock Hotel.
For more information, contact Tricia Whittemore at Tricia.Whittemore@porternovelli.comor 619-687-7018.
|
___________________________________________
|
|
Did you know that PRSA-LA has 16 different committees that offer members a range of leadership opportunities?
Becoming actively involved with one or more of these committees is a great way for you to increase your business network, gain new professional skills and develop lasting relationships.
You can view a list of committee descriptions (along with board liaison contact info) on the PRSA-LA Web site.
|
___________________________________________
|
 Mark Your Calendar
Tue., July 13
"Presidential Perspectives" Event
Millennium Biltmore
Tue., Aug. 10
At Breakfast With... Hispanic Media
Southern California Gas Tower
Tue., Aug. 17 (Free for PRSA Members)
"Mingle With the Media" Summer Networking Mixer, co-sponsored by the LA Chapter of the Society of Professional Journalists
J Restaurant & Lounge
|
_________________________________________
|
|
Looking for Project Suppliers?
Find Them with PRSA-LA's Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter's Web site.
If you're a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
|
___________________________________________
|
Welcome New Members
Don Scott Perez
| Chantal Roshetar
Chandler Chicco Companies
|
Anna Elizabeth Senatore
Cordoba Corporation
|
Kiimberly Stirdivant
Fleishman Hillard
|
|
___________________________________________
|
Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
|
|
|
|
|
