Spotlight:  Spring Campaign

Athens in the springtime is beautiful and bustling with major annual events and festivals, making it a prime time to promote our city to travelers.  The CVB's "Take a Break this Spring" campaign starts this week and includes:

• Direct mail to approximately 13,000 qualified households in our drive market
• Online ads at AJC.com, 280,000 impressions
• Facebook ads
• Email blast to 7,000 opt-in subscribers
• Social media: Twitter, blog, Facebook entries
• Video on YouTube
• VisitAthens.GA/Spring landing page

Welcome, Megan Mauldin 

The CVB is pleased to announce the hiring of Megan Mauldin as Sales and Servicing Coordinator.   Megan transfers to the CVB effective March 22 from her position as Classic Center Assistant Box Office and Patron Services Manager.  Please join the CVB in welcoming Megan on board!

Meetings & Conventions News

Have a little faith:  Neither rain, nor snow, nor gloom of night will keep The Classic Center from playing host!  As The Classic Center prepared for the February 12th arrival of one of its largest groups, the 2,000+ expected attendees for Festival of Faith, the Center also dealt with the arrival of snow.  CVB and Classic Center employees brought out the shovels and cleared the way for Festival of Faith attendees.  Now that's going the extra mile!

Don't Miss Out:  Current Opportunities

The Georgia Visitor Information Centers (VICs) are again hosting Georgia on my Mind days at all statewide VIC locations.  This a great opportunity for free marketing and exposure to the thousands of travelers who come through the VICs. Showcase your Athens attraction, hotel, restaurant, destination, or product with displays and giveaways - it will be a fun and productive day for all!  The Lavonia VIC, closest to Athens, will host their Georgia on my Mind day on May 28.  Please contact Amy Clark if you are interested in participating.

On March 11, the Athens CVB and The Classic Center assisted in presenting a full day's program on Quality of Life for 32 of this year's LEAD Athens participants.  Based on an itnierary planned by Chuck Jones and Paul Cramer,  Shannon McCullough of The Classic Center and CVB Information Specialist April Moore Skelton coordinated visits to the T.R.R. Cobb House, the University of Georgia, The Classic Center, Multimodal Transport Center, State Botanical Garden of Georgia, and Hotel Indigo. Participants heard from a variety of community leaders and businesspeople, including Amy Clark of the CVB,  to deepen their understanding of how business and culture impact quality of life.