Is Business As We Know It Over?
Part Two
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Our last FreePromoTips e-newsletter, touched on the idea that business as we know it may be ending. That stirred up a stimulating conversation. The reality is that things are changing and we referenced a two-minute Who Moved My Cheese video. This is a based on classic book by Spencer Johnson.
Many in our industry want to find the "new cheese." If you missed the article, click here and feel free to comment. Of course there is no better place to find "new cheese" than at The PPAI Expo and there is still plenty of time to register.
We are in a season of change and change creates opportunity. I was visiting with a good friend in another industry that has its challenges, as most industries do these days. He mentioned that in the past American business has generated income through mining, growing and manufacturing. As we see, some of this is changing...so where will the new business income be generated? In our industry, I think it's from efficient technology, creativity and additional services.
Following up on this topic, we feature a contribution from Nowell Wisch from TradeNet. Nowell is a 34 year industry veteran and has a unique way with words. In his article, No Fleas on Me, he shares from his own unique perspective.
Make it a great day!
Jeff Solomon, MAS
FreePromoTips.com
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Forward-thinking people travel from all over the country to gain a competitive advantage by attending The PPAI Expo.
Here are some thoughts from a few of last years attendees in a two minute video. Click here!
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No Fleas on Me.
A Commentary from 34 Year
Industry Veteran, Nowell Wisch
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I  will celebrate my 34th year in the specialty promotional advertising products business at the next Expo. I have seen more amazing things happen than I could have ever imagined in the last three decades. Along with profound change, I've witnessed profound stupidity and ignorance. I've seen tremendous intelligence undermined by human nature and abominable behavior. In short, not much surprises me anymore.
Perhaps the most disturbing change I've witnessed in the business is our collective refusal to accept that the world within which we practice our craft refuses to remain the same. We are parasites because we are the handmaidens of advertising for almost every commercial activity going on in the world. Indeed, our very existence is dependent upon others for our survival.
Every industry is a parasite in some form. Every commercial activity depends upon another for its survival. A business needs customers or clients. A government needs taxpayers. Religion needs congregants with pocketbooks. We all depend upon the kindness of strangers for survival. Unfortunately, we, at least our industry, seem to view our symbiotic position as being above normal human behavior.
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