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Small Business Programs Fall 2008
Seymour Rudin Small Business Resource Center
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Greetings!
Here's a listing of library programs designed for those with an interest in business: marketing, operations, human resources, small business start-ups, and more.
Registration is necessary and can be done by telephone at 223-9091 or from our webpage at www.fairportlibrary.org. For more information on any of these programs, please call the library.
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Rudin Lecture Series
E-Myth Revisited
Every year more than a million extremely talented people start small businesses, only to work themselves out of business a short time later--at least 40% within a year and more than 80% within five years!(1) Is it the economy that dooms so many small businesses? Lack of financing? Bad products or services? In his book, The E-Myth Revisited, Michael Gerber points out that the fatal blow often occurs before the first day a business is open and is a direct result of the something he call the Entrepreneurial Seizure.
Join Alan Sartain, President of ReSults, LLC; Bill Brennan, Co-founder of LeadsSource; and Frank Cania, SPHR, CEO of CANIAHR, LLC; as they exlpore what causes the Entrepreneurial Seizure and the resulting Fatal Assumption. Find out how to survive the three phases in the growth of a business and why it is important for a small business owner to have multiple personalities. This workshop can help change your perspective on running a busienss and plant the seeds for your success.
Thursday, October 23, 2008 6:30 pm
Elma Gaffney Meeting Room--registration required--call 223-9091
(1) Small Business Administration, Office of Advocacy, Frequently Asked Questions, August 2007
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Internet Tools
Google Docs
Create
Word-like documents and Excel-like spreadsheets using Google Docs. All
you need is a free Google account and a computer connected to the
Internet and you can collaborate with other people on your documents
and spreadsheets.Come to this presentation by Barbara Moore and see why
Google docs gets rave reviews.
Thursday, October 16, 2008 7:00 pm
Elma Gaffney Meeting Room--registration required
Online Social Networking for Small Business
What
can the new online social tools do for your business? Find out how to
take advantage of online social networking to make connections and to
increase the visibility of your small business.
Wednesday, November 12, 2008 7:00 pm
Elma Gaffney Meeting Room--registration required
SCORE Sponsored Workshops ($10 fee for each program)
Top 11 HR Mistakes Small Businesses Make and How to Avoid Them
Do your employees compare working in your company to a Dilbert cartoon? Have you ever thought they were laughing about last week's episode of The Office when it was your office they were talking about? Every organization makes HR (Human Resources) mistakes from time to time and small businesses are no exception--and every mistake has the potential to be very costly!
With 25+ years of business experience, and over a decade in HR, Frank Cania has been exposed to almost every HR mistake imaginable--and lived to tell about it. There are some mistakes that just won't go away. Classics like, "What do you mean I can't ask that in an interview?" and "I decided to let you go because you're single and Harry has a family to support" to "I pay everyone a salary because it's easier." Join Frank for 11 HR Mistakes Your Mother Never Warned You About!
Tuesday, September 23, 2008 6:30 pm
Elma Gaffney Meeting Room--registration required
Low Cost/No Cost Marketing
Big corporations spend millions of dollars to launch new products and keep their name in front of potential customers. Self-employed individuals and small businesses have the same need, but not the same budget.
Why are 60% of new businesses gone within 3-5 years? In the vast majority of cases, people have no idea how to market, promote or sell their products or services.
There are many inexpensive ways to make customers aware of your products and services. All it takes to find effective, low-cost marketing opportunities for small businesses is a little ingenuity and a lot of persistence. Bill Brennan, a Fairport small business owner, will present some traditional marketing tools and some guerrilla ideas to get you started.
Wednesday, October 1, 2008 6:30 pm
Elma Gaffney Meeting Room--registration required
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SCORE One-on-One Counseling
Free and confidential counseling on the first Wednesday evening of each month. Reservations required. Call SCORE at 263-6473 weekdays between 8:30 am and 4:30 pm to register.
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The Seymour Rudin Small Business Resource Center is a collection of resources designed to serve the information needs of the small business community in the Fairport/Perinton area.
The Center features a collection of business publications, magazines, reference materials and web sites geared to assist small busienss owners. Reference and circulationg materials are available on topics such as advertising, customer service, franchise opportunities, preparing for financing and bank loans, writing a business plan, and sales and tax reporting.
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