Retailmakeover Logo

Sales Targets
and Increasing Sales


IN THIS ISSUE
SALES TARGETS
Greetings!,

" Do you work with daily sales targets?"
BJC2007
SETTING SALES TARGETS

Not enough of the retailers I work and meet with  set daily sales targets.

Every retailer should be setting daily sales targets; it's just not negotiable for me as a retail coach.

Set a yearly sales target based on last years numbers.  Always strive for 15 - 20% increase as an average

Determine the amount of days your store is open and divide your sales target by that number. You now know how much you need to make today to meet your yearly goals. As you work this method you will also count the number of customers that come through the door daily. You will start setting the average sale. That number is your daily sales target, divide by the number of customers you expect will come through your door. It always more accurate if you have historical information to use, which means you've been tracking for a while. It's never to late to get started. Start as soon as you finished reading this newsletter.

If you have more historical info, your daily sales number will be more exact. Numerous things effect sales: weather, competitor sales activities, what you have on promo, and construction in front of your store.  It all matters. So know what you are  analyzing.

 If you don't already have a POS System in your store please investigate buying one. All of this info needs to be at your fingertips so you know how to react to increasing sales on a turn of a dime.

No excuses;  in future newsletters I'll direct you to the right POS System for your store. In the mean time open up your daily activity calendar on your cash counter and write your sales target in for each day and start counting customers. Make sure you tell your staff what your doing and why. Get them in on this.

If you calculate you average sale to be $20.  Remember our goal is to increase sales by 15%. So what's that only another $3?  I recommend placing   the $3 product you have chosen close to your cash, train your staff to introduce the selected product to each customer cashing out. At the end of the day it's a numbers game. This will work.

Put this system in place. Be consistent doing it over and over again. You build your business as a Retail Specialist Store one client at a time. Your sales are built the very same way.

Get started.  Good luck

Barbara

BJCsig

JANUARY 2008 PROMOTION

Are you struggling with any of the following issues?

�      Store design, custom fixturing design
�      Store planning/ Store lighting design
�      Product and Sales by category review
�      Product placement
�      Open to Buy /Thrive System
�      Marketing
�      Promotions
�      Staffing / Training / Firing
�      Customer Service/Care
�      How to sell
�      What it takes to be a Retail success in
       today market
�      Common mistakes made by Retailers
�      Being an Independent Specialists
�      Impress your customers
�      Creating the ultimate shopping experience
�      Should I open a Retail Store, should I close
       a Retail Store?   
�      Cash flow/Paying yourself first
�      Selling on line
�      VM/display
�      The sales process/increasing sales
�      Advertising
�      Controlling your buying
�      Systems day to day stuff
�      Being an Effective Franchise
�      Business plan
�      Know your customer/ Getting Feedback/
       Surveys
�      Teacher/Resource
�      Being relevant to your customers
�      Trends that drive your business /Color/
       Product
�      Your location, location, location
�      Relocation, relocation, relocation
�      Branding/ POS Systems/ Security/ Theft
�      Should I expand my operation
�      What product lines should I carry

Then you need to book a Retail Makeover Today.

Until Feb. 15th take advantage of this special offer. Book a mini Makeover session by phone with Barbara for $200 which includes 1 hour of one-on-one coaching.

Book now and receive your e-Doc copy of Retail Makeover Display 101 valued $19.99  .......


Your Price: $200 (+applicable taxes)


Contact Barbara Today:
Wall Talk

Retail Makeover by Phone sessions are by  appointment only with calls prearranged. For cancellation of scheduled meetings please give me at least 24 hours notice were at all possible.

Prior to the initial phone call, you will receive a Coaching Questionnaire to complete and send back for review.

Coaching sessions include all areas of concern and each coaching session is custom designed to address the client's needs and concerns. All sessions and client information is confidential.

Learn what you need to know to run a profitable retail business.

Sincerely,
 
Barbara Crowhurst
Retail Makeover Specialist, Business Coach,
Writer and Trainer

Contact Barbara Today:

Join Our Mailing List