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2010 PRSA-LA
Board of Directors
PRESIDENT Occidental Petroleum Corp.
PRESIDENT-ELECT
Brian O'Connor
Cunard Line
VICE PRESIDENT/ TREASURER
Alfredo E. Padilla
Comerica Bank, Western Market VICE PRESIDENT/ SECRETARY
Josefina Mora Playhouse District Association VICE PRESIDENT
Erik Deutsch
ExcelPR Group
Victoria Lelash, APR
PainePR
Dennis Kaiser
ValleyCrest Landscape Companies
IMMEDIATE PAST PRESIDENT
Rita Tateel
The Celebrity Source
DIRECTORS
Steven Chavez Ketchum
Kathleen Flood MWW Group
Holly Ferris
Ferris Communications
Michael J. Furtney, APR,
Fellow PRSA
Killeen Furtney Group
Daryl R. McCullough
PainePR
John Musella
Newhall Land
Kerry Slaughter Chandler Chicco Agency
Tod Tamberg Archdiocese of Los Angeles
Karen White, APR Amgen
Denis Wolcott, APR The Wolcott Company
Robert J. Wolff Bank of the West ASSEMBLY DELEGATES Peter Hidalgo, APR Bravo Productions
Sallie Olmsted, APR
Rogers & Cowan
Stefan Pollack
Pollack PR Marketing Group
Ron W. Roecker
Enfluence Group
Hill & Knowlton
Dawn Wilcox, APR
Allison & Partners
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
prsala@aol.com
www.prsala.org
Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
Philip Sokoloski
Assoc. Editor
213-977-8630
(c) 2010 PRSA-LA
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The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2008
PRSA-LA Celebrates its 60th Anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
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Greetings!
Eric Moses  |
It's that time of year to start thinking about PRSA-LA's PRisms Awards. We will be sending out our Call for Entries in early June and we encourage everyone to get a head start on putting together submissions.
We had one of our most competitive years ever in 2009, and the banquet at the Renaissance Hollywood Hotel attracted a huge turnout. The event was such a success that we're challenging ourselves further this year to put on an awards show worthy of the entertainment capital of the world. You can read more about our plans in the newsletter below.
In May, we hope you'll also join us for our chapter meeting at the new LAPD headquarters for a conversation with Los Angeles Police Chief Charlie Beck. While the chief's focus is on public safety, public relations is a very important part of his job. We're looking forward to hearing about his communications goals, plans and policies.
Eric Moses, PRSA-LA President
Director, Communications & Public Affairs
Occidental Petroleum Corp.
ericmosesprsa@yahoo.com
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PRSA Western District Conference
It's not too late! Register on-site and join your colleagues in Palm Springs April 28-30 for an Oasis of Opportunities
 Join more than 100 PR pros from across
the Western District as they gather in our backyard desert playground for the PRSA
Western District Conference, in Palm
Springs April 28-30.
Held at the Riviera Resort & Spa,
this year's conference will feature a jam-packed lineup of workshops to help you
navigate today's rapidly changing communications landscape. Thought leaders
will include keynote speaker Mark Weiner, CEO of Prime Research and author of
"Unleashing the Power of PR."
So grab your sun block and get ready
for some desert fun. More info is available at www.prsawdc.org.
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PRSA-LA Gets "Behind the News"
Just a few days left before PRSA-LA's CBS2/KCAL9 News Panel!
 Wednesday, April 28, 2010
Carla's Cafe @ CBS Studio Center
6:00 pm - 8:30 pm
You're almost out of time to get up close and personal with the reporters, editors and producers who deliver the news at CBS2 and KCAL9.
This year's edition of PRSA-LA's annual TV newsroom event will feature a panel discussion with news team members about:
- the state of broadcast news in today's minute-by-minute news cycle
- how social media is affecting news reporting
- the evolving relationship between PR and press in the digital age
You must RSVP to gain entrance to the studio. For more info and to register, visit the events page on PRSA-LA's Web site. |
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PRism Awards to Get Hollywood Makeover
Michael Seel |
PRSA-LA's annual PRism Awards banquet will undergo a Hollywood-style makeover this year with the arrival producer/director Michael Seel. Michael's credits span more than 20 years and include the Writers Guild Awards, Hollywood Awards, ABC Television Affiliates Gala and the American Cinema Editors Eddie Awards, which he has directed for the past 16 years. With Michael on board, PRSA-LA President Eric Moses promises a uniquely entertaining and memorable event. The 2010 PRism Awards banquet will be held November 10th at the Renaissance Hollywood Hotel.
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MEMBER/AGENCY NEWS
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com or Assoc. Editor Philip Sokoloski at psokoloski@filmla.com.
