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It's becoming clear.  The new economy will flourish based on our interrelatedness, not what separates us.  Download Now Mutuality as an economic model is stimulating a new set of imperatives. That's why a recent study of Zipcar user behavior caught my attention.

   
From the Blog

Brain Food for New-Economy Marketers   

 

Last week, toward the end of a reception I hosted for an old colleague, Kathryn Kercher, it hit me like a flash. Our brains are what they eat.

 

That rainy summer night, a group of bright, new-economy thinkers joined us for drinks to talk about what's trending in marketing. Kathryn was visiting the Windy City from New York, where she helps a roster of notable new-economy start-ups address their marketing pain points.

 

The conversation was a buzz-trigger. People got animated. They openly shared lessons from their own marketing experiments and eagerly exchanged theories about where things are headed next.

 

Inventive minds need quality fuel to burn brightly. As Tom Peters says, "Innovation is easier when you manage the portfolio of people you hang out with."

Kathryn Kercher
As the sun set on the Chicago River, people reluctantly departed. The common question was, "When are we doing this again?" I hadn't thought about it. But I am now...

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