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Are You Threatened by Low-Ball Pricing
and Factories Selling Direct
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 In the past, online companies have never threatened me because we bring creativity and value to the client relationship. That was the past. Fast forward to The New Paradigm in 2010.
I have a good client that WANT'S to buy 2000 flash drives from us. He sent me a flyer they received from a company that sells these drives around my cost...even with my company's preferred pricing. I'll get the business, because of some other things I bring to the table...but this was quite eye-opening for me.
Relationships and creativity still bring value to savvy clients who appreciate these benefits. With today's economic pressures however, I believe that some business will be lost to online companies that are either direct sellers or suppliers selling direct. I've lost business to low-ball online sellers and I suspect you have too.
Would you buy a half million-dollar house online? That may seem absurd, but this is exactly what Lennar, a huge home builder, is doing. But this is part of The New Paradigm. Click here for my video commentary on this topic.
How does this relate to our industry? Some buyers are content to look online, click and buy. That may be fine for commodities, which is a key part of what we do, but others want to touch and see what they are buying. Others still want to work with a professional who can give them a vision of what their promotion will look like. We can easily get virtual samples, offer creative services and create an experience of how a promotion can work for the client.
How do you do that? A few ways are to take advantage of education opportunities, connect with suppliers and attend trade shows. Your friends at FreePromoTips will continue to provide valuable information that will help you achieve your goals.
To that end, we would like to present you with some powerful information from popular industry educator, Ron Baron. Anyone who attends his classes knows that Ron is a master motivator. He is involved with Showtime, a traveling business-building experience that uniquely enables you to connect with suppliers in an intimate way. See Ron's article below.
Jeff Solomon, MAS
FreePromoTips.com
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A FreePromoTips Exclusive...
and Great News from SnugZ!
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 There is No Reason to Not Use SnugZ for the Industry's Hottest Item!
Only FPT viewers have access to this personal, inside information from this industry leader! |
Do You Want Your Life to be BETTER?
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 Yes, it's certainly different out there. Business is no longer "as usual." So it makes sense that we have to change our strategies to be successful and get wealthy in today's economic environment.
There isn't anyone reading this that doesn't want his or her life to be better, yet we wake up every day, do exactly what we did yesterday, and wonder why our lives aren't better.
It's time to start changing the way you do business, the way you think about doing business. Anything you offer is readily available on the internet. Budgets are being slashed, and rightfully so. It's no longer your job to sell anything to anyone. Anyone can find any "thing" by themselves without much effort.
Remember, you do not sell "things." If you think you're in the business of selling imprinted products, then you don't understand your own job. Imprinted products are just an excuse...an excuse to get an appointment in front of your clients so that you can show them how creative you are, how smart you are. After all, what you're really selling is your BRAIN!
Click here for the rest of the article!
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