Barbara Writes For:

• Retail News
• The Retail Council of Canada
• Trend Magazine
• One Coast
• The Home Fashion Magazine US
• The Retail Network

Barbara Crowhurst Is A Professional Retail Speaker And Trainer

• Barbara speaks to the Hottest Topics in Retail
• Helping Retailers to run effective and profitable businesses
•  North America's leading Retail Business Coaches
• The Retail Industry Expert

Speaking Engagements Include

• Book Sellers Association
• NLOWE
• MSA
• CMA
• Board of Trade
• The New York Gift Show
• ART
• ASTRA
• CAMEX
• Cadillac Fairview
• Edens & Avant
• OBIAA
• American Lighting Association
• Centre for Woman in Business
• CGTA
• Atlanta Apparel and Gift Show
• Washington  Show
• Denver  Show
• San Francisco Gift Show
• The Retail Council of Canada

Retail Makeover Educational Programs

NEW

Driving Sales by Focusing on the Basics 

In this 1.5 hour workshop Barbara Crowhurst North Americas #1 Retail Business Coach will go back to the basics. Teaching The 4 Basic Strategies that Drive Retail Sales:

1. Effective Marketing
•  At the core of this basics strategy is bringing new customers into your store and increasing the number of times existing customers come in to your store. Key points Barbara covers: defining your market place, what is your potential customer base, knowing who your competition is, using technology effectively, is the new social media for you, website , your customer data base, today's traditional advertising costs and are they effective, using a POS system, creating a promotional calendar and how to use it.  
2. Well Trained Employees.
• At the core of this basics strategy : Barbara covers, hiring the right attributes, why job descriptions are important , how to keep great staff, what type of staff training is essential, managing your staff for best results.
3. Updated Store Design and Product Placement
• At the core of this basics strategy: Barbara covers what makes good retail store design and why placing products in her retail grid system keep customers in your store longer and buying more.
4. Strong in Store Sales Focus
• At the core of this strategy: Barbara covers your role in the performance of your sales staff, increasing the average sale, what an add on sales program is , why it's important to you and how it effects your yearly sales targets.  

Learn how these strategies come together to drive your sales. If you only go to one session this year to upgrade your retail knowledge this is the one.

New Retail Financial Makeover

Barbara Crowhurst North America's #1 Retail Business Coach will  share her knowledge and give the guidelines you need to run a  more  financially sound and  profitable business.

Come prepared with the following information -  your current or last years  P&L , Balance Sheet , Sales by Category, Sales Forecasts and Promotional Calendar.

You will be in position to increase  profitability the next day. 1 hr 15 minutes

CORE  Programs 

Retail Makeover Education Programs

1. How To Compete with the Big Guys or Why Customers Love to Shop at Owner Operated Specialty Retailers
• Big box stores got you concerned about your business, strike back with these tips. 1 Hour
2. Exceptional Customer Service
• Service, selection and price are no longer good enough to impress customers, learn 10 ways to wow your customers. 1 Hour
3. Innovative Store Design, Planning and Product Placement
• Get your store in tiptop shape with easy to implement ideas. 1 Hour 20 min.
4. Reviving Your Marketing Strategy
• Learn several simple things to do to immediately increase sales. 1 Hour
5. Impress Your Customers and Keep Them Coming Back
• Learn proven ways that show you are relevant to your customers and that you care about them. 1 Hour
6. Stay In Business and Be Successful At It
•  Learn what it takes to be an effective retailer and start paying yourself. 1 Hour
7. Business Essentials, Review Your Retail Business Plan
• Barb will take you through it step by step. 1 Hour
8. Hiring and Keeping Fantastic People
•  Learn to do it right. 45 min.
9. Teaching Your Sales Staff to Sell, Not Just Ring in Sales
• Learn the latest and most successful sales techniques. 1 Hour
10. What Shade of Green is Your Retail Business?
• Learn why it's important to look at this issue. Become a leader and catalyst for the environment. 1 Hour
11. Color and Product Trends for 2011/2012
• Learn what colors and products are hot and how to place them into your store environment with confidence. 1 Hour

Barbara delivers detailed content; her  keynotes, seminars and workshops are enlightening, full of practical and useful information that retailers will be able to put in action immediately.

Always upbeat and enthusiastic, her understanding of retail and its complexities is evident in the first few minutes of any presentation she gives.

• Professional Retail Speaker and Trainer
• Barbara speaks to the Hottest Topics in Retail
• Helping Retailers to run effective and profitable businesses
• North America's leading Retail Business Coach
• The Retail Industry Expert

Please email Barbara today for her availability,  complete topics list and fees.

I would love to work with you and your retail group. Look forward to hearing from you.


Barbara Crowhurst
 

Top 10 Comments: 

From retailers that have attended Barbara's Retail Makeover seminars, workshops  and keynotes:

10. Cash flow has improved

9. We are moving more merchandise through our store

8. We understand where our business is coming from and have a more effective marketing strategy

7. We understand what our merchandise mix should be

6. We are on a budget and controlling our buying

5. Our operating expenses are under control

4. We are attracting a better level of staff  and keeping them longer

3. Our store is designed more effectively, traffic flows better

2. Sales are up 25 % in the first  few months after being at one of Barbara's sessions

and

1.    I am finally paying myself

Testimonials

CGTA

Gift & Home Channel

AmericasMart Atlanta