Do You Know What Your Job Description Is?
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Are you ready for your Retail Makeover
and manage your business more effectively? Do you know what your job
description is? I know how challenging it is to manage a retail
specialty store. I want you to be the best retail store owner or manager you can
be.
Here is what I need you to do, you must set aside 5 hours a
week to review, plan and assess what you are doing with your business. I know this seems like a lot of time. Most businesses start to fail
because owners do not spend this time each week. Do not pick your
home to do this work in because you will be sucked into the dramas
that are taking place there and you more then likely will not focus in
on the work I need you to do. Your office at the store also may not be
the best place because when you are there your staff will always get
you involved in what's happening in the store and interrupt your Retail
Makeover Store Planning Time.
Your Job Description: The main focus of
any retail manager or owners' job is to improve the commercial
performance of the store by increasing its turnover and maximizing
profitability. Achieving performance objectives will require action in
one of the main areas of retail activity: store operations; human
resources, finance, buying, customer care, marketing, logistics, information technology, and administration.
Major parts of
the job on a day-to-day basis include managing staff, finding new ways
to improve sales, and meeting customer demands.
Typical work activities:- managing and motivating a team to increase sales and ensure efficiency
- managing stock levels and making key decisions about stock control
- analyzing sales figures and forecasting future sales volumes to maximize profits
- analyzing and interpreting trends to facilitate planning
- using information technology to record sales figures and for data analysis and forward planning
- dealing with staffing issues; interviewing potential staff,
conducting appraisals and performance reviews, and providing or
organizing training and development
- ensuring standards for quality, customer service and health and safety are met
- resolving health and safety, legal and security issues
- responding to customer complaints and comments
- promoting the organization
- organizing special promotions, displays and events
- attending and chairing meetings
- updating colleagues on business performance, new initiatives and other pertinent issues
- touring the sales floor regularly, talking to staff and customers, and identifying or resolving urgent issues
- maintaining awareness of market trends in the retail industry,
understanding forthcoming customer initiatives, and monitoring what
local competitors are doing
- initiating changes to improve
the business, e.g. revising opening hours to ensure the store can
compete effectively in the local market
- dealing with sales, as and when required
Do
you see yourself in this list? Focusing on the above is important. Stop doing your employees work . I'll send you your staff job description next week. My last thought for you - if you have been thinking about enrolling in my Retail Makeover Business Planning Program, do it today. Let's get started and right size your business. Till next time. Have a great sales week. Best , Barbara  |