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WHAT WOULD YOU DO?
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 Recently, I did the very thing I HATE our clients doing. I shopped online to save a significant amount of money. Using this real world example, I wanted to share the dilemma we, and our customers, face when purchasing products.
So...ask the question, what would you do?
For some time I had been lusting for a particular camera. Business is pretty good so I felt the time was right to buy it. I found the camera online $150.00 less than my local store. The price included free shipping. I enjoy working with my local camera shop, where I have a good relationship. They educate me and help me be successful in my photography efforts. (Is this similar to what we do for our clients? Change photography to marketing.)
I WANT to give them the business...but I will save $150.00. By saving money, I'm not supporting my local business, sales tax is not going back into my community and I have done what many of us consider to be a terrible thing. We HATE when WE lose business to online merchants due to price. I've done the very thing I detest.
Should I feel bad about this purchase?
Is it better to have paid $150.00 more?
Do our clients even consider if this is right or wrong?
Is saving money bad?
Online merchants may appear to be a threat to our industry, but there are ways we CAN win at the price game. There is much to said about the ways we as "promotional marketing consultants" can bring additional value to our clients that will counteract online shopping. We will address this concept in future FreePromoTips issues.
So...what would you do? Shop online to save money...or support your local merchant? Is what I did horrible or would you do the same thing? You can help me feel better or make me feel worse.
Click here...let me know what you think!
Since we are talking about shopping in this issue, we are pleased to feature a very useful product from one of the industry's top suppliers. We invite you to take advantage of our exclusive FreePromoTips special offer from Evans. See below for more information.
Jeff Solomon, MAS
FreePromoTips.com
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DON'T MISS OUT ON THIS FREE SAMPLE FROM A GREAT SUPPLIER!
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The goal of this featured "real world" promotion is to encourage customers to utilize reusable, recycled grocery bags and create sales stimulating branding opportunities. Several businesses benefited from creatively using this practical NEW product.
This Program Has Been So Successful
it Has Resulted in Multiple Reorders.
You will benefit by getting a FREE sample of this useful new product from award-winning supplier Evans! In today's marketplace, the savvy salesperson will offer promotion opportunities for their clients. You can't sell it if you don't show it!
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5 SELLING TIPS TO
INCREASE YOUR SALES!
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 5 Tips to Increase Your Sales
By Bob Leduc
Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.
1. Lead with Your Biggest Benefit
What's the biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.
State your biggest benefit in the headline of your ads. Put it in the first sentence of your sales letters. Include it in a title at the top of your web page. Use it as the opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.
Click here for the rest of the list!
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