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Is This Guy for Real?
You Decide.

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In This Economy, You Need a Competitive Edge. 
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Eco Choices on a Budget, Learn More and
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Is This the Golden Age of Promotional Products?
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Get a Free Sample of the New Evolve Biodegradable Drinkware Line.  Click Here.
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Check out these Exciting Slinky Adhesive Note Pads. This is a New Cool Product Your Clients Will Love! 
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Things Aren't So Bad.
If You Can Write a Check...
You are Doing Better than
the State of California!

Lawmakers Sleeping

OK...I jest...sort of.  At the time I wrote this PromoTip, lawmakers in my great State of California have been falling asleep attempting to resolve the budget crisis, which has positioned them to be unable to write checks.  Of course the solution is painful.  There are all kinds of new taxes proposed, programs to be killed and jobs that will be lost.  

Why didn't the State see this coming?  Why didn't the automakers see their shortfall coming?  Why didn't the country see what was happening?   Well...those are questions for someone else to address.  PromoTips is not a political communication vehicle, but it is a resource program that touches on business issues for those that are in the custom imprinted products industry.  

We are in interesting time for sure, but many that I talk to around the country are upbeat and their sales reflect it.  Recently, we have covered articles like Things You May Not Hear on the Way to the Recession and There are Two Ways to Deal With a Recession.  If you missed these positive articles I encourage you to check them out along with past PPAI Chairman Paul Kiewiet's video on this being the Golden Age of Promotional Products.  

In this issue, we feature an outstanding piece that was published in Corporate Logo Magazine. This article offers 14 tangible Tips to thrive in a down economy. 

Happy business building!

Jeff Solomon, MAS, BCF
FPT.com
Get to Know SnugZ...
  Charlie Johnson
Many of you have met Charlie Johnson at trade shows.  We know he's a great guy and that SnugZ is a great company.  In this video tour of his office, you will learn that Charlie is a bit of neat freak.  His office is CLEAN...and you will discover he has a green thumb. 

Click Here for the Video and
Your Opportunity to Comment!


Do you think this office video is "staged?"  Can anyone be this neat?

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14 Tips for Small Businesses
to Thrive in a Down Economy


Recession

If your thoughts are primarily fear based, if you're envisioning the worst for yourself and your business, if your conversations are focused predominately on bad news, then you're seriously impeding your own success. Instead of giving succor to all the negative blathering, buckle down and determine to take three actions every single day to improve revenue. Here are some suggestions:

1. Don't you DARE Pick up that phone - unless it's to generate business. Be ruthlessly disciplined about generating business as JOB ONE. Any activity that doesn't secure new business should be delegated or done during non-business hours. Prioritize everything else around this fundamental principle. During business hours, dedicate yourself exclusively to building your business.

Click here for the other 13 business-building Tips!