Tateel Recruits Celebs for LB Grand Prix
Rita Tateel  | For the 14th straight year, Rita Tateel of The Celebrity
Source was responsible for recruiting and managing celebrities to race
in the Toyota Grand Prix of Long Beach. For this year's Pro/Celebrity
Race on April 17th, Rita brought in some serious star power with celebs
including Keanu Reeves, Adrein Brody, Christian Slater, Tony Hawk, Anthony
Anderson and Adam Corolla racing 10 laps through the streets of downtown Long Beach. The race raised
more than $100,000 for local children's hospitals.
Parade Float Builder Marches with Pollack
Noemi Pollack  |
The
Pollack PR Marketing Group (PPMG) has been named agency of record for Fiesta
Parade Floats - an award-winning builder of floats for the Tournament of Roses
Parade. The company's floats have won the parade's highest honor, the
Sweepstakes Trophy, 17 consecutive times. PPMG has vast Rose Parade-related
experience, which includes handling PR efforts for Rain Bird's annual float entry.
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Learn What You've Been Missing
Videos and podcasts from PRSA-LA create "go-anywhere" learning opportunitiesDid you know that most major PRSA-LA events are recorded for later viewing/listening? If you missed a recent event, take a few minutes to check out the highlight videos and podcasts the Chapter has posted online. Use the grid below to get started. Simply place your cursor over any photo to see the corresponding topic, and click on the ones that interest you: | |
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This Week! PR Volunteers Needed for RAM Healthcare Project
 Come be a
part of history! The global Remote Area Medical (RAM) project is coming to the
L.A. Sports Arena April 27 - May 3 to bring healthcare services to those in
need, and the organization needs your help. PR
volunteers are needed to serve as onsite media relations representatives. This
is a great opportunity to get LOTS of media relations experience while working
side-by-side with seasoned PR pros. You can work one or more shifts, which run
from 5:30 am to noon (morning shift) and 11:30 am to 6:00 pm (afternoon shift).
RAM
expects this week's effort to be the nation's largest free clinic, providing
medical, dental and vision care to approximately 10,000 people. For more information,
please contact: Andrea
Van Hook, L.A.
Care Health Plan avanhook@lacare.org/ 213-694-1250 x4142 Jackie
Quintanilla, Edelman Jacqueline.Quintanilla@edelman.com /
323-202-1053 |
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
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PRSA New Member Promotion
New to PR? In May, PRSA Offers Free Membership to the 'New Pros' Section
 Want to enhance your career, expand your network or find your next job? PRSA can help you achieve these goals, and there has never been a better time to join!
PRSA offers three levels of membership. Simply visit the Membership Section on PRSA's Web site and select the type that best matches your experience in the field.
During
May, PRSA National is offering new members FREE
one-year membership to the "New Pros" Section. This section is focused on career development
for those who have worked in public relations less than three years. Resources
include career guidance, mentoring and online discussion forums. Membership in the New Pros Section (which
ordinarily costs $60 annually) is a mark of distinction and a great way to network
with peers. So put your career on the
fast-track by taking advantage of this special offer.
Click
here to join PRSA
National, and don't forget to sign up for the Los Angeles Chapter.
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Did you know that PRSA-LA has 16 different committees that offer members a range of leadership opportunities? Becoming actively involved with one or more of these committees is a great way for you to increase your business network, gain new professional skills and develop lasting relationships. You can view a list of committee descriptions (along with board liaison contact info) on the PRSA-LA Web site.
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| Welcome New Members
David Alex Berger
| Molly Drobnick
Pepperdine University
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Lea Fierro
Goodwill Southern California
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Monica E. Gutierrez
City of Pico Rivera
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Evelyn Krasnow
Simplehuman
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DeAnn Marshall
Children's Hospital of Los Angeles
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Allie Mayer
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Matt Myerhoff
L.A. City Councilman Greig Smith
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William Paul O'Kane
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Syvetril S. Perryman
J.D. Power and Associates
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Timothy Roscoe
University of Virginia
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Jeff Stacey
NASDAQ
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Allen Tsai
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Looking for Project Suppliers?
Find Them with PRSA-LA's Online Resource Directory
Did you know PRSA-LA publishes an online Resource Directory of suppliers that cater to local PR professionals?
The Directory lists and provides links to qualified suppliers in a range of categories. Best of all, you can browse the entire directory right from the chapter's Web site.
If you're a supplier interested in reaching local PR professionals, click here to access the directory registration form. PRSA-LA members are also encouraged to help get the word out by telling service providers about this valuable marketing opportunity.
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