Most major PRSA-LA events are recorded for later viewing/listening. Use the grid below to browse some of the highlight videos and podcasts the Chapter has posted online. Place your cursor over any photo to see the corresponding topic, and click on the ones that interest you. | |
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2010 PRSA-LA
Board of Directors
PRESIDENT Occidental Petroleum Corp.
PRESIDENT-ELECT
Brian O'Connor
Cunard Line
VICE PRESIDENT/ TREASURER
Alfredo E. Padilla
Comerica Bank, Western Market VICE PRESIDENT/ SECRETARY
Josefina Mora Playhouse District Association VICE PRESIDENT
Erik Deutsch
ExcelPR Group
Victoria Lelash, APR
PainePR
Dennis Kaiser
ValleyCrest Landscape Companies
IMMEDIATE PAST PRESIDENT
Rita Tateel
The Celebrity Source
DIRECTORS
Steven Chavez Ketchum
Kathleen Flood MWW Group
Holly Ferris
Ferris Communications
Michael J. Furtney, APR,
Fellow PRSA
Killeen Furtney Group
Daryl R. McCullough
PainePR
John Musella
Newhall Land
Kerry Slaughter Chandler Chicco Agency
Tod Tamberg Archdiocese of Los Angeles
Karen White, APR Amgen
Denis Wolcott, APR The Wolcott Company
Robert J. Wolff Bank of the West ASSEMBLY DELEGATES Peter Hidalgo, APR Bravo Productions
Sallie Olmsted, APR
Rogers & Cowan
Stefan Pollack
Pollack PR Marketing Group
Ron W. Roecker
Enfluence Group
Hill & Knowlton
Dawn Wilcox, APR
Allison & Partners
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The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2008
PRSA-LA Celebrates its 60th Anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
prsala@aol.com
www.prsala.org
Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
Philip Sokoloski
Assoc. Editor
213-977-8630
(c) 2010 PRSA-LA
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Greetings!
Eric Moses  |
If you ever wanted to know what goes on within the walls of the White House press office, you won't want to miss our July 13th event at the Millennium Biltmore Hotel in downtown Los Angeles.
PRSA-LA is proud to bring you an exclusive panel discussion with four senior public relations professionals who have had a hand in influencing public policies of the most powerful men and women in the world. The panel of current and former communications directors and press secretaries from the Obama, both Bush and Reagan administrations - Camille Johnston, Noelia Rodriguez, David Demarest and Sheila Tate - will talk about their "Presidential Perspectives" in a forum moderated by Dan Schnur, director of USC's Jesse M. Unruh Institute of Politics. For more details, see the below newsletter post.
We are also happy to announce that our event with Los Angeles Police Chief Charlie Beck, originally set to take place this month, has been rescheduled for September. You will receive details on that event as it approaches. Also, be on the lookout for the PRism Call for Entry in your mailbox.
Eric Moses, PRSA-LA President
Director, Communications & Public Affairs
Occidental Petroleum Corp.
ericmosesprsa@yahoo.com
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"Presidential Perspectives"
White House press secretaries team with PRSA-LA for exclusive event!
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Tuesday, July 13, 2010
Millennium Biltmore Hotel
6:00 pm - 8:30 pm
PRSA-LA
is proud to present this premier event featuring current and past White House
press secretaries and communications directors. Each will share
behind-the-scenes insights about what it's like to communicate across one of the most
complex and high profile global stages.
Panelists:
- Camille Johnston,
director of communications for First Lady Michelle Obama
- Noelia Rodriguez,
press secretary to First Lady Laura Bush
- Sheila Tate,
press secretary to First Lady Nancy Reagan
- David Demarest, director of communications to President George H. W. Bush
Networking
and hors d'oeuvres will be followed by a panel discussion moderated by Dan
Schnur, director of USC's Jesse M. Unruh Institute of Politics.
For more information, please visit the event page on PRSA-LA's Web site.
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The Wolcott Legacy
Fifty years after it was founded, Counselors Academy pays tribute to former PRSA-LA President Bob Wolcott, Jr.
by Denis Wolcott, APR
Robert B. Wolcott, Jr.  | As they
gathered recently in North Carolina for the
annual Counselors
Academy conference, a few
hundred PRSA colleagues sought the same thing my father did 50 years ago: A
once-a-year opportunity to exchange ideas among peers and to "stretch
one's brain" away from the daily grind of running an agency or division.
To Robert
B. Wolcott Jr., the value of his peers was very clear. Fifty years ago, Bob created
the Public Relations Society of America's "Counselors Academy"
so executive members of PRSA would have their own peer group. Back then, PRSA needed
this "club" to compete with similar peer groups such as the PR
Seminar, the Arthur Page Society, the National Investor Relations Institute and
others.
Counselors
was the first "special section" to be created within PRSA. Today, the
national organization has 16 sections covering various specialties and peer
groups, from Sports and Entertainment to Technology to Public Affairs. The
public relations profession has grown substantially over the past 50 years, so
it is only natural that we seek a way to remain within the "right
sized" peer group that caters to our specialty(ies).
Forming
the Counselors Academy probably helped my father's path
to becoming PRSA's president in 1966. He also was president of the PRSA's
Greater Los Angeles chapter.
Bob
Wolcott passed away in June 2007.
Denis
Wolcott is a former president of PRSA-LA. He reflects further on the 50th anniversary of Counselors Academy
at http://losangelespr.blogspot.com.
