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R&R Marketing & Accounting Ltd
Greetings!
"Is now the best time for Telemarketing and do you know the difference between Telemarketing & Telesales?"
Before deciding whether telemarketing and/or telesales is good for your business it is fundamental that you know the difference between the two.
Telesales is a much older term used for telephone selling; when this tool first came out people were only selling over the phone.
As years went by people started to understand the importance of increasing awareness and building interest rather than just the actual sale in itself.
Telesales may lead to one single quick sale; telemarketing on the other hand can help you develop a relationship with the person on the phone, build their trust and improve their perception of your business which in turn will generate a loyal client and potentially achieve several sales from one single contact and often of a bigger value.
Telesales = Tele + sales = telephone selling = Achieving a quick sale over the phone but often not so easy and may lead to a really poor perception of your business.
Telemarketing = Tele + marketing = telephone marketing = Building an interest, promoting a business, generating leads, creating prospects and informing them of your news and offers. |
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Opportunity of the month - March Only! New Offers
- 10% off Proofreading
- 10% off Telemarketing Training
- 15% off Telemarketing hourly rate
- 30% off when you book a 6 hour Marketing consultation
- FREE logo design when investing in a 10 page website with CMS (Content Management System: this allows you to amend the website yourself)
If you would like to benefit from these offers please call us quoting reference number RRMAR and we will be happy to go through any of these services in more detail.
These offers are available for March only.
They can be booked in March and the commencement date can be any time within 60 days of booking. |
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Tips of the Month
So is now the best time to invest in Telemarketing?
Apparently we are finally out of the recession!
Now is the time to let your prospects know you are still in business.
We can help by planning a campaign for you, making sure you call people at the best and most productive times, and that you have the best pitch and image.
You only have about 3 to 6 seconds to impress your caller and keep them on the phone. We have prepared some of the many tips we give our clients when providing them with telemarketing training.
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How to get past the gatekeeper? Talk to them and not at them. See him or her as a business associate or a friend - it will make it harder for them to put up a barrier.
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Be relaxed when talking to the other person on the phone, they are simply doing their job.
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Be professional / use a professional, slightly senior tone, make sure the other person knows you are a confident professional business person who is passionate about your business but do not over do it.
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Listen to the gatekeeper. Many times I got through to thr decision maker, CEO just by listening to the gatekeeper. Scenario: Spoke to a gatekeeper, let's call her Sarah. When I call she tells me David (decision maker) is on holiday until the 13th of the month. I say "lucky him where did he go anywhere nice?" and Sarah said: "Barbados". Now when I call on the 15th (allowing two days for him to sort out his paperwork). I would say: "Hi Sarah is David back from Barbados yet?" Chances are she probably has no clue who I am but she is more likely to put me through.
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Be honest & specific. If you are asked if this is a sales call simply say that you would like to introduce your business to their company and see how you can help.
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Make sure your data is up to date and that you are allowed to call them. A lot of people wrongly use online directories to get their database and they do not check whether it is ok to call them. Some businesses register for Telephone Preference Service which means if they receive a marketing call they can actually sue the company calling them. Ask a professional to run a Database Maintenance Campaign. -
If the person you are calling tells you they are currently using your competitors gather as much information about them and see what they are doing right or wrong, this can still help your business grow and improve.
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Role Play. Everyone hates this but it is a great way to practice. The more you practice the better you become at promoting your business; also, the person you are practicing with could give you useful tips. Make sure the person you practice with is a professional and understands sales and marketing. If you need training or need help with role playing please click here.
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Mention your offers and that one of your representatives will be around their area and could pop in and have a quick meeting with them.
ENJOY YOURSELF ON THE PHONE!
Have fun and smile!
To find out about our telemarketing training services or our telemarketing campaign planning please click here.
If you get too stressed over a call then step away from the phone and go for a walk! |
