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The Future Path to Purchase
The Google Wallet Vision | www.adzag.co
Google is embedding itself into lifestyles well beyond search.  And, as it does, it is altering the culture-for merchants and consumers.

From the Blog

Patricia's Slides 

Road Wisdom: How The Energy From Within You Can Change ThingsSustainability Summit Slideshow
I've been traveling a lot giving talks about my latest research regarding which brands are Tipping the Culture and why. I seem to be hitting a nerve. After giving a talk, I return to my hotel room and find emails from people in the audience. They want to tell me about themselves. It's made me wonder....

Creative Library/Community Partnership

We are working with public libraries and the FINRA Foundation on a grassroots campaign to change the culture of debt in America. Most days it's heady stuff, but there is nothing like a little levity to take the sting out of heavy content.

 

Get this: Central Florida is home to 114,000 hotel rooms and 450 suppliers to this industry.  It made sense for the Orange County Library System's staff target service workers in the restaurant and hospitality industry.

 

Their novel approach involved partnering with several hotel associations to create :15 spots. The movie theater spots went live this week in local cinemas.

 

They were filmed at the Hilton in the Walt Disney World Resort and feature their staff.

 

Here's a peek at what resulted from librarian Paolo Melillo's creative community partnerships:
OPL Money Tip Spot
OPL Money Tips Spot
OPL Money Tips Spot
OPL Money Tips Spot
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