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2010 PRSA-LA
Board of Directors
PRESIDENT
Occidental Petroleum Corp.
PRESIDENT-ELECT
Brian O'Connor
Cunard Line
VICE PRESIDENT/ TREASURER
Alfredo E. Padilla
Comerica Bank, Western Market
VICE PRESIDENT/ SECRETARY
Josefina Mora
Playhouse District Association
VICE PRESIDENT
Erik Deutsch
ExcelPR Group
IMMEDIATE PAST PRESIDENT
Rita Tateel The Celebrity Source
DIRECTORS
Steven Chavez
Ketchum
Holly Ferris
Ferris Communications
Michael J. Furtney, APR,
Fellow PRSA
Killeen Furtney Group
Dennis Kaiser
ValleyCrest Landscape Companies
Victoria Lelash
PainePR
Daryl R. McCullough
PainePR
Tim Scerba
GolinHarris
Kerry Slaughter
Chandler Chicco Agency
Tod Tamberg
Archdiocese of Los Angeles
Karen White, APR
Amgen
Denis Wolcott, APR
The Wolcott Company
Robert J. Wolff
Bank of the West
ASSEMBLY DELEGATES
Peter Hidalgo, APR
Time Warner Cable
Bravo Productions
Stefan Pollack
Pollack PR Marketing Group
Ron W. Roecker
Enfluence Group
Phyllis Tucker
Hill & Knowlton
Dawn Wilcox, APR
Allison & Partners
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L.A. Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
prsala@aol.com
www.prsala.org
Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com
Philip Sokoloski
Assoc. Editor
213-977-8630
(c) 2010 PRSA-LA
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The Los Angeles Area Chapter of the Public Relations Society of America is comprised of more than 500 public relations professionals representing many L.A.-area corporations, public relations agencies, independent practitioners, educational institutions and nonprofit organizations.
Our diverse membership benefits from PRSA-LA's educational and networking opportunities, as well as services such as job listings, referral programs, internship opportunities, chapter meetings and other resources.
Milestones
1948
PRSA-LA incorporated as one of PRSA's first five founding chapters. Bob Roberts elected first chapter president.
1955
PRSA-LA hosts the national PRSA Annual Conference. More than 1,100 PR pros attend at the Ambassador Hotel.
1964
PRSA-LA holds the first annual PRism Awards competition and banquet.
1965
PRSA-LA elects its first woman president, Pat Penney.
1970
PRSA-LA Executive Director Barbara Shore is hired to run the chapter's day-to-day operations - a position she still holds 38 years later.
1985
PRSA-LA awards the first Joseph Roos Award to recognize PR professionals who have demonstrated extraordinary community service.
1988
PRSA-LA members Eric Stoltz and Tom Trevett form PRSA's first Young Professionals (YP) section.
1989
PRSA-LA awards the first Don Perkins Grant to fund PR services for worthy nonprofit organizations.
1990
PRSA-LA and the Annenberg School for Communication hold the first Kenneth Owler Smith (KOS) Symposium named after the beloved USC professor.
2003
PRSA-LA holds its first IPG (Independent Practitioners Group) Meeting.
2004
PRSA-LA Board Member Dawn Wilcox, APR stages the first Quality Time with PR Minds event and creates a model program for assisting nonprofits that is emulated by other PRSA chapters.
2008
PRSA-LA Celebrates its 60th Anniversary with the largest gathering of past presidents in the chapter's history. More than 20 past presidents chronicle their recollections about the history of the chapter.
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Greetings!
On behalf of the PRSA-LA Board of Directors, welcome to our first newsletter of 2010 and the beginning of a year of programming we hope will inspire you to become engaged in chapter activities.
My fellow board members and I have found PRSA-LA to be a place where we can exchange ideas with fellow chapter members. Active participation has been rewarding for us and we think you'll find that to be the case, too.
We want you take advantage of your membership. In other words, if you read this newsletter, we invite you to attend a chapter meeting. If you attend a meeting, we urge you to join a committee. If you're on a committee, think about taking on a leadership role.
Our board is dedicated to providing you value for your membership and giving you opportunities to advance as a professional. We're also committed to developing the future leaders of our profession.
