10 Ways You Can Catch Up
By Ann Handley
Thirteen years ago, I co-founded a company called ClickZ. It was one of the first sources of how to market your business online. In its infancy, ClickZ was a simple website featuring a single daily how-to article.
At the time, it was a hot source of cutting-edge information on things like how to create an effective banner ad, ways to count ad clicks, how to brand online, and (within a year or so) the emerging business of email marketing.
Often, I hear laments from folks who barely have a website running, who haven't a clue how to start a blog (or a Facebook page, or a Twitter feed, and so on), and who are grappling with the essential question of whether they should do any of it. They feel so far behind the curve that they can't discern any kind of arc up ahead.
Their mood is best described as Overwhelmed, with a subtext of, "Isn't it impossible to catch up now?" What advice would you tell someone who is a "digital slowpoke?" How would you advise them to begin creating a digital and social media presence?
Here are my ten suggestions;
1. Create a solid Web presence. Of course, you need a website. Create one using one of several free website development tools. Some good easy-to-use options for non-geeks include Weebly, Wix, Webs, Yola.com, or Flavors.me. For a stupid-easy solution, use blog software from WordPress.org as your main Web page.
2. Open the door to interaction. Make sure you spell out on your website what your small business does, who it serves, and where it's located. That sounds obvious, right? But it's surprisingly easy to overlook the basics when you're the one building it.
3. Start a database.
4. Start publishing.
5. Open the door to interaction a little farther.
PLUS 5 MORE!
This article is filled with great information and links to a variety of beneficial resources.
Click here for the full article and all 10 Tips
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