BAR SOAP OR LIQUID SOAP?
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Those who know me know that my mind works in mysterious ways. When my wife mentioned a few months ago that she thinks I have Attention Deficit Disorder, I thought that was odd. Having taken an online, unscientific test however; I've come to realize that I do in fact, have ADD.
This explains why my thought process is somewhat scattered. I'm OK with it, because it is this same neurotic passion that drives my business endeavors. Knowing this also helps me to understand why I am the way I am. In some cases, that is positive, in other cases, maybe not so much, but I've come to realize that I'm not alone with my ADD. If you have any thoughts on ADD, we welcome your comments.
My crazy mind was wondering recently about the growing shift from bar soap to liquid soap. Keep in mind that I have already stated that I am a bit nuts. What sane person thinks about such things?
My 14-year-old son would never think about using bar soap. It is not part of his culture. I remember the days when I would buy a 6 pack of bar soap, and it would last a long time. Liquid soap is of course brilliant for companies who make it. It's much more expensive and you go through it faster. I confess however, that the Cranberry and Antioxidant Pearls soap we have in our shower now is quite nice. My son likes the "manly" Axe VICE Revitalizing Shower Gel. The times they are a changing!
This FreePromoTips e-newsletter touches on changing times. We feature an intriguing article by John Jantch from Duct Tape Marketing. He addresses what he sees as emerging trends in 2011 and a link to his predications about 2010, which were pretty accurate.
Communication methods and strategies are changing faster than ever. Those who are unable to adapt to this new environment will not survive. Your comments on this topic at the end of John's article on the web site are welcomed.
We are excited to introduce an innovative new product from Ad-A-Day, This ties in perfectly with the topic of change. Being able to personalize the way your clients can market represents a new trend in promotional products. (This is like the hip "liquid soap" for our industry.) Watch the Ron Baron video that explains how you will make money with this item. Do not miss out on their special offer!
Jeff Solomon, MAS
FreePromoTips.com
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5 TRENDS THAT WILL SHAPE 2011
By John Jantsch
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Last year I wrote a piece where I predicted trends for 2010. You can read them here and I must say that I was pretty much spot on with most.
The thing about predictions and small business and I think I've developed a bit of knack for this odd duck is that no matter what trends are reported in the media, small business will always adopt it much slower and in ways that are counter to much of the hype.
Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are my predictions along those lines for 2011. Some of these might seem pretty obvious, but again, not in the way small business will adopt them.
Click here for John's Jantsch's take on 2011 trends!This is quite informative:Social Simply Is...Mobile Finally Lands...O2O Becomes Strategy...Networked Referral Automation and Apps Over Web. |