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2010 Don Perkins Grant Deadline Coming Up June 30th
The
application deadline for the 2010 Don Perkins Grant is Wednesday, June 30th. For more than 20 years, such grants have helped Southern California-based
nonprofits defray costs related to their PR efforts. The annual $10,000 grant
is made possible by an endowment created by the late Don Perkins - a
long-time Los Angeles
public relations practitioner and journalist. Visit PRSA-LA's Web site for more information
and a downloadable grant application. |
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MEMBER/AGENCY NEWS
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com or Assoc. Editor Philip Sokoloski at psokoloski@filmla.com.
Swerling Announces Results of GAP VI Study
Jerry Swerling | Jerry Swerling, director of PR studies and the Strategic PR Center at USC's Annenberg School for Communication and Journalism, recently released the first two parts of a five-part series of reports on the Center's sixth Generally Accepted Practices (GAP) study.
The first GAP VI report is titled "Budgets & Staffing," and shows that while 2009 was hardly a banner year for the PR/Communication profession, it does not appear to have been nearly as bad as some have suggested. The second report, "Organization and Reporting," covers PR organization, reporting lines, values and management perceptions.
Both reports are available for free download at www.annenberg.usc.edu/scpre. The remaining reports for the GAP IV Study covering Digital/Social Media, Use of Outside Agencies and Best Practices will be released over the next few weeks on a staggered basis.
The GAP study provides PR/communication and marketing professionals with the information they need to make informed decisions, while monitoring the health and perceptions of the industry.
Tellem Heats Up Vegas
Dan Grody  | Susan Tellem and Dan Grody, partners at Tellem Worldwide, are heading to Las Vegas June 7-10 for the National Fire Protection Association Conference & Expo, where they will lead a panel discussion on "Working with Media in Crisis Situations." They will be joined by reporters from TV and print who will talk about both traditional and social media during crises.
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MEMBER MILESTONES
Myers Sprints into Action for "Amigo Day"
Julian Myers, APR  | Julian
Myers, APR is at it again...
The 92
year-old principal of Julian Myers Public Relations is gearing up to compete at
the California Senior Games, which will be held June 5th at CalTech.
He'll be going
for the gold in nine separate track and field events in the name of "Amigo
Day" -- a project he co-founded with his wife
Patsy in 2004 to encourage people to devote the first Sunday of every month to
forming new friendships.
As we
reported previously, Julian has competed in more than 25 marathons across the
globe. He is also the U.S.
champ for his age group in the 3,000 meter race. He rejoined PRSA-LA in 2009 after a 35 year
hiatus, and has no intention of retiring anytime soon from track and field or
his namesake PR agency.
"I
intend to keep busy in my profession until I'm 120," Julian declared.
"After that I'll concentrate on my running and visiting Amigo Day
celebrations all over the world."
Godspeed!
Musella Hits the Pavement
John Musella  | John
Musella, PRSA-LA board member and director of government and environmental
Affairs for Newhall Land, ran the 99th Annual
Bay to Breakers 12k (7.46 mile)
footrace in San Francisco on May 16.
This was John's first
"mini" marathon. He finished with a very respectable time of 01.09.10, which placed him 3,135th
out of 24,304 runners. Next up: The Disneyland Half Marathon in September.
Perhaps
with some practice John will start running full marathons with 92 year-old
Julian Myers. :)
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PRSA New Member Promotion
Join PRSA in June and get a FREE webinar
If you know a PR pro whose career needs a
jump-start, encourage him or her to join PRSA in June to receive a FREE
professional development webinar (a $250 value).
PRSA webinars are
geared specifically towards helping PR professionals advance their careers. More than 20 webinars are
currently offered on issues ranging from APR Readiness to PR Measurement and Social
Media.
PR pros who join PRSA during June and
take advantage of this promotion will reduce their net membership investment to
just $120 ($370 for national and local chapter dues, less the $250 cost of the
webinar).
So tell your colleagues to join PRSA today and save!
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BizBash Discount for PRSA-LA Members
 PRSA-LA members who register for the BizBash Expo before June 8th
can save 20% on the price of admission. The Expo is the largest
gathering of event professionals on the West Coast, and is attended by
meeting/corporate planners, marketers and PR practitioners. BizBash will take place June 9th at the LA Mart in Downtown Los
Angeles. More information, including an online registration form, is
available at http://www.bizbashlaexpo.com. To receive the discount, RSVP using the "Event/Meeting Planner"
designation in the "Attendee Type" pull down menu, and enter promo code PRSALA2010. |
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Did you know that PRSA-LA has 16 different committees that offer members a range of leadership opportunities?
Becoming actively involved with one or more of these committees is a great way for you to increase your business network, gain new professional skills and develop lasting relationships.
You can view a list of committee descriptions (along with board liaison contact info) on the PRSA-LA Web site.
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Looking for Project Suppliers?
Find Them with PRSA-LA's Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter's Web site.
If you're a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
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 Mark Your Calendar |
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Welcome New Members
Brittney E. Ahrens
| Brianne Bates
Oakley, Inc.
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Angela C. Estell
City of Los Angeles
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Paromita Ghosh
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Christina Anne Hubbard
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Andy Inthavong
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Michael Napoli
Performing Arts LIVE
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Michael Owojori
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
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