| Retail Makeover Newsletter
Summer Edition 2010
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Greetings!
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WELCOME to The Summer Retail Makeover Newsletter...
What I know about retail
for sure, is that it is very complex. Many, many different issues making up retailers' challenges and concerns .
In this issues article section I give you a few great ideas on how to increase sales. Summer is the perfect time to book some retail business coaching. I am committed to helping you increase sales and profitability. Check out my thank you referral program offer. Read what Ilona, last months winner of the Retail Makeover, has to share with you. I receive many emails and phone calls from you each month. Thank you, it is always a pleasure to get your feedback on the issues I write about.
Best,
North
America's #1 Retail Business Coach
Barbara J. Crowhurst |
Ideas That Will Work and Help You Increase Sales
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One of the most often asked questions during a
retail
business coaching session is, "how do we increase sales".
Here are some ideas that will really work.
Increasing sales through add-on sales is an
important strategy
for the continued growth of your retail business. Have
a look at this example. If your average sale is - $30 and you want to increase sales by 15%, show each
customer one more product at $4.50. Do your own math come up
with your own ideas as to what to show.
You make your money on the second item you sell a customer, the
item you
add-on. Your staff
must be trained to contribute to your sales goals
by taking ownership of add on sales.
Here is a little of what you might say when explaining the add on
sales
program to your staff. Go over
generally, why you are asking them to buy into this idea, then tell them
how to
bridge the conversation with the customer from the item they are buying
to the
add on sale item. Say, "
have you seen this, or this goes
perfectly with". You may have to
put this down in writing for your staff. You can write the script or it
can be
a written collaboration of ideas and words that you and your staff agree
on. Role-play, if you have never done
this with your staff it may seem awkward at first but very soon, all
will feel
comfortable and realize what a great tool it is for training. Your staff
must take ownership of the add on sale program.
You want feedback from them. You
want to know what is working and what is not. Your focus on training and
open
communication with your staff on your add on sales program will show up
at the
cash register almost immediately. And finally;your add-on sale program should be
implemented in a minimum of two places, on
the sales floor, and at the cash counter. Other ideas
that will help increase sales:
Share daily
sales targets with your staff. Give staff sufficient information about events
and promos. Share average sales numbers with staff so they
can take
ownership of the sales process and
contribute to the stores sales goals consistently. Ask for
feedback and check in with your staff to see how
they are doing. Count traffic . Keep track of how many sales
you make a
day. If you are not selling to
everyone that comes in to your store
- there is your next challenge.
Turn walk-ins into
buyers.
There is no time like to day to start
using the ideas I have
shared with you. The growth of your business is easier to achieve then
you may
think. Start by trying just one of the ideas I have shared with you. Then keep the momentum going. Try the next idea and so on.
Let me know
how you are doing, it is always a pleasure to
hear from you. Best; Barbara North
America's #1 Retail Business Coach |
