October 2010
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Puget Sound Food Network Receives Specialty Crop Block Grant Funding Through WSDA
Puget Sound Food Network Partners With King County Public Health
Focus on Farming Conference November 4th
Hidden Meadow Ranch and the Skagit WholeSale Market
NABC Welcomes New AmeriCorps Volunteers
Pasture Raised Beef at Hit on Whidbey Island
NABC & Sustaninable Connections Receive Grant for Feasibility Study
Puget Sound Food Network Receives Specialty Crop Block Grant Funding Through WSDA
On September 17, Deputy Agriculture Secretary Kathleen Merrigan announced the award of block grants to enhance the competitiveness of specialty crops. Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture, and nursery crops, including floriculture.
The 54 grants total approximately $55 million, funding 827 projects in fifty states. Funding supports the competitiveness of specialty crops and America's specialty crop farmers. Washington State Department of Agriculture received $3,744,666.16, the third highest award recipient following California and Florida. Puget Sound Food Network (PSFN) was granted $95,009 of Washington's award.
 
The beneficiaries of PSFN, a project of Northwest Agriculture Business Center, are primarily small to mid-sized specialty crop producers of fruits, vegetables, tree nuts, herbs, and nursery crops. The approximately 10,000 farms and 4 million eaters in Northwestern Washington are the target beneficiaries of PSFN through increasing direct market opportunities close to production, building lasting relationships in the community, preserving sustainable food production close to home for prosperity as well as positive environmental impacts. The economic impacts of PSFN will be felt immediately through direct farm sales. PSFN focuses on connecting buyers and sellers of all sizes by creating or enhancing production, processing, distribution, sales, and marketing opportunities for specialty crop producers.
 
The ultimate goal of PSFN is to build a strong food community in the Puget Sound region by being the liaison for specialty crop producers and buyers to connect and conduct business. By offering a central online network space complimented by personal relationships with account managers, PSFN will strengthen food community connections across a regional, values-based supply chain, and increase market access and profits of regional specialty crop producers.

For more information about PSFN or to join, please visit www.psfn.org or contact Lucy Norris, Project Manager, at lucy@psfn.org. Summaries of all USDA SCBGP awards can be viewed at www.ams.usda.gov/scbgp.  
Puget Sound Food Network Partners With King County Public Health 
On July 21, 2010, City of Seattle-King County Public Health announced the 2010 award recipients who applied for $8.9 million in Communities Putting Prevention to Work (CPPW) grants.  Award recipients represent many talented and passionate local organizations committed to increasing healthy choices for King County residents.
 
Seattle Human Services Department (SHSD) was awarded two HEAL (Healthy Eating/Active Living) grants and Puget Sound Food Network (PSFN) is contracting  with SHSD to participate in a project focused on connecting local food to Seattle's least served communities through the Congregate/Home Delivered Meal Program.  The goal of this project is to make healthy foods, preferably local farm products, affordable for senior congregate and home-delivered meals and child care centers by cooperatively purchasing fresh local produce through a Farm-to-Table partnership.
 
Aging and Disability Services will set up regular Farm-to-Table coordination meetings to create a strategy for and track the progress of the cooperative purchase of local produce from local farmers. Washington State Department of Agriculture (WSDA) will assess senior meal provider capacity to plan seasonal menus, store and prepare fresh produce. WSDA will also train meal site managers as needed. WSDA and PSFN will work together to identify and link meal program purchasers to ethnically diverse farmers who have produce available at an affordable price. Clean Greens Farm will expand growing capacity within existing land to offer produce that meets meal provider cost and produce specifications. Meal providers will purchase processing equipment as needed, facilitate staff training, and pilot test cooperative purchasing at 2 to 3 meal sites. After the pilot test, meal providers will implement cooperative purchasing for home-delivered and congregate meals. WSDA will assess the feasibility of expansion of cooperative purchasing to ELFS child care centers.
 
PSFN will serve as "benevolent broker" for a 12-month term starting in November, and act as PSFN's project liaison working directly with local food producers on behalf of senior meal services, childcare centers and public school sites identified by Seattle Human Services in underserved South Seattle.  It will be PSFN's responsibility to directly identify local food sources, negotiate pricing and create solutions that will lead to a richer understanding to create opportunities for expansion and modeling for similar models in other cities, especially underserved communities.  PSFN will be tasked with tracking and reporting our contributions to this project, identifying key obstacles, and creating new solutions for the future.  The full project's duration is twenty months starting this month.  
 
