it's ...March
Things to put on your to do list this month:
- Spring is just around the corner.
As retailers we need to have our stores ready for the season: 3-5
weeks before the actual date.
- Redo store front windows with a Spring theme. Featuring the newest or best spring like product.
- Here is one idea using umbrellas as the key prop.
- All your in store feature displays should have a Spring theme as well.
- Effectively executed displays in key areas of your store draw customers from one area of your store to the next.
- Invite your best customers - have an exclusive friends and family event to launch the season.
- Give everyone that is invited a $10 Gift Certificate to come and shop at your store.
- Paint out a feature wall the hottest color for Spring - Behr Paint - Rolling Hills. You will love this color. It screams Spring and makes spring like merchandise pop out .
- Plan your add on sale program product for the month. Pick merchandise that is 10 to 15% of your average sale. Place is close to your cash.
- Train your staff to sell this product. Role Play.
- Put Staff Sales Training 101 on your list. Contact me to set up. Love that Skype we can see one another during the session.
- Review you buying budgets. Do not go over the limit by one penny.
- Make sure your operating costs are in line this month.
- Keep being proactive . I hope you have planned 2- 3 promotional events for this month.
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Please don't wait another month for me to hear from you. Let's get started on your business. Enroll in my:
2009 Retail Makeover Business Planning Program
Top 10 Comments from retailers that are
enrolled in Barbara's Retail Makeover Business Planning Program:
10. Cash flow has improves
9. We are moving more merchandise through our store
8. We understand where our business is coming from and have a more effective sales and marketing strategy
7. We understand what our merchandise mix should be
6. We are on a budget and controlling our buying
5. Our operating expenses are under control
4. Our store is designed more effectively, traffic flows better
3. Sales are up immediately and just after our first one on one phone session with Barbara
2. I can see a time in the next few months when I will finally start paying myself better
1. I feel sure that we can make it through this slow economic time
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