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Tips List # 53.....



NEW
you asked for it and here it is, my
Retail Makeover Power Hour Program




Please don't wait another month for me to hear from you. Let's get started on your business. Enroll in my:


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Book Barb To Speak

It's been a busy month since I wrote you last. I've been out and about speaking at various trade shows and special  retail events. No matter where my travels take me. The message you are sending me is very clear - you want to survive these slowing economic times and you want  the information that will help you.

February
 
Things to put on your to do list this month:

 
  1. Super store clearances you were offering through the month of January are so over.
  2. Any seasonal product left goes to the back corner in your permanent  Clearance Area.
  3. Clean your store  from front to back. Every inch.
  4. Change your front window displays to reflect what's happening in the store for the next two weeks. Then mid February change them again.
  5. Switch up  the in store feature displays.
  6. Start thinking about adding a new paint color to your store. Spring is around the corner. You have to install Spring 4-6 weeks before it arrives.
  7. Is your store ready for Valentines Day? If this is not an important event for your store what are you doing this month to promote your store. You should have at least 2-3 things happening.
  8. Use you customer list to invite everyone  on it to come see what's happening in your store through out the month. Email , mail or phone your customers. No excuses.
  9. You need to be proactive. Make that door open, don't wait for it to open itself.

                           Action Plan for 2009

  1. You  need to review your performance from 2008. It's a  must .You need to understand what worked and what didn't.
  2. Haven't done a review like this before  . Don't know what you should be reviewing - you need to check out my planning program.I will effect sales the first hour we meet and easily pay for the cost of the program for that month.
  3. I want you to PLAN an effective 2009. Your plan must be comprehensive and target sales.
  4. You can not afford to wait. By next month your first quarter will be over and you will have let it slip away with out taking control.
  5. You have to be the most proactive retailer you have ever been.
  6. Consumers will spend in 2009, I want them spending with you.
  7. Please do not fly by the seat of your pants any longer. It doesn't work and it won't certainly work this year.
  8. Buying budgets must be set before you go to one show or place one order. No exceptions. My Retail Makeover Open to Thrive System is what you need.
  9. Keeping your expense in check is always the right thing to do. But this year it will make or break you. You need My Retail Makeover Open to Thrive System.
  10. Sell Sell Sell - start the year off right, never let up.
  11. Here's a few questions do you know what your sales target are  for today? What are your add on sales items for this week? Do your  staff know how to sell effectively?  If the answer is no. Please plan a training program with me. It's as easy as picking up your phone.



Many of you have already started working with me through my

2009 Retail Makeover Business
Planning Program


These are some of your issues:

· Store design, custom fixturing design
· Store planning/ Store lighting design
· Product and Sales by category review
· Product placement
· Open to Buy /Thrive System
· Marketing
· Promotions
· Staffing / training / Firing
· Customer Service/Care
· How to sell to meet sales targets
· What it takes to be a Retail success in today market
· Common mistakes made by Retailers
· Buying an existing retail business
· Being an Independent Specialists
· Competing with The Big Guys
· Impress your customers
· Creating the ultimate shopping experience
· Should I open a Retail Store, should I close a Retail Store?
· Retail business idea or opening a new store
· Closing a retail business
· Cash flow/Paying yourself first
· Selling on line
· VM/display
· The sales process/increasing sales
· Advertising
· Controlling your buying
· Inventory
· Systems day to day stuff
· Being an Effective Franchise
· Business plan
· The competition- Being product and servcie relevant
· Trends that drive your business - how much new product to buy
· Location, location, location
· Relocation, relocation, relocation
· Branding/ POS Systems/ Security/ Theft
· Should I expand my operation
· What product lines should I carry


If I haven't heard from you yet, decided to start the program with me today. Results you will be thrilled with .



Top 10 Comments from retailers that are
enrolled in Barbara's Retail Makeover Business Planning Program:

10. Cash flow has improves

9. We are moving more merchandise through our store

8. We understand where our business is coming from and have a more effective sales and marketing strategy

7. We understand what our merchandise mix should be

6. We are on a budget and controlling our buying

5. Our operating expenses are under control

3. Our store is designed more effectively, traffic flows better

2. Sales are up immediately  and just after our  first one on one phone session with Barbara

1. I can see a time in the next few months  when I will finally start paying myself better.





I share my ideas with you on retail each month in the hope that they will make a difference in your business.



BJCsig
                                   

                                      Announcing:
Barbara Crowhurst
    The Retail Makeover

    2009 Business Planning Program


      For more information CLICK HERE

      or contact Barbara CLICK HERE