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R&R Marketing & Accounting Ltd
Greetings!
"There are three different kinds of companies; those who make things happen, those who watch things happen; those who wonder what's happened." Anonymous
So which one do you want to be?
Why do some businesses find it hard to succeed?
Everyone would love to have a magic wand to make things happen but let's be honest, it doesn't exist.
This takes me back of when I was a child, and really wanted the latest Barbie doll, anyway my mum told me, there is no magic wand; things do not come to you just because you ask if you want something you have to work hard for it. For so many years I related that to getting shoes and handbags until I R&R...
In order to have a successful business here are a few Winning Marketing Practices according to Philip Kotler:
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WIN through higher quality
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WIN through better service
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Continuous product improvement
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Innovation & diversification
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Exceeding customer expectation
Nowadays competition in the market is very tough; many small businesses are so worried about their finances and mistakenly see Marketing as a cost as opposed to an investment.
Marketing can help a business position itself, attract new business, create an interest, build up a desire and make your target audience choose you over your competitors.
All of this sounds great in theory I hear you say, but does Marketing help my business and how much will it cost me? It's quite simple really. A good Marketing Consultant will advise you on the best tools to use according to your budget and can also help you identify unmet needs and help you develop your business so as to help satisfy your clients.
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The Importance of Creativity in Marketing
How important is Marketing when you are trying to attract new clients? Do you think you can do it yourself? Do you think a designer alone can do the job?
A designer designs what they are told to but it is down to the Marketing specialist to come up with an effective Marketing message and to analyse your target audience.
Below are some effective advertisements with a well thought out message, delivered in a very effective way.
A Glass & Window Cleaning Product
Life size images were stuck on glass doors in shops in South Africa for the advertisement of a glass & window cleaner. The expression on the face is priceless!
Coffee Manhole
A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wording around the cup reads 'Hey, City That Never Sleeps. Wake up. Folgers".
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Summer Opportunities
July & August Only!
15% off Marketing Material
If you would like to take advantage of these offers please call us quoting reference number below and we will be happy to go through any of these services in more detail.
Reference Number: RRJUA
These offers are available until 31st August only.
They can be booked in July and the commencement date can be any time within 60 days of booking. |
