Greetings!
It's been a busy summer. Time away with family was wonderful. My granddaughter picked the family vacation spot; Great Wolf Lodge. You got to love water to go and boy did we.
I've been across Canada once and back to the East coast twice with my Retail Makeover workshops, invited to speak at the San Francisco, Denver and the Toronto CGTA Gift Shows. I've met so many amazing retailers trying their best to run businesses effectively. This newsletter is dedicated to you. It's just the most important thing for you to get it right coming into the last quart of 2008. I want you to pay yourself the most money ever.
Ask yourself:
- Do you have the best store design and traffic flow?
- Have you reviewed your product selection and does it continue to be relevant in your market and to your customers?
- Is the product you sell in the right retail real-estate?
- Do you have the right retail staff working for you and are they trained enough to effect sales and custom service?
- Is your marketing plan ready to go? Are you sticking to your buying budgets, watching expenses?
- Is your customer list active, sales targets all reviewed and set?
My special offer to you, Your own Retail Makeover. Offer ends September 30.
Book 2 hours of Retail Makeovers by Phone in September and be ready in October, November and December to attract more customers which means more store visits and sales.
$50 SAVINGS is waiting for you; book a 2 hour of Retail Makeover Phone coaching session today. I want to help more of you make this years numbers or, if your ready, have the best year end you have every had. Book your session before September 30th and qualify for my special offer.
Please email me at retailmakeover@sympatico.ca for complete pricing details on this special offer and let me know if you are interested in doing the work to make this the best year ever.
Love to work with .
Hope you enjoy my September Newsletter.
Your Retail Makeover Business Coach
Barbara
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Positioning Your Business
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Dear (Contact First & Last Name),
Positioning Your Business For The New Market Challenges
Retailmakeover Check List :
- Do you know who you are as a business?
- Do you know what you can and can not do?
- Are you convenient to shop in?
- Do you know who your customers are? Do you know what they like/need?
- Do you know what the trends are?
- Do you carry distinctive product/services? Do you know your competition and what they do?
- Do you make shopping in your store an experience?
- Are you training your staff - how to sell , customer service, product knowledge, store procedures?
- Do you share you sales goals with your staff?
- Do you make every effort to attend seminars?
- Do you read trade publications /magazines?
- Do you see yourself as a professional retailer?
- Are you on message displaying a consistence that is recognized by your staff and customers?
- Do you network with other business - with other retailers?
- Do you see your business as a customer would?
- Do you review your financial position regularly?
- Do you have a yearly marketing plan - do you review your strategies and make adjustments regularly?
- Do you engage in database marketing/stay in touch with your customers regularly?
- Do you have a website/ sell on line?
- Do you have a marketing page on line?
Let's Review:
- Do you have a service attitude/teacher this to your staff?
- Know who your customers are and what the buy?
- Do you train and appreciate your staff?
- Walk in your customers shoes?
- Keep on learning yourself? Do you engage a coach?
- Are you the most professional business you can be?
So here is how to use this list. Nothing I have shared with you here is negotiable.
Your
"YES" answers say you are working to meet the challenges of the new
market place. Anything you have said "NO" to is your home work to do.
Please let me know if you have any concerns or challenges.
Love to hear from you.
Barbara Crowhurst
Your Retail Makeover Business Coach
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