Michael Damphousse, Green Lead's President, is listed as THE Top Expert for LinkedIn Answers, Lead Generation section.  Each newsletter, we will include one of the Question and Answers from LinkedIn:

 

Asked by Anthony Derbyshire: "How many salespeople out there still cold call in person?."

Mike's Answer on LinkedIn: "Two comments:

1. Don't think of the "cold" in "cold call" to mean a cold lead that isn't warmed up. Think of it as catching someone "cold". You finally get that prospect on the phone and they aren't prepared for you. YOU are in control of that call. Catch them Cold and Sell.

2. If a good sales person is able to build a relationship and work the business issues through to a sale, then have your sales people do just that. Unless your business can sell, pitch, and close on the phone, then you should leave Cold Calling for the purposes of Lead Gen up to the experts. There is a whole industry of outsourced Cold Calling companies that can do the work for you. Once we find a prospect, then your sales people can start selling.

Good Luck!"

ps.  To conncet with me on LinkedIn, send me an invite to michael@green-leads.com

At Green Leads, we ask all our clients to define the success of their program in terms of ROI.  We want to make you successful and we want to continue working together.  The only way we will do that is to deliver results by getting you the highest level, best quality leads or appointments and helping you convert them to revenue.

• Identify and target prospects that maximize your market strategy

• Engage the challenging C/VP level decision makers

• Qualify leads to optimize your sales resource

• Nurture market relationships until they are sales ready

• Deliver leads and appointments that will fill your pipeline

• Constant monitoring of program ROI and measurable key performance indicators (KPIs)