This man, lets call him Fred, suffered from poor eyesight, so he didn't watch television or read the newspapers. He was also hard of hearing, so he didn't listen to the radio either. But he made good hot dogs.

Every morning, at the crack of dawn, Fred visited the market where he stocked up with the best-quality sausages and the freshest rolls available. And before office commuters hit the streets on their way to work, he took up his position at a busy intersection.

"Lovely morning, Sir, don't you want to buy a hot dog?" he would say when a man passed by. "You look especially lovely today, Madam, don't you want to buy a hot dog?" he would call out to passing females. And because his stall looked clean and inviting and the smells that emanated from his sausage cooker were seductive, few passers-by could not resist.

Business was brisk, but Fred wanted more. He had a banner made that advertised his hot dogs and put it up between two street poles every morning. This meant that he had to get out of bed even earlier each day, but he didn't mind because it drove sales upwards.

 

Click here for the rest of the story that speaks so succinctly to today's marketplace.

 

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