PSFN is proud to be engaged in this new partnership because it has enormous potential to make a positive impact on the health and sustainability of both urban and rural communities, while helping to preserve our rich farming traditions in Northwest Washington by creating diverse market opportunities for local food.

For more information about CPPW, it's goals and a full list of direct grant recipients, please visit http://www.kingcounty.gov/healthservices/health/partnerships/CPPW.aspx.
Please contact Lucy Norris, PSFN Project Manager, at lucy@psfn.org for information related to PSFN's role in this important new project.
Focus on Farming Conference November 4th
Focus on Farming VI The seventh annual Focus on Farming conference will be held November 4th at the Tulalip Resort & Conference Center.  Hosted by Snohomish County, the conference brings together producers, industry professionals and policy makers for a day of educational tracks and networking opportunities in order to identify and anticipate market demands, and how best to meet them.
 
This year's conference theme is  "Get Up and Grow!"  The day begins with a panel discussion on organic and traditional growing methods and why they each can work.  From there, participants can choose from six different tracks offering dozens of workshop sessions that focus on emerging markets, consumer purchasing trends, conservation practices, healthy soils and more.  Highlighting this year's keynote speakers list are Bob Treadway and Damian Mason.
 
As always, the day is filled with a gourmet lunch prepared by local chefs with locally grown and raised food. The evening will be topped off with a wine-and-cheese tasting featuring wineries and artisan cheese makers from Western Washington.
 
To register for the conference or to view a list of breakout sessions, go to www.focusonfarming.org. For questions, contact Linda Neunzig, the county's agriculture project coordinator, at 425-388-7170 or linda.neunzig@snoco.org
Hidden Meadow Ranch and the Skagit WholeSale Market
Hidden Meadow lambs
Hidden Meadow lambs
 Hidden Meadow Ranch is a family farm that raises Heritage turkeys, sheep, ducks, chickens, and pigs in Skagit County. Hidden Meadow Ranch is also a member of the Puget Sound Food Network. PSFN recently sat down with Laura Faley to discuss Hidden Meadow Ranch's participation in the inaugural season of the Skagit WholeSale Market.
 
The Skagit WholeSale Market is designed to help local food producers in the Puget Sound region, particularly Skagit County, to connect directly to wholesale buyers. A collaboration between the Skagit Valley Food Co-op and Puget Sound Food Network, it is only one of two grassroots business-to-business market of its kind in the region (PSFN also established the first Seattle Whole Market this year), providing a personal way for buyers to source wholesale volumes from many Skagit and surrounding producers, in the same place at the same time.
 
Ann Leason, Operations Manager for PSFN, recently interviewed Laura Faley of Hidden Meadow Ranch about her experiences selling farm products through the Skagit Wholesale Market:
 
Q: Do you think the Skagit WholeSale Market is a good idea?
 
A: Yes, I do - for a number of reasons. PSFN has the time to advertise and drive business to the market. Those of us who produce food are already working 40+ hours a week and can't spend the time to drum up wholesale buyers for such a market. We also don't always have the connections to wholesale buyers that organizations like PSFN and the Skagit Valley Food Coop may have. The WholeSale Market also broadened my view of where and how I should be marketing my product. I had thought of restaurants but the institutional buyers, such as Schools and Hospitals; they weren't even on my radar. 
 
Q: How else has your participation in the Skagit WholeSale Market changed your marketing practices?
 
A: Hidden Meadow Ranch had never participated in a Farmers Market before. Our business has been primarily word of mouth and by communicating to one consumer at a time. The WholeSale Market guided me to add signage and some extra flash to our setup. We also began thinking about how to market our product to a larger wholesale audience by using USDA butchers and preparing different cuts of meat, rather than only selling by the half and whole animal.
 
Q: Anything else you would like to add?
 
A: Yes! Hidden Meadow Ranch has turkeys for sale just in time for the holidays. We have Broad-Breasted Whites and two Heritage breeds, Narragansett and Beltsville Small White's. We are also taking pre-orders for our spring pork.
 
