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JEFF'S VIDEO RANT!
Jeff Rant's on Not Being Extinct! Click Here! |
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Evolution or Extinction? You Decide.
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 Funny thing about the future, it's coming whether you want it to or not. Are you ready to adapt to the changes the future will bring...or do you have your head in the sand thinking you can still do things the same way?
The fact is, things are changing and you will either embrace what's happening, or go the way of the dinosaur. And remember, dinosaurs are now extinct.
We've covered this topic before and we'll cover it again, because it continues to be relevant. What will business look like in 2 years? How about 5 years? Can you even consider how business will be done in 10 years? In this issue we feature a comprehensive article on the rise of Generation C. If you have not considered how you will communicate with this upcoming market, you will want to start thinking about it.
I've had the pleasure of interacting with many of the new leaders in our industry that are driving innovation and fresh thinking. People like Charley Johnson from SnugZ and Dana Zezzo from Pro Towels are doing it on the supplier side. Jason Black from Boundless Network and Mark Graham from RIGHTSLEEVE Promotional Marketing are doing it on the distributor side. We are pleased to present a commentary from Jason Black who addresses this important topic in this issue.
At last year's PPAI National Leadership Conference there was an underlying buzz about social media. Some folks said too much attention was being paid to it and others were hungering to learn more. PPAI has presented webinars on social media that have been very informative and like it or not, it is a hot topic. Mark Graham has been one of the webinar panelists and does a great job of answering many common questions in an informative article this issue. Those who are interested in social media basics will find his piece beneficial.
From my perspective, I don't see our industry as a whole thinking about how business will be conducted in the future. We're too engrossed in surviving the challenges we face today. Our industry will survive however, because our medium is a powerful brand building and sales generating tool that businesses and organizations need. But Suppliers and Distributors who can't adapt to this new marketplace won't survive...they will be the dinosaurs of our industry that became extinct.
Make it a great day!
Jeff Solomon, MAS
FreePromoTips.com
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SEE WHAT'S NEW:
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The Rise of Generation C
How to prepare for the Connected Generation's
transformation of the consumer and business landscape.
|  Colin is a 20-year-old computer science student living in London with two other students in the year 2020. He enjoys backpacking, sports, music, and gaming. He has a primary digital device (PDD) that keeps him connected 24 hours a day - at home, in transit, at school. He uses it to download and record music, video, and other content, and to keep in touch with his family, friends, and an ever-widening circle of acquaintances. His apartment is equipped with the latest wireless home technology, giving him superfast download speeds of up to 100 Mbps. Click here for the rest of the story |
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The Next Generation...
A Commentary from Jason Black, Boundless Network
|  Throughout history, there have been only a few times when entire generations follow a different path than their predecessors in business. In most cases the apple doesn't fall too far from the tree-many approaches to business and sales strategies remained consistent over long periods of time.
Right now is one of those rare moments.
Click Here for the rest of the commentary!
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Social Media for the
Promotional Products Industry - Q & A
Presented by Mark Graham, RIGHTSLEEVE
|  From one of the PPAI Social Media Launchpad sessions Mark Graham has answered the following questions based on his experience as the owner of RIGHTSLEEVE and the chief social media strategist at the company. His answers reflect his experiences after being active in social media since 2006. Mark notes that these are not necessarily the "right answers" as what works for them may not necessarily work for your organization.
This is good information for anyone who wants to learn more about social media.
1. With a small social media team here, it's difficult to keep up. Do you use freelance social media help?
Click here for the answers to this and 42 MORE questions
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