To that end, we want to hear your thoughts about how we can help you get the most value from your membership. Please send ideas to me at ericmosesprsa@yahoo.com.
In the meantime, you will find me and the rest of the board at our first event of the year - the "State of the State of PR" - on Jan. 27, as well as at the chapter's popular "At Breakfast With..." series, which resumes on Feb. 10.
We look forward to seeing you in 2010 and wish you the best for a successful year.
Eric Moses, PRSA-LA President
Director, Communications & Public Affairs
Occidental Petroleum Corp.
ericmosesprsa@yahoo.com
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"State of the State of PR"
Wednesday, January 27, 2010
Omni Hotel, Downtown Los Angeles
6:30 pm - 8:45 pm
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Join PRSA-LA as we open the 2010 programming year with the our most popular annual program - the "State of the State of PR." Frank Mottek, host of the KNX Business Hour, will moderate a discussion about the current state of the PR industry with some of Los Angeles' most influential senior-level corporate and agency communications executives.
Among other topics, the panel will focus on:
- What's ahead for the PR industry in Los Angeles, from a local, national and global prospective
- How the dramatic changes in media are impacting the public relations profession
- The latest trends in PR strategies and tactics
PANEL:
Moderator:
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Frank Mottek, Host, KNX Business Hour
Panelists:
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Dani Dudeck, Vice President - Global Corporate Communications, MySpace
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Patricia Fregoso-Cox, Regional Vice President, Communications, Time Warner Cable - West Region
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Fred Muir, Chief Executive Officer, Rose & Kindel
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Josh Gertler, President, Consensus Inc.
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Colleen Haggerty, Senior Vice President, West Coast Media Relations, Bank of America
This is a must-attend event for professionals at all levels! For more info and to register, visit the events page on PRSA-LA's Web site.
This program has sold out in the past so be sure to RSVP today!
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TELEVISION MEDIA
Wednesday, February 10, 2010
Southern California Gas Co. Tower
8:00 am - 9:00 am
Everybody knows the two toughest (and often most dreaded) jobs in PR are phone pitching and follow-up calls. The good news is that if you can master these skills, journalists will happily take your call.
This nuts-and-bolts session will help you gain the ear and, more importantly, the trust of these editorial "gatekeepers."
You will also learn:
- What journalists really think as they answer your call and read your pitch
- How to recognize and develop the news potential of any broadcast story
- What stories they want and how to pitch them
PANELISTS:
- Jay Eckstein, Planning Editor, ABC-TV Channel 7
- Alberto Mendez, Assignment Editor, CBS 2/KCAL 9 News
- Additional speakers will be announced shortly
For more info and to register, visit the events page on PRSA-LA's Web site. | |
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In Case You Missed It...
Highlights Now Available from PRSA-LA's Social Media & The Web 3.0 Frontier Seminar
If you were unable to attend last September's social media seminar at The Olympic Collection, don't despair.
 Audio and video highlights of the event are now available on the PRSA-LA Web site, where you'll find keynote addresses from Emanuel Rosen -- author of The Anatomy of Buzz, and Peter Shankman -- founder of Help A Reporter Out (HARO).
If you'd like more information about trends in social media, also consider registering for one of PRSA National's upcoming seminars on Social Media & Emerging Trends.
And of course, if you're the type who prefers to learn by doing, join and contribute to the discussion on any of PRSA-LA's social networking resources (see sidebar).
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L.A.'s PR Community Gives Back to Local Nonprofits
 PRSA-LA's 6th annual Quality Time with PR Minds event held on October 10, 2009 proved to be the largest yet, with 80 PR volunteers meeting in teams to provide free counsel to 30 local nonprofit organizations. Collectively, the PR volunteers donated more than 400 hours of counsel in one day!
Since then, several of the nonprofits have shared the great outcomes that resulted from the advice they received. For example, The CLARE Foundation -- a nonprofit providing alcohol and drug recovery services -- credits Quality Time with the Foundation's recent front page story in the Santa Monica Daily Press.
 PR volunteers have also shared how they benefited from the day. "Quality Time was one of my most rewarding volunteer experiences, and it was gratifying to hear the high level of strategic thinking from my fellow PR professionals," said volunteer Bonnie Somers, vice president of communications for Milken Family Foundation.
