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Trade Show Marketing  

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We truly want your opinion on this. 

  

This issue addresses trade show marketing, but in true PromoTips tradition, it's coming from a slightly different perspective.  

 


I filmed a trade show video in my typical wacky, shaky camera style.
After some consideration and input from industry  colleagues, it was determined that with references to the supplier removed, it would be OK to publish. 

 

The video reveals something about how some suppliers work their booths, but it also opens the door to discuss distributors respecting suppliers at trade shows. The article is below and we would like to know what you think of it and the video that accompanies it. The best comment on the video or article will win an iTunes card courtesy of AIA. (Our official iTunes contest sponsor)    

 

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Jeff Solomon, MAS
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Effective Trade Show Marketing? 

Trade Man with Badges
Truth is stranger than fiction, or so the saying goes. In this commentary I need to ask your opinion. Read on for your opportunity to contribute your thoughts. The best comment will win an iTunes card, courtesy of our friends at AIA.



An old friend and business colleague, supplier Jay Busselle from Digital Art Solutions posted a Linkedin poll question asking why people go to trade shows?

The featured answers were:
    * Nothing better to do
    * "Scan my badge and send me 5 catalogs"
    * Look for new ideas/new products
    * Source new vendors/suppliers
    * Participate in education/training

I have been to countless trade shows through the years. As I have visited with suppliers, show attendees are often seen in the time-honored, trade show ritual of walking up to booths with their badge held out...asking the supplier to: "Scan my badge and send me 5 catalogs." It's a common line.

Being the rabble-rouser I am, I just had to be the one vote for "Scan my badge and send me 5 catalogs" in Jay's poll.
As a supplier, Jay has experienced this a few times, which I believe it was included as an answer, obviously in a tongue and cheek way. 

Click here for the rest of the article. 

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The Promotional Products Education Foundation (PPEF) will be awarding $100,000 in 2012!

$67,000 of this will be for 64 new scholarships and the remainder is for renewal payments for previously awarded Four-Year and Chairman's Scholarships.

More information and the application forms are available at www.ppef.us. It is an exciting year as this year's awards will push PPEF over the one million dollar mark in scholarships awarded since 1989.

Consider the impact you will have by contributing!