For more information regarding Hidden Meadow Ranch contact Laura Faley at (360) 416-0109. For more information or to become a member of the Puget Sound Food Network please visit www.psfn.org
 
NABC Welcomes New AmeriCorps Volunteers
NABC is very pleased to announce our participation for a second year in the SCORE AmeriCorps program with the hiring of two new volunteers.  They will be working with us for a ten month term on two of our core programs:  the Puget Sound Food Network and the Greenbank Farm Training Center.  Emma Brewster will work with PSFN's Lucy Norris in partnership  with Seattle Human Services to develop their new Healthy Eating/ Active Living program.  Ellen Manderfield will work with NABC's Maryon Attwood and Sebastian Aguilar on the Training Center's CSA farmer training program.
 
Emma Brewster
Emma Brewster
 Emma is completing her work as a Research Assistant in the Department of Sociology at Cornell University examining food insecurity and other indicators of poverty in Upstate New York.  Emma is very passionate about, and interested in, food and its many roles in the lives of people -- particularly women.  She holds a bachelors degree in Development Sociology from Cornell University with courses in Anthropology, Inequality Studies and Communication. Academically interested in the implications of global agriculture and the development of regional food systems intersection with public health, Emma looks forward to taking a more active role in research and community engagement here in Washington.  Emma will play an important role representing PSFN in the Farm to Table partnership led by Seattle Human Services.
 
Ellen Manderfield
Ellen Manderfield
 Ellen Manderfield joins us from a small town in Houghton, Michigan.  She is a recent graduate from the University of Northern Michigan where she majored in Environmental Sciences with an emphasis in biology. She has worked for the Forest Service and a local food-coop in Michigan. Ellen identifies herself as a hobby farmer and is passionate about cooking and baking and even moved her canning jars with her when she drove here recently from Michigan. She will be supporting the Greenbank Training Center and Sebastian's work at the Farm in Greenbank and working at the NABC office a few days each week.
 
We look forward to the energy and professionalism these two volunteers will bring to our team.  Watch for updates to the projects they support in future issues of Bringing The Farm To Market or on the NABC website at www.agbizcenter.org
Pasture Raised Beef at Hit on Whidbey Island
  
 Whidbey Island Grown Pasture Raised Beef is made available to Island residents at The Goose Community Grocer in Langley. Shoppers at The Goose have had and will have a chance to sample the beef at several special samplings that have taken place and will continue to take place in front of the store throughout the year. The community has been very supportive of the program and has responded well with continuing purchases. The Island beef program was presented recently to a group of interested residents at the Island County Fair in Langley. Presenters were Maryon Attwood, John Albertsen and Gary Merritt. All in attendance were very interested and many expressed interest in purchasing the product.
 
The Goose Community Grocer has been a great partner in helping to work out the logistics of the program which is now ready to expand to other locations on the island. According to store manager Larry Hooker, "we are very pleased with the community response to the program and gratified that we could play a part in bringing this quality product to market." The program was recently expanded into the Star Stores in Langley and Bayview and is being considered by a major retailer in the Seattle area.
 
Sales of Whidbey Island Grown pasture raised beef directly support local farming on Whidbey Island and help to preserve the rural character of the Island. The program was developed with support from the Northwest Agriculture Business Center, and from Island residents wanting to assist local Island farming. All ranchers in the program are members of Whidbey Island Grown and the Puget Sound Food Network.
NABC & Sustaninable Connections Receive Grant for Feasibility Study
Apple pickerThe announcement of 28 USDA Block Grants awarded to enhance the competitiveness of specialty crops includes a joint application by Sustainable Connections and NABC.
 
Sustainable Connections Food and Farming Program along with NABC's Whatcom County office received a three-year $220,338 grant to support local and regional food system development. The grant will enable SC's Food and Farming Program to reach a larger market for local producers through targeted assessment, marketing, and promotion for specialty crops.
 
NABC's portion of the grant proceeds will support its work in Whatcom County to conduct feasibility studies for increased value-added processing for specialty crops, and based on feasibility, to provide project management support for new business development and start-ups. "This grant project and funding will provide significant support in helping us to get started on re-instituting food processing capacity in county," states Jeff Voltz, NABC's Project Manager in Whatcom County.