Started in 2004 as part of PRSA-LA's pro bono program, Quality Time has also been adopted and implemented by other PRSA chapters including Georgia, Nashville and San Diego.
The Quality Time Los Angeles committee thanks sponsors Kaiser Permanente, RAND and Emjay Creative for their continuing support. A big shout out also goes to PRSA's Young Professionals, who provided logistical support for this year's event.
Stay tuned for more information on Quality Time with PR Minds 2010. In the meantime, join the Quality Time group on Facebook or visit the Quality Time page on PRSA-LA's Web site.
Victoria LeLash, APR, PainePR
Event Co-Founder and Chair
vlelash@painepr.com
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Featured Company
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Our sister company - RezBuzz - offers video resumes and video profiles for individual as well as corporate branding. We also provide player and streaming services for your video. We're your one stop online video solution!
Visit us today at www.corpshorts.com. |
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MEMBER/AGENCY NEWS
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members. Please e-mail info to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com or Assoc. Editor Philip Sokoloski at psokoloski@filmla.com.
Tellem Adds Hearing Aid and Soundproofing Tech Clients
Tellem Worldwide has pumped up the volume on business by signing two new clients that focus on opposite ends of the audiology spectrum. The first is hearing aid maker Ear Technology Corporation, which is preparing to debut its Clik(R) Hearing Aid -- the first digital hearing aid programmed without cables or computers. The second new client is Quite Curtains(TM), which provides soundproofing products for a wide range of residential and commercial applications. Tellem will handle public relations support for each company's new product rollout. |
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MEMBER MILESTONES
Lewis & Associates Marks 50th Anniversary
 In a few weeks, Lewis & Associates - the PR agency founded by N. Richard ("Dick") Lewis, APR in 1960 - will mark its 50th anniversary. It's a notable milestone for an independently owned firm in any industry, let alone PR... Equally impressive is Lewis' involvement with PRSA; he has been a member for the past 48 years and earned his APR in 1967. Despite running his own PR firm for the past five decades, Lewis maintains the enthusiasm and vitality of a recent college grad who just landed his first agency job. He is recognized as an authority when it comes to PR for the real estate industry, and remains one of the most outspoken advocates for integrated marketing communications - an approach to PR and advertising that he has espoused since the 1970s. Perhaps most impressive is the fact that Lewis shows absolutely no sign of slowing down. His agency has won PRSA-LA's PRism Award for Best Newsletter four of the past five years, and he is the only PR professional to win the Society for Marketing Professional Services' Leonardo Award. The honors and accolades Lewis has earned over the past five decades are too numerous list... pretty impressive for an Army artillery officer who moved to L.A. in the 1950s with thoughts of career in journalism.
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 Mark Your Calendar
January 27
"State of the State of PR"
Omni Hotel, Los Angeles
February 10
At Breakfast With...
Southern California Gas Co.
February 17
Young Professionals Event
Details TBA
March 3
PRSA-LA ConneXions Mixer
Details TBA
March 25
Kenneth Owler Smith Symposium
USC Annenberg School for Communication and Journalism
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| Welcome New Members
| Mary Allison
Associated Press |
Michelle Lee Apodaca
Deckers Outdoor Corporation |
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Rob Asghar |
Timothy John Bannock
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Joshnya L. Center
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Julie Dawoodjee
Rentech, Inc.
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Maya Emsden METRO - LACMTA
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Cristina Escobar
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| Serena Nevada Ehrlich
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Natascha French
envy 2 the 9
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Daniel Guerrero
Visit Newport Beach, Inc.
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Maggie Healy
City of Redondo Beach
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| Jessica Hoy
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| Brenda Lynch
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Matthew Henry Meeks
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Eileen White Read
Center for American Progress
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Debbie L. Ream
Mount St. Mary's College
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| Sarah Miller-Reeves
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Steven S. Sabicer
Scripps College
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| Mariana Barnes Small
Lexicon Marketing, LLC |
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Attention Employers!
PRSA-LA Job Listings
The job listings section of PRSA-LA's Web site is a great resource for reaching qualified PR professionals seeking employment. Listings are free to post, and remain on the site for 30 days (renewable upon request). Click here to post